INTRODUCTION

Kerala, “The God’s Own Country” is a beautiful and evergreen land at the south

most tip of the Indian peninsula. It is mostly agrarian and has a flourishing tourist

business. Kerala is blessed with beautiful back waters, lakes, beaches, etc and no other

state can boast of such diverse attractions.

Indian rubber in now nine decades old and has become third largest of the nation after

steel and textile industry. Rubber is Kerala’s primary and prestigious crop. About 90%

of the total rubber production in India is accounted by state of Kerala. It is cultivated

in about 8, 76,000 hectares in the state and nearly 67% of the total used is covered by

rubbers plantation crops.

Natural rubber or natural CSI poly isoprene is produced from rubber tree Hevea

Brasilienis. The tree is also known as courthouse, a name given by Native Americans,

which means weeping tree.

Natural rubber is collected as a milk tapping rubber tree. The most common method

of tapping is cutting of thin portion of the bark in the shape of a half spiral using a

special tapping knife. The milky sap commonly called latex is a colloidal dispersion in

aqueous medium.

The rubber separated from latex by coagulation. The common coagulant is acid,

preferable formic or acetic acid. The coagulant is separated and the absorbed water

removed by the passing through the pressure rollers. Subsequently the sheet is passed

through corrugated rolls to increase the surface area by rubbing. These facilities are

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fast drying. These sheets are then dried in smoke house at a temperature not exceeding

60 degree Celsius using hot smoke of burning wood. The creosote compounds in the

smoke provide a mild protection to the rubber.

Midas Mileage the high mileage compounds are designed to lower running cost by

maximizing mileage per retread tyre. Midas is one of the India’s largest suppliers of

tyre retreading materials. The company has focused constantly improving compounds

to provide customers with best mileage through the Midas brand products.

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OBJECTIVE OF THE STUDY

To understand the activities of various functional departments in the

organisation.

To understand culture in the organisation and its effectiveness of employees in

getting practical experience regarding the organisational function.

SCOPE OF THE STUDY

The study of the Midas Pvt.Ltd analyzes functions of the different departments and

their relation. This tries to reveal the several answers related to finance, purchase,

production, sales, marketing, R&D, HRM etc.

SIGNIFICANCE OF THE STUDY

The major requirement of the study is to get practical exposure towards the office

environment and to know how any organisations differ in interacting with each other

and to develop our own views regarding the organisation and present the same in the

project with suggestions. This study helps us in improving and developing the decision

making skills and other managerial skill.

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METHODOLOGY

An organisation is a balanced and structured composition of various professionals

under one roof and who are determined to strive for the common objective of the

organisation. This program is concerned to give practical exposure towards the

business environment. The programme mainly concentrated on understanding the

organisational activities.

DATA COLLECTION

PRIMARY DATA

Interview : - with company professionals after prior appointment.

Discussion : - with expert in the field of activity.

Observation:-by observing the functions of various departments.

SECONDARY DATA

Secondary data collected from, various books.

Annual report of the company.

Records of the company.

Company web site and general web site.

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INDUSTRIAL PROFILE

INDUSTRIAL PROFILE

Rubber natural, synthetic and reclaims constitute the major and the most important raw

materials of the vital rubber industry and hold a strategic position in the country’s

economy. Rubber products are exclusively made out of natural rubber or synthetic or

any two or all three rubbers depending on the properties required to the products.

Tyres and tyre products are made out of rubber and they are manufactured by the

moulding methods.

The government of India has made considerable outlay in constructing and

maintaining roads, highways and so transport plays a crucial role or the economic

development of the country. The no of vehicles playing in the road are increasing day

by day and it leads to flourishing automobiles industry. Tyre industry is indispensable

to the automobile sector and the tyre consumers, they also think in terms of quality,

cost, optimum utility etc.

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TYRE INDUSTRY

Ever since the invention of vehicles has taken place, man’s quest to reach higher

heights started from circular stones to pneumatic tyres. All the phases reflect mans

inventing capacity. In the 19th century the tyres was invented from solid rubber tyre.

Cotton Pneumatic tyre to Nylon Pneumatic tyre to Radicalized tyre, we have grown in

the last hundred years which gives man’s ever upgrading his invention capacity.

