Download - Alan Moore Presentation - Reboot Britain
Straightlinethinkingstopshere!Thetruepossibilitiesofthenetworkedsociety
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RebootingBritainAlanMooreSMLXL
Therealvoyageofdiscoveryisnottoseeknewlandscapes
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Itisindeedtolookupontheworldwithfresheyes
Socomewithmeonashortjourney,anditallstarts,withafriendofmine.SteveWattsisawealthyCalifornianbusinessman.RecentlyhedecidedhewouldtakehisfamilyonholidaytoEurope.Hedecidedthatitwouldbeagoodideatotravelen‐familiethroughoutEurope,bytrain.Indeed,anelegantwaytotravelhethought,alongstraighttracksandclockworklikeschedulesavoidingthetrialsandtribulationsofairandcartravel.HischildrenimploredhimtotakethisopportunitytoreadtheHarryPotterbooks,astheythoughthewouldreallyenjoythem,asindeedtheyhaddone.Stevedecidedthathewouldleapintothedigitalage–buythelatestiPod,anduploadHarryPotterbooksasaudio<iles.
Donningtheiconicwhiteheadphonesasthe8amfromRometoTurinmovedoutofthestation,StevelookedoutofthetrainwindowandbegantotakeinthesceneryandthestoriesofHarryPotter.Attheendoftheweek,sittingdowntobreakfast,Steveannounced,muchtothehorrorofhischildrenthathethoughtHarryPotterwasseverelyoverrated–wellinfactmorethanjustoverrated,HarryPotterwasjustplainrubbish.Hiskidslookedperplexed.Obviouslyhischildrendisagreed,so,Steveexplainedthattherewasnostructure,noplotline,andthecharacterscameandwentinrandomorder,constantly.
Steve’skidspickeduphisiPodandlookedatitandthentheylaughed–infacttheylaugheduntiltheywereintears,muchtotheconsternationoftheirfather.Why?BecauseStevehadbeenlisteningtoHarryPotterallweekonShuf<le.StevedidnotgetShuf<leandsothissimpleeverydaystorysitsattheveryheartofNoStraightLines.Becauseformanyofus,wehaveonlyeverexperiencedalinearlifeandalinearculture,Steve’sinabilitytocomprehendeventhepossibilityofShuf<leisasimplebuttellingexampleofthatfact.
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CarlotaPerezinherbookTechnologicalRevolutionsandFinancialCapital–saysthattherecomesapointintimewheretheoldinstitutionsarefoundwanting,theoldframeworksinsuf<icient.
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Alinearapproachtowhatwe
make,howwemakeit,whowemakeitwith,howweshareand
communicateisaframeworkifyouwill,oralensthatsetsustolookuponourworldandactinaveryparticularfashion.Shuf<leisanexampleofanon‐linearapproach,ameansbywhichwecanaccess,curateandinterprettheworldina
differentway.Butforsomeisveryhardtograsp.
Let me explain
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Thinkaboutitlikethis–theonlystraightlinesmadeinnaturearemadebyman,andsimilarlyourindustrialworldhasbeenbuiltwith
thesamestraight‐linelogicand,philosophy.Yetnatureisnotlikethat,
ithasnostraightlines.Nature<lows,natureismoreconnected,grassrootsandinterdependent.
Itsuggestsadifferenttypeofprocessandlogicatplaythatisnot;centralized,bureaucraticorin<lexible.Thisistheworldofnostraightlines.
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Forstraight‐linethinkerstheworldofnostraightlinesisakintolivinginaforeignland;thecustoms,language,symbolsetc.,aredis‐lo‐cating‐lyalien–theyareoutsiders,unabletofullyparticipate,astheydonothavethecomprehension,northeinsight,orthenecessarycapabilitytofullyengage.Theyhavebecomeconcussedobserverstothevitalworldaroundthem.Thevisceralshockhowever,is,thatthisishappeningtous,notinsomeforeignland,but,intheirownbackyards.
Thehighestandbestformofef1iciencyisthespontaneouscooperationoffreepeople.WoodrowWilson
Ourworldofbusiness,media,andcommunicationsisevolvingfromthestraight‐linesofanindustrialeratothemorecomplexandnetworkedworldthatmimicsnature.
Thisinteractivenetworkedworldisn’taboutverticalsilos,traditionalnotionsofproductandservicecreation,mass‐productionandmassmediaandmarketing.Itisaboutthemassive<lowsofpeople,whoareconnecting,collaborating,organisingandcreatinginamannerthathasnothingtodowithalinearapproachtoomuchatall.Thisistrulyanengagedandparticipatoryculture.
YochaiBenklerintheWealthofNetworksarguesthatforover150yearsoureconomies,cultureandsocietyhavebeenshapedbyastraight‐linelogicproducingconsiderableeconomicsuccess.However,inthedawnoftheNetworked‐Society,astraight‐linelogicofgettingstuffdonebecomesabarriertoprogress.Why?Because,thechangewroughtbythenetworked‐societyisstructural–challenginghowmarketsandorganizationshaveco‐evolvedoverthelast150years.
Communication - Community -
Communion
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Thiscreatesadilemma.Andthedilemmaisthis–Howcan<irmsandthepeoplethatworkinthose<irms,developcoherentstrategies/productsandservicesthatarepremiseduponNo‐Straight‐Lineprinciples–whentheyhavebeenversedonlyinStraight‐Linethinking–atleastfortheover35’s–frombirth?
Therearenosuchthingsasconscripts‐thereareonlyvolunteers,saysEuanSemple,hesaysyoungpeoplearecomingintotraditionalorganizationshavingspenttheentiretyoftheiryounglives:collaborating,networkingandgettingstuffdoneinverydifferentways.Theyareconfrontedwithanalienworldof:linearity,silos,hierarchiesandtheegooftitle.Thefrictionispalpablebecausetheoldorganizationalmodelscannotcopewithortakefulladvantageofthenewpotential,unleashedisaprofoundtransformationinthewayofdoingthings,ofgettingstuffdone.
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Makenomistake–wearecurrentlyinthemidstofacommunicationsrevolution–andonceyouhavestormedtheBastilleyoudon’tgobacktoyourdayjob.
Weareatthebarricades<ightingforaparticipatorycultureasthemodernworldhasstrippedushumansdowntounitsofeducation,productionandconsumption.
Infactwewantto,recoversomethingofthespiritoftheEnlightenmentontermsappropriatetoourtime.AndthisiswhatRebootisallabout:whetheritsLeeBryanttalkingaboutPeoplePower,AndyHobsbawmlookingathowwecreateSocialGoodfromSocialMedia,TomSteinberggivingusarealalternativevisionofaparticipatoryandtransparentDemocracy–throughmySociety,PaulMillerofferingusavisionastohowwecancollaborateandinnovatetogetherbetter.Wewant,Nowedemandthesharedabilitytoconnecttoothercitizensoncommonground.Becausewehavebecomevictimsoftherulesweallliveby.ReplaceeverymemberofParliamentbutaskthemtoworkwithinthecurrentsystem–andyouwillgetexactlythesameoutcome–It’sasystembreakdown.
Communicationstechnologycanbewieldedasapowerfulagentofsocialandpoliticalchange,todayitisbeingwieldedwithgreatmightandgreatferocity.
communicationstransformation
Intheageofmassmedia,thepresswasabletode<inethesphereoflegitimatedebatewithrelativeeasebecausethepeopleonthereceivingendwereatomisedbutconnected“up”toBigMediabutnotacrosstoeachother.AndnowthatauthorityiserodingsaysJournalismProfessorJayRosen
WehaveturnedawayfromaReadOnlytoaReadWriteculture–Nokiasays25%ofallmediawillbecreatedbyusby2012–YouTubeuploads13hoursofaudio‐visualmaterialeveryminuteofeverysingledayoftheyear.Thisisfolkcultureforthe21stCentury–albeitonsteroids.
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Butwhatisdrivingthiscommunicationsrevolution?
Isitthattechnologyhasjustappeared?Isita<luke?Anaccident?Thesimpleanswertothatisno.Technologyisahumancreationinthe<irstplaceanditsucceedsornotthetheextentthatitmeetsfundamentalhumanneeds,humanbeingshaveaninnateneedtoconnectandcollaborate,throughcommunalandcooperativeactivitywe<indcontextandmeaninginourlives.Rightnow,wearedirectingcommunicationstechnologytoachieveveryspeci<icthingsforsociety.AsCarlJungsaid….
“I”Needs“We”
totrulybe“I”
Noisyghostsinthemachinecalledlife
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Butourindustrial,massmedia,massconsumersociety,stripsusofwhatmakesuswhoweare–wehavebecomeunitsofproductionandconsumption,batteryfarmed,andraisedinaworldwherewefeellittlepersonalaccountabilitytoeachother.Wehavedeconstructedhumanityalmosttothepointofdestruction–sceptical!?Askanypracticingpsychologistwhowilltellyouoftheverycomplexpsychologicalproblemsmanypeoplehaveastheystruggletoconstructtheiridentities.
Sadlymanyofushavebecomeverynoisyghostsinthemachinecalledlife.IntheUKEvery3in5peoplesufferorhavesufferedfromamentalhealthproblem
Thecrisisofourmodernageisthecrisisofmeaning,thesearethedeepdriverstowhatallthespeakersatRebootareconcernedwith–whatRebootdirectsyoutoishowwecanrediscoveroursenseofourselvesandindoingso–RebootBritain.
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“Humannatureisnotamachinetobebuiltafteramodel,andsettodoexactlytheworkprescribedforit,butatree,whichrequirestogrowanddevelopitselfonallsides,accordingtothetendencyoftheinwardforceswhichmakeitalivingthing.”
JohnStuartMill–OnLiberty1859
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Anewcommonsenseforthenetworkedsociety
Participatoryculture–folkcultureforthe21stCenturyInalatemedievalcarnival,forexample,everyonehadaroletoplayandachancetodistinguishthemselvesindividuallybythebrillianceoftheircostumes,thewittinessoftheirjokes,ortheirtalentsasdancersorathletes.BarbaraEhrenreichinherbookDancingintheStreets,ahistoryofcollectivejoy,saysthatthecapacityforcollectivejoyisencodedintousalmostasdeeplyasthecapacityforerotichumanloveofonehumanforanother.Wecanlivewithoutit,asmostofusdo,butonlyattheriskofsuccumbingtothesolitarynightmareofdepression,arguesBarbaraEhrenreich.Today,themostprescribeddrugsintheworldarethosefordepression.
Wewanttoco‐create,share,collaboratetogetherinthiswaywe<indcommonmeaning.
HOSHumanOperatingSystem
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TheOpenSocietyGeorgeSorosworrieddeeplythatunfetteredcapitalismwascreatingaclosedsocietywhichonlyonethingcounted–materialsuccess.Hearguedforanopensocietyanewtypeofoperatingsystemthatwasnotbuiltuponmarketfundamentalism,dogmaandavarice.IwouldarguethisiswhatwemightcallaHumanOperatingSystem.Thissocialoperatingsystemlooksbeyondmaterialismtosomethinggreater‐toliberateusfromclosedsystemssothatwecanallre‐engagewiththeworldtofeelandbeaccountabletoeachotherandexperienceandenjoytherichnessoflife
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@RebootweareshowingeachotherwhatthisOpenSocietyreallymeanssystems,platformsandservicesthatenablepeopletobettercooperatetogether,moreeffectivelyandenjoyably.Wegofromfastertocloser–fromcontexttodeepercontext.AndasJohnThackarasaysacultureofcommunityandconnectivityhastobefunaswellaschallenging,aswellasresponsible.
The“opensociety”iscreatedbytheunfoldingof;ideas,languageandcreativitythatbringsusnewwaysofdescribingandcomprehendingourworld.
TheOpenSocietyshouldNOTJUSTSATISFYUS.Noitshouldinspireus.
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IwanttosharesomewordswithyouthatIwantyoutore<lectuponandindoingsotothinkaboutwhatdothesewordssuggestaspossibilitiestoyou?Andperhapsasyouspendyourdaywithusall@Rebootapplythislanguagetoyourcompany,yourorganisationandimaginewhatthatlanguagemeans?
lightweight
<lexible
adaptive
creativecommons
opensource
deepcontext
life‐longlearning
embeddedsociability
individual&collective
accountability
mobile
grassroots
craftmanship
permeable<lowsof
information
blendedreality
networkedeconomics
collaborative&
participatory
socialinnovation
i+we
networked
trust&
transparency
sharedcollectivejoy
read&write
collectiveintelligence
mashable
hyper‐local&
superglobal
technologiesof
cooperation
understandsthemoralityof“enough”
Collaboration,participation,co‐creationCocreationTheco‐creationofcultureandthesharingofculturecreatessocialcohesion.
CraftsmanshipinthenetworkedsocietySocialphilosopher,RichardSennett'sbookTheCraftsman,isanexplorationintotheideaofcraftsmanship,hebeginsfromthebasicsoftechniqueandpersonalexpressionandappliesthattoaphilosophyofhowcraftsmanshipmightbeattheveryheartofsocialgoodinmodernsociety.ItisSennett'scontentionthat“nearlyanyonecanbecomeagoodcraftsman”andthat“learningtoworkwellenablespeopletogovernthemselvesandsobecomegoodcitizens.”Thislineofthoughtdepends,amongotherthings,upontheEnlightenmentassumptionthatcraftabilitiesareinnateandwidelydistributed,andthat,whenrightlystimulatedandtrained,theyallowcraftsmentobecomeknowledgeablepublicpersons.”Thecraftsmanismorethanjustagoodtechnicianheisabringerofpeaceandamakerofcivilisation,heuseshistoolsforthecollectivegood.
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EmbeddedSociabilityEverysinglecasehistoryandpropositionatRebootactuallyhassociabilityimplicitlyembