Download - AICPA Leadership Retreat - Technology
Reggie Henry, CAEChief Information OfficerASAE
Trends in Technology and their
Impact on Organizations
What We’ll Cover
Trends
Background
Background
Evolution of Networks
(People and Technological)
Evolution of Content
Evolution of “Personal”
Technologies
Background: Evolution
Defining Characteristics
• Authoritarian• Top Down• Static• One to many
Evolution of
Content
Evolution of Content
Defining Characteristics
• Authority and User Generated
• Networked• Dynamic• Many to many
Evolution of Content
Evolution of
Content
The world is changing the way it communicates.
The world is changing the way content is created, filtered, consumed, shared, rated……
There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently.
That’s what this is REALLY all about!
Evolution of Networks
(People and Technological)
Evolution of Networks - People
Evolution of Networks - Technology
1983 1990 2002
4G - 2012
Evolution of “Personal”
Technologies
Evolution of Personal Technologies
19731996
2002NOW!
Evolution of Networks
(People and Technological)
Evolution of Content
Evolution of “Personal”
Technologies
Background: Evolution
Evolution of Networks
(People and Technological)
Evolution of Content
Evolution of “Personal”
Technologies
Background: Evolution
Content Considerations
Content Considerations
...But....
Content Considerations
Too many websites, apps, links,
To little time . . .
Content Considerations
Think like
Content Considerations
You specify the content
You want....
You get the content
You want....
Strategy: Foundational Elements
• Taxonomy• Orbital Content• Social/Community
Strategy: Taxonomy Project
• How we categorize content•By topic•By audience•By source•By length of time to consume•By intended device•How its connected to other content
Retooling your taxonomy for the future!
Possible new ways of categorizing
content.
Strategy: Orbital Content
•A transformed relationship with content is one in which individual users are at center and content floats in orbit around them.
•Liberated: The content was either created by you or has been distilled and associated with you.
•Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts.
Source: www.alistapart.com/articles/orbital-content/
Strategy: Orbital Content
Taxonomy
Association Generated Content
MemberGenerated Content
“Other” Generated Content
The TAXONOMY is the connective tissue between your members and their content needs.
Strategy: Social/Community
Taxonomy
Association Generated Content
MemberGenerated Content
“Other” Generated Content as both
a destination and source for content!
Communities both private and public are
critical to your strategy
So, what is mobile?
Although both smartphones and tablets are considered mobile, increasingly, people use them differently.
• Convenience• Save Time• Waste Time• Social• Simple
• Broad Content Consumption• Desktop-like expectations,
with mobile flair• Social• Complex
So, what is mobile?
Prediction…
Prediction…
A year early!
Evolution of Mobile Access
Predictions for 2015
• There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices—approximately equal to the world’s population in 2015 (7.2 billion)
• Two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015.
• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010
• There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.
Cisco Visual Networking Index: Global Mobile DataTraffic Forecast Update, 2010–2015
This is Different!!!
…and then there’s this!!
iPad Adoption is Crazy!
TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11 http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
But from a business perspective
why should I care?
It’s just a media consumption device,
right?
So, What?
My first portable computer - 1986COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome
80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1
My present portable computer - 2012iPAD 2
Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch
1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5
My first portable computer - 1986
My present portable computer - 2012
COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome
80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1
iPAD 2Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch
1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5
Let’s see…1024 MHz = 1
GHz, so….WOW! That’s
about 125 times faster!
My first portable computer - 1986
My present portable computer - 2012
COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome
80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1
iPAD 2Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch
1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5
…and 1024 MB = 1 GB,
so…. That’s about
3,200 times more workspace and
storage!
This IS a computer!
So how do I think about this?
1024 x 768
320 x 480
Now What?
Or even worse, now what?
So how do I think about this?
Strategy Considerations
The Mobile Mindset
Mobile First = User Needs First!
It’s, ultimately, a re-imagining of how our content fits our users needs. Just think about what Mobile First really implies. “What tasks make sense to the user?” “What does the user want?” “What is going to be most relatable to the user?” All of these things are focused on the personal nature of the experience.
Jason Grigsby, Vice President, Mobile and Web StrategistCloud Four, Inc.
The Mobile Mindset
When designing for mobile platforms, one has to be much more careful about selecting content and interactions for a given screen or app state than on the web or desktop.
Global navigation is often limited or absent. Menus, toolbars, and other navigation elements usually have strict limits on the number of items they can provide. So ensuring that users have access to all the functions they need (and none they don’t), and that they can find their way out of a given app state, is crucial.
Thoughts on user experience design by Dmitry Nekrasovski
Mobile “user experience” design is, in many ways, an act of curation.
The Mobile Mindset
Mobile USAGE is Different!
ThinkPresence at the Point of Need!
The Mobile Mindset
Mobile First = User Needs First!
The Mobile Mindset
Extraneous
The Mobile Mindset
Mobile First = User Needs First!
The Mobile Mindset
Mobile First = User Needs First!
Strategy Considerations
Apps vs. Mobile Web
What’s an App?
• Apps are device specific and leverage native features on smartphones/tablets
• Usually look and interact in “cooler” ways than mobile web…for now
• How do you know? Apps are usually accessed via an online app store like Apple’s App Store, BlackBerry’s App World, or the Android Market
What’s the Mobile Web?
• Mobile web is accessed via a browser on the device
• Typing the URL on the mobile browser brings up a mobile formatted version of a traditional website
• Many ways to approach mobile web
• Different presentation of main site (good place to start)
• Fully mobile-designed version (end game)
Apps v. Mobile Web
Content Considerations
Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
Apps v. Mobile Web
Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
Apps v. Mobile Web
Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
First time there's been a decline in mobile web usage as
compared to app usage....hmmm....and the gap is
widening!
First time there's been a decline in mobile web usage as
compared to app usage....hmmm....and the gap is
widening!
When Do We Use Apps?
Why Do We Use Apps?
How Do People Find Apps?
Strategy Considerations
Responsive Design
Responsive Design
What is Responsive Web Design?Responsive web design is the term given to the concept of designing and developing a website so that the layout changes depending on the device/viewport on which the website is being viewed. The term 'Responsive Web Design' was coined by its creator, Ethan Marcotte.
Strategy Considerations
However, responsive design is only the first step.
You must consider Mobile Contexts
Mono-context Mobile-context
• Location• Locomotion• Immediacy• Device
Capabilities/Constraints
Mobile Contexts
Mobile Context: Location
Intentional Serendipity
Location based social serendipity
My ASAE Technology Colleagues
Can we help our members have “not so chance” encounters?
I really need some help with this cloud computing
thing…
Association Examples
Houston Association of Realtors
Association Examples
American Sailing Association
Association Examples
American Lifeguard Association
Association Examples
American Heart Association: Walking Paths
Mobile Context: Locomotion
How do I design for this situation?
- Better have easily accessible navigation- Better have “small” content- Better GET TO THE POINT!
Mobile Context: Immediacy
Two of the defining characteristics of mobile devices is ALWAYS ON and ALWAYS CONNECTED. Users expectations are colored by this. So mobile must:
• Load quickly• Meet the users need quickly• Remember what I was doing quickly
Mobile Context: Device
Can I take advantage of: • Cameras• Location Awareness• Device Orientation• Other Apps
What do I do about:• Screen Size• “Uneven” Internet Access• User Familiarity with Device
Capabilities
Constraints
Mobile Device Management is a MUST!
IMP!
Cloud Computing
Cloud Computing
Cloud computing
The delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network (typically the Internet).
Cloud Computing
3 Major Business Models
Cloud Computing
• Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support.
Software as a Service (SaaS)
Cloud Computing
• PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialized systems administration skills.
Platform as a Service (PaaS)
Cloud Computing
• Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service.
Infrastructure as a Service" (IaaS)
Cloud Computing
3 Major Implementation Models
•Pros•Eliminate or reduce capital investments in
infrastructure•Scalability – up or down•Speed to market
•Cons•Security•Application Integration•Privacy Compliance
Cloud Computing
Personal Cloud Computing
Cloud Computing
Final Thoughts - Q & AFinal Thoughts - Q & A
Thank You for Your Time Thank You for Your Time and Attentionand Attention