The Second World War widened this scope of rubber and gave birth to the art of raw

rubber and sunk the tyre in the desert and when due to heat got vulcanized and in site

for retreading has opened up in a new tyre. The area which comes in to contact with

the road is called tread position. This means out due to the friction between roads and

tyres. This constitutes to 10 to 15 percent of the total tyre and hence with the tread

wears out there is need for the total tyre is not discarded. Giving new life for the worn

out tyre by applying the treading process now widely accepted all over the world.

Till 80’s tyres was retreaded in conventional process in which after removing the

parent rubber. Rubber was applied and was heated in rigid matrices at room

temperatures to vulcanise the rubber. In this process the main advantage is that the tyre

was buffed manually. The tyre was build manually and the tyre was cured in the

matrices, which is rigid and fixed shape and tyre has to fix in to the matrices where by

distortions were taken place during the early 80’s procured tyre retreading was

introduced and is now well accepted because of its various advantages. In this process

the tread was initially cured to ensure better mileage because the curing was taken

place at fixed temperature or a fixed pressure and homogeneity was obtained.

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RETREADING

As the tyre moves on the road, the tread portion wears off gradually. The process of

removing the old worn out tread and replacing it with a tread surface is called

retreading. Tread rubber is the material used to replace the wearing surface on the tyre.

The old useless tyre can be made run for at most equal mileage as a new tyre by

retreading within the cost on exceeding 1/3rd of that of a new tyre. Virtually all types

of tyre can be retreaded including passenger cars, truck, motor cycle, tractor etc.

Usually tyre can be retreaded many as to 4-5 times, depending on the cased strength.

In retreading industry, commonly two methods are adopted, cold processing and hot

processing tyre of retread. The cold processing type of retreading and hot process is

known as conventional retreading.

ADVANTAGES OF RETREADING:

Retreading saves money- when a retread gets worn out the tyre won’t be discarded.

Like resoling a pair of shoes, for just 1/5th of the cost of new can retread our tyre.

Retreading absolutely safe and reliable those even aircraft tyre are now retread without

subjecting the tyre to high stress was earlier.

OTHER BENEFITS

More Mileage.

More no of retreads.

Less possibility of punctures.

Less down time.

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COMPANY PROFILE

COMPANY PROFILE

ABOUT MIDAS GROUP– STANDARD TREADS.

Sir George Varghese, a creative thinker and industrialist, who organised the

importance of retreading well before the retreading become popular in common. He

founded the present MIDAS PRE-CURED PRIVATE LIMITED, the ladder in the

field of procured treads and conventional treads in the present scenario. Mr George

Varghese presently held the MIDAS GROUP was stared as a small tread rubber unit

in Ettumanoor industrial estate in Kottayam district, which is known as “The Rubber

Land of Kerala” (Kottayam district is the highest producer of natural rubber in India).

Mr George Varghese started his small unit in1969, with an investment of Rs 65000,

with his dynamic leaderships and innovative ideas, he horned his small unit into a

leader in the field in 1985 july31st. MIDAS PRE-CURED PRIVATE LIMITED

was established as a small scale unit at Ettumanoor. It has mainly engaged in the

manufacturing of precured tread rubber. Now the company is medium scale unit.

The introduction of pre-cured trade in India made MIDAS in forefront with the

availability of best raw materials that is the natural rubber. MIDAS produce world

class rubber products such as procured rubber, camel’s back tread, vulcanizing

cement, cushion gum, curing bags and curing envelops, rope rubber and bonding gum

etc. The high quality control maintained effectively at every stage, makes MIDAS

products much above the lines of normal standards.

Now the company has got 36 tread rubber manufacturing units; 26 in Kerala, 8 in

Pondicherry and 2 in Tamil Nadu, having group turnover 100crores. When considering

quality and revenue, it is the No.1 Company in this field. India’s largest rubber

computing unit belongs to MIDAS GROUP. The company’s mixing capacity is 180

tonnes per day. It supplies rubber compounds to many of the India’s major tyre

companies like MIDAS TREADS (I) PVT. LTD and STANDARD TREADS PVT.

LTD to meet their needs. The Midas Company produces 1800-2000 tonnes in the

tread rubber division per month.

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Midas marketing and management services coordinate its marketing and management

functions, having an excellent marketing net work all over India and in the

international market. The major revenue for the group is from the sale of precured

tread rubber and its market is entirely outside Kerala.

MIDAS POLYMER COMPOUND PVT.LTD

In 1977, the ministry of industry of government of India made a declaration that an

industrial undertaking in which investment in plant and machinery does not exceed

rupees 3 cores will be registered as SSI unit. Therefore the management decided to set

up a TREADS.

Treads is the wearing surface of the tyre which comes in contacts which the road

surface. It is applied in the raw state as an extruded slab of rubber compound. In cross

sections it is substantially rectangular across the centre tapering down in the very fine

edges. Chervally, Chirakkadavu Panchayath, Manimala and Kottayam district for

manufacturing rubber compounds and tyre retreading material viz. tread rubber and

allied products. The company had acquired land on lease for 99 years at Chervally,

Manimala and decided to construct a factory building with all infrastructure

arrangements.

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PHILOSOPHY OF THE COMPANY

The company believes that the only way to give customer ever improving quality and

economy is the courage to experiment with every aspect of production from inputs to

process. With the best raw materials from all over the world and quality natural rubber

close at hand MIDAS products world class rubber products.

OBJECTIVE OF THE COMPANY

Quality

Time delivery

Cost minimization

Profit maximization

Consistency in sales and service

More employment

SERVICES OF THE COMPANY

The main feature of MIDAS is the quality of its product. There is no compromising

regarding the quality of the product. For improving the quality of their product they

adopt latest technology and quality control systems for every production stage.

VISION & MISSION OF THE COMPANY

Increase its market share in future.

Concentrate more on its quality aspect.

To maximize the return on investment.

To remain a leading producer of retreading materials in India.

To continuously grow in business and become a significant player in world

market.

To achieve international level of excellence in technology and quality.

VALUE OF THE COMPANY

High quality products

Customer orientation

Team work among the employees

Profit for invention and innovation

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PRODUCT

PRODUCT PROFILE

Midas materials are made to the strictest quality standards. Formulations for all

products are developed to suite the exact requirements of the consumer’s. A heavy

investment in R&D has also given an access to the best testing equipment available for

testing control and development.

PRODUCTS OF MIDAS PVT. LTD

Camel Black (Tread Rubber)

It is also known as hot process. It is kind retreading process in which the company

makes the rubber sheet in plain form and is sold to the retreaders. It is the retreaders

who convert sheet into different shape and design with customer specifications with

the help of modules.

Heavy vehicles generally process of retreading. This process gives more mileage

compared to pre-cured treads. Under this process the retreaders themselves do buffing.

Cushion Gum

Midas manufacturers high quality cushion gum for retreading process to suit

temperature of 99c and 150c. This is associated product essential for the retreading

process

.

Rubber Components

Midas manufacturer’s custom made rubber compound master batches for a wide

variety of uses mixed to the specification in K-4MK3 intermix.

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ORGANISATIONAL

ORGANISATIONAL STRUCTURE

MIDAS procured tread PVT Ltd is a company in the heart land of rubber country

where research and development and customer orientation have come together to

manufacture and supply the highest quality retreading materials. MIDAS has chosen to

develop as a group of small scale industries unit as far as production is concerned. The

small scale unit are at Kottayam, Ettumanoor and Kariakal. The head office at

Kottayam controls the group. Here the functions of purchase, marketing, finance, etc

are centralized. For a state, which is notorious for it, labour union discipline, MIDAS is

an example of extremely good labour management and the company has had no

serious problem till date. More over company pays the best wages in the area.

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Managing Directors

Manager R & D

Lab Assistant

Purchase Manager

Assistant

Sales Manager

Despatch Manager

Stock Assistant

Accounts Assistant

Computer Assistant

General Workers Assistant

ORGANISATIONAL STRUCTURE

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Managing Partner

GM Marketing

Despatch Manager

Depoh Manager

Depoh Sales Executive

HO Sales Executive

Service Engineer

Head Office Sales Officer

GM Administration

Accounts Manager

Accountant

Finance Manager

Data Entry Operator Cashier

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FUNCTIONAL

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PRODUCTION

PRODUCTION DEPARTMENT

Introduction

Production denotes the conversion of the raw materials to semi finished or finished

product, with the help of certain production process. The main aim of any

production system is to produce economically the goods and services required by

the customer.

Production is the process of transferring input into output. It is the core of every

business activities, Midas polymer compound production of tread rubber and rubber

compounds is NO.1 in India. It is the largest mixing plant in India with a production

capacity of 2000 tonnes per month. The company processing compounds is the

number one mixing unit by Ceat Ltd. Midas polymer is the number one mixing

unit by ceat since it started its operation for Ceat Ltd.

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LINE OF STRUCTURE

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Director

Factory Manager

Accounts Manager Admin Manager Production Manager

Shift Engineer

Loading Supervisor

Shift Supervisor

Workers

RAW MATERIALS LIST

The main raw materials are

Natural Rubber.

Synthetic Rubber.

Carbon Black.

Process Oil.

Zinc Oxide.

Anti-oxidants.

Sulphur.

Accelerations.

SHIFT

The company adopts 3 shift systems. These are

8.30 AM TO 4.30 PM

4.30 AM TO 12.30 PM

12.30 PM TO 8.30 AM

In these shift 200 workers are divided and work is assigned to them.

AVERAGE DAILY PRODUCTION

Rubber Compound - 60 tonnes

Tread Rubber - 09 tonnes

Cushion Gum - 500 – 600 kg

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MACHINES USED

K-4 Intermix Accessories - 2No

Air Compressor - 1No

Mixing Mill with Accessories - 5No

Extender with Accessories - 1No

Calendaring Machine with Accessories - 1No

725 Kav Generator

Dust Collector & Chimney - 1No

Overhead Crane - 1No

Electric Good Lift - 1No

Hand/Mechanical Pallet Trunk - 4No

Oil Batching & Accessories - 1No

Weight Bridge 30mt Capacity - 1No

Electric Weighting Machines - 1No

Industrial Vacuum Cleaner - 1No

PRODUCTION LAYOUT

It is the process of arranging the machines in to one line depending upon the

sequence of operation. Materials are fed in to the first machine and finished product

comes out of the last machine. This layout is called product layout or known as

straight line layout.

RAW MATERIAL FLOW

Purchase of chemicals and raw materials are done by the customer. Incoming,

inspection of the chemicals and raw materials are also conducted by the customer.

INPUT OUTPUT PROCESS

1. Raw Materials Stage I

2. Production Control Stage II

3. Output Stage III

4. Storage Stage IV

5. Despatch Stage V

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PROCESS OF MANUFACTURING

The important steps involved in the manufacture of procured tread are described

below:

1. Mastication and Mixing.

2. Maturation.

3. Pre-warming.

4. Extrusion.

5. Cooling.

6. Weighting.

7. Moulding and Vulcanisation.

8. Post Curing.

9. Buffing.

10. Inspection and packing.

Mastication and Mixing

The compounding ingredients and rubber are waited as par received. The raw

material is firstly masticated on a two roll mixing mill for reducing the viscosity and

increasing the plasticity after attaining a certain level of plasticity. The mill

temperature is kept at 72 degree Celsius by passing cold water through the core of

the rolls. To the masticated rubber other compounding ingredients are added which

gets dispersed easily.

Maturation

The sheeted compound is kept for 24 hours for maturation. The process is done to

get technological properties to the compound. During the maturation the ingredients

are well immersed in the rubber to get good technological properties.

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Pre-Warming

Pre-warming is done on a16” X 42” mill. The matured compound is stiff, during

this operation, the temperature and plasticity of the compound is increased. This

facilitates easy extrusion through the dye. At the end of preparing, the nip is

adjusted to 15mm and small strips are directly fed to the extruder.

Extrusion

Extrusion is the processing operation intended to shape the compound in the

required shape. The production of procured tread, small strips of the mixed

compound is fed to the extruder and it is forced through the dye and the material

comes out in the dimension 7” width and 22mm thickness. On the starting of the

extrusion process the dye is heated and when the process is progressing the

temperature of the barrel may increase resulting in the vulcanisation of the

compound. In order to prevent this, passing cold water through the extruder controls

temperature.

Cooling

The continuously extruded slab is passed into a tank containing cold water which

helps to decrease dyes level. After a certain time, the slab is taken and cut into a

length of 128” and is wrapped in a polythene film. This avoids sticking problem

when the slab is weighted and the subsequent handling operation.

Weighting

The polythene wrapped slab is weighted to the required weight. A 5% excess

weight is taken for flash. Then it is taken for moulding.

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Moulding & Vulcanization

The weighted slab is then transferred to the moulding section. A polythene sheet is

removed and the green compound is loaded in the pre heated lubrication mould,

which is having the trade pattern in it. A silicon emulsion is used as the mould –

releasing agents. This helps easy striping of the cured slab. The mould is then

closed and it is then transferred to the platens of the hydraulic press and then the

pleasure is applied. The maximum pressure applied for the production of procured

tread is2250 amt. At temperature of 160 degree Celsius the suggested compound

will have a cured cycle of 12-14 minutes.

After curing, the press is opened and from the mould he strips of cured tread are

taken after finishing operation.

Post -Curing

Post-curing is carried out to improve the technological properties and also help to

complete the curing process. This can be done on two ways, either by exposing the

tread to 60 degree Celsius far 3-4 hours or keeping the product in room temperature

for 24 hours. The proposed product is post cured in room temperature for 24 hours.

Buffing

The cured tread is buffered on the base side to present a clean surface which is

properly prepared for adhesion to the casing by means of bonding layer of cushion

gum. It is compactable to both tread and wide variety of tyre compound to which

the tread is a adhering and this can be done on a buffing machine.

Inspection & packing

The buffer trade is inspected for ensuring the quality. The hardness is checked and

visual inspection is done where there is any air bubble in the tread. Check all the

dimensions of the tread.

After the packing is done, the tread is covered within polythene film and it is rolled

and put in the cardboard box and sealed. A label is pasted on the box which

indicates the trade name and size of the trade. It is then transferred to the customer.

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QUALITY CONTROL

The word quality refers to the degree of excellence of a product. Modern age is the

area of quality. The compensation today is cutthroat and every producer tries of to

improve the quality of the product to lure the customer. To him for improving

quality control is a must. Quality control is a systematic control of those variables

which affect the excellence of the ultimate product.

The company uses all types of production oriented quality control, Q1, Q2, Q3, Q4,

Q5, & Q6. The factory manager and the production manager are assigned for

quality control. The absolute quality controls are properly checked in the research

and development group located at Ettumanoor.

PRODUCTION FLOW OF RUBBERCOMPOUND

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A Weighing approved chemicals (Q1)

B Mixing of Raw Materials and Chemicals (Q2)

C Milling - First and Second (Q3)

D Sheeting (Batch of Master compounds) Q4

E Weighing & Storage (Q5)

F Despatch (Q6)

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FINANCE DEPARTEMENT

FINANCE DEPARTEMENT

Introduction

Finance is the life blood of the business. For every activities related to business

finance is required. Finance may be defined as the money at the time when it is

wanted. His efficiency of production and marketing operations is directly

influenced by the marketing which the finance function of the enterprise is

performed by the finance division.

Maintenance of Accounts

Accounts in Midas are maintained as per the requirements of the companies Act

1956. The company maintain detailed account of its asset and liabilities, income and

expenditure. At the end of the year accounts are finalized and annual accounts are

prepared. They are properly audited.

Main Functions

Cash Management.

Taxation.

Credit Administration.

Management Account & Control.

Obtaining Finance.

Financial Accounting.

Banking Relationship.

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Main Functions (Contd...)

Internal Auditing.

Funds Management.

Evaluation Of Group Finance.

Preparation Of Financial Report.

Expense Analysis.

Line of Structure

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Managing Partner

GM Administration

Finance Manager

Data Entry Operator Cashier

Cost of the Project Table

Sl. No. Item Amt in Lakhs

01 Land Levelling (15000 cum at Rs.300) 45.00

02 Building (500 sqm at Rs.3000) 150.00

03 Plant & Machinery (Installation expenses included) 250.00

04 Industrial Electrification 90.00

05 Water Supply 20.00

06 Weighbridge and Electronic Weighing Machine 7.50

07 Other tools for handling materials 20.00

08 Genset with sound proof covering 35.00

09 Pollution Control Equipment 12.50

10 Other assets including furniture and fixtures 20.00

Total 650.00

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PURCHASE

PURCHASE DEPARTMENT

The company purchase of raw materials from approved suppliers only. The

approved given on the basis of quality text of raw materials price negotiations and

delivery. The company does make forecasting on purchase. The major purchase raw

materials like carbon, natural rubber are bought based on the principles of purchase.

The company adopt mainly just in time purchase.

LINE OF STRUCTURE

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Managing Partner

Director

PurchaseManager

Office Supdt Office Assistant

FUNCTIONS OF PURCHASE DEPARTMENT.

Raw Material Pure Study.

Market Intelligence Report Analysis.

Complete Purchase Policy.

Turnover Analysis.

Pure Negotiation.

Turnover Analysis.

Purchase Order.

Follow Up

Rating Under Supplies.

Vendor rating.

Purchase Monitoring Invoice Checking etc.

CREDIT PATTERN

The company’s purchases are of bulk nature and payment is immediately made.

There is 0% credit against cash purchase. For certain raw materials like rubber

chemicals, the company does take a credit time of 15 to 30 days. Annual contract is

made for carbon black. The company also provide advance payment for reputed

suppliers. The amount is being advanced to the companies and interested

JUST IN TIME PURCHASE

The Midas adopts just in time purchase policies. Purchase is made at the right time.

The raw material like rubber is bought to be production plant, in one day advance of

the production.

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PURCHASE CONCEPT

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A Right Qualtiy Material

B Right Price

C Right Delivery

SUPPLIERS INFORMATION TABLE

RAW MATERIALS NAME OF THECOMPANY

Carbon Black Philips Carbon

Hi-tech Carbon

Synthetic Rubber Indian Petrochemicals Ltd.

Bayer AG Germany

Hyundai Petrochemicals, Korea

Rubber Chemicals Bayer India Mai Ltd

National Organic Chemicals Ltd

ICL Ltd

Process Oil Indian Oil Corporation

Natural Rubber Local Suppliers

Rubber Dealers

Rubber Marketing Federation

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MARKETING DEPARTMENT

MARKETTING DEPARTMENT

Introduction

Marketing concept was born out of the awareness that a business to start with the determination of consumer wants and ends the satisfaction of those who wants.

Marketing is the economic process by which goods and services are exchanged between the markets and the users, and there value is determined in terms of money price.

LINE OF STRUCTURE

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Managing Par tner

GM Marketing

Despatch Manager Sales Officers

HO Sales Executives

Depot Manager

Depot Sales Executive

Head Office Engineers Service

MARKETTING PROCESS CHART

MARKETING SERVICES

Uncompromising Quality.

Economy.

Distribution Network.

Technology.

MIDAS MARKETING

It is registered as a partnership company as per the Indian partnership Act of 1932.

JOHN ZACHARIACH BUILDING, THIRUNAKKARA, KOTTAYAM,

KERALA is the registered partnership office of Midas. The business of the

partnership shall be carried at Kottayam with branches, agency offices, distribution

centres etc. The object of the partnership shall be to carry on business as dealers

distributors, consignment, agents, commission agent, sales representatives,

exporters, importers and merchants of all kind of rubbers and rubber products,

procured tread rubbers, cushion gum, tread gum, vulcanising solution, other

retreading materials from rubbers, bushes, sheets, flaps, channels, industrial lining,

transmission belt tubes, tyres and other compounds, articles and appliances made

with or form, and involving the use of natural rubber and synthetic rubber and all

type of raw materials use in the manufacture of the product.

EXPORT MARKETING

Midas exports its products to developing markets of the world including:

Middle East

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Product

Despatch

Depot DealersC & F

AgentsCorpora

tion

Customer

Consu

mer

Africa & South America and

South East Asia.

TARGET OF THE COMPANY

The company is targeting an export of about 1000 tonnes in the next five years.

Moreover Midas has planned to form dealers network in the International market.

The immediate plans are to double the export every year. Last year they participated

in various shows organised into Brazil , Singapore, China and Italy for Globalizing

their product.

ADVERTISEMENT

Advertising is an avoidable part of marketing. The Midas spent only an average

amount of advertisement. So the advertisement cost is minimum. The company

keeps its position in branding. It includes 12 lakh labels around India.

AFTER SALES

The company provides a clear cut after sale services to the customers. The service

engineers provide all kind of assistance to retreaters’. The after sales programs

cover:

Periodical Assistance

Market Support & Sales support

Service Engineers visit

Forecasting

Analysis etc

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SALES DEPARTMENT

SALES DEPARTMENT

Introduction

The concept of sales is that the company has to promote and push. Their product

aggressively sold in the market. It cannot expect the product to get picked up

automatically by the customer.

TECHNIQUES FOR IMPROVING THE SALES

Heavy Advertising

High power personal selling

Large scale Sales Promotion

LINE OF STRUCTURE

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Managing Director

Director

Sales Manager

Department Manager

Stock Assistant

Accounts Assistant

Computer Assistant

General Workers Asstt

FUNCTION

The sale of Midas products is based on the following sales policies and norms:

Sales department receives the order from agents, dealers, contractors, etc and passes

the order to the factory for production.

Then the product is moved to the dispatch manager and is sold to the customers as

per the order.

Order receiving and dispatch are the major function of the sales department

DISTRIBUTION CHANNEL

Direct Dealers

C & F Agents

People in Retread business

Licensed Parties

Contractors.

The company sells its products through the above distribution channels. Midas has

dealers in all states. The company do supply its product based on agreement.

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PROCESS CHART

DEPOTS AND SALES OFFICES OF THE COMPANY

Sl. No. Place01 Coimbatore Tamil Nadu02 Vijayawada Andhra Pradesh03 Baroda Gujarat04 Jodhpur Rajasthan05 Bhopal Madhya Pradesh

TABLE FOR TOTAL SALES OF LAST TWO YEARS

Products Total Sales 2006-07 Total Sales 2007-08TreadRubberBonding 6,34,65,787,.65 8,56,43,543.87Gum

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Sales Order - Sales Manager

Final Product - Factory Manager

Despatch Manager

Consumers

Customers

SALES FORECASTING

Major forecasting is done at production meeting held at every month. The members

include production engineers, factory managers, supervisors, sales personal’s etc.

The product of the company is seasonal nature. So seasonal forecasting is also

conducted along with the meeting. Forecasting are conducted in monthly, quarterly,

yearly, basis.

SALES PROMOTION POLICIES

Sales promotion policies of the company are as follows;

1. Right quality product, right price, right time deliver

2. The executives makes periodical visit to the dealers and agents on their

arrival to the head office.

3. Meetings and seminar are conducted occasionally and proper sales analysis

is made for promotion.

4. The company safeguards the customer’s interest and keeps a very strong

relationship with them.

5. The sales executives make a visit to the agents and retreading people, to

provide all kind of assistance.

PRICE

Price = Cost +Profit

This is due to the fact that these are agri-products and are seasonal in nature. The

price rate of the company is much less compared to is competitors.

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HUMAN RESOURCE

HUMAN RESOURCE DEPARTMENT

Introduction

Production is the combined process of factors like the Land, Labour, Capital,

Enterprise, and Management. All these factors occupy a significant place in

production. Yet labour and man-power are most important. There may be land,

capital, enterprise, but they cannot function without the active labour force.

Personal management is the specialized branch of management, that deals with

people n any organization, there has to be someone concerned with the welfare and

performance of persons who are a part of the operation. When an individual or a

team of individuals takes on this task of seeing to programs and setting policies that

impact everyone associated with the company, they are engaged in the process of

personnel management, sometimes referred to as human resources management.

The function of a personnel manager usually begins with the staffing process.

Someone has to be focused on screening and interviewing persons, with an eye to

placing individuals with the right skill sets in the right position within the company.

Along with placement, the HR manager may also oversee or at least be involved in

the creation of entry level training programs, as well as continuing education

opportunities for existing employees.

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Determining company policies and procedures as they relate to personnel is another

important aspect of the personnel management process. HR functions often include

drafting vacation, sick leave, and bereavement policies that apply to all employees

of the company. The personnel management team often is also responsible for

managing the health care program provided to the employees as well.

Midas group as well as the company does not have a Human Resource development

departments as well as personal department. Other department managers like

accounts and administration are given the charge of personal department. The

personal department who is in charge of accounts and administration look forward

the personal activities of the workers.

LINE OF STRUCTURE

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Managing Director

Director

Manager Personnel In-Charge

Factory Manager

Manager Accounts & Administration

FUNCTIONS OF PERSONAL DEPARTMENT

Recruitment

Maintenance of personnel files

Time keeping

Selection

Management development

Organisation change & organisation development

Job analysis

Human resources planning

Wages and salaries administration

Training

Introduction & orientation

Performance appraisal

Career planning & development.

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WAGES

Daily wages are usually given to the workers.

Wages = basic pay + dearness allowance

Dearness allowance is given as per the norms of the statistical department,

government of Kerala

OTHER BENEFITS

The other benefits provide by the company are as follows;

Medical aids

Loans

Night Bata

Overtime allowances

Production incentives

Insurance

Medical allowance leave with wages

Provident fund

TIME AND ATTENDENCE

Strict policy is followed by the company regarding the attendance and timing.

1. Attendance card - it is manufactured for the workers.

2. Attendance register - it is maintained for the office staff.

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HEALTH AND SAFETY

Following are the safety measures done by the company as per safety precaution

act.

All type of safety cover for rotations pasts

Break system for machinery..

Safety belt for above three meters.

Pressure vessels safety certificate given by the factory inspector.

Fire fighting equipment.

Environment safety.

All kind of electrical safety.

JOB ROTAION & JOB SCHEDULE

The rotation and job schedule are favourably done for the both office staff and

workers. Factory manager does job rotation and job schedule for workers.

TRADE UNION

The trade union is operating in the company is CITU, INTUC,BMS. Agreement is

made between the union members and the company. It includes bonus wages and

other allowances.

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RESEARCH AND DEVELOPMENT

RESEARCH AND DEVELOPMENT

Introduction

The base of all present quality products belongs to the research & development of

Midas R & D. R & D comprises of major three functions that include product

development quality checking and control & research. Apart from this after sale

services are also done as part of research and development. It can be called as

Testing Centre.

Midas has a well equipped laboratory which we used to develop new product and

carry out quality an daily production. It constantly develops new compounds for

various uses, and for improved mileage and properties. Midas value the customers

feedback on how their products performs on the road to help improve it in the

future. MIDAS conducts road test programs to ensure that the laboratory results

convert to real world benefits for its customers.

LINE OF STRUCTURE

.

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Managing Director

Director

Manaager R & D

Lab Technicians

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FINDINGS &

FINDINGS & SUGGESTIONS

1. The company should maintain an adequate quantum of current asset in

relation to current liabilities as to keep a good amount of liquidity in the

system.

2. The inventory of slow moving items in store should be reduced to the

maxim possible level to increase profitability.

3. The company should improve debt collection efforts to bring down the

amount tied up in debtors.

4. The company can start a unit to treat worn tyres, which an increase their

profit level. Due importance be given to advertisements as it is the soul of

marketing.

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CONCLUSIO

CONCLUSION

Midas established in 1969 and has an experience on more than 35 years in tread

industry. It started as a small tread rubber unit in Ettumanoor near Kottayam

district. But Midas is the market leader in the field. Maintain the consistency in

quality and services is the main aim of the company. Midas is now India’s popular

brand of tyre retreading materials more than 1000 tonnes of sales per month. The

dynamic leadership and innovative ideas made Midas as one of the leading

manufacturers of tread rubber and aligned product in India.

The main objective of the study is to understand and find out the functioning of

various departments in the organisation. The study gave a detailed knowledge about

the establishment and functioning of administrative and related functional

department in MIDAS pvt ltd

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BIBLOGRAPHY

REFERENCE BOOKS

1. Research Methodology & Technique, 2nd edition.Kotharic C.R

2. Production & Operation Management, 5th edition.

Evertte E Adam & Ronald J Ebert.

3. Marketing Management, 10th edition.Philip Kotler

4. Finance Management, 2nd edition.

Subir Kumar Banarjee.

JOURNALS & MAGAZINE

1. Company Magazines.

2. Annual Report.

WEBSITE

1. www.midastreads.com

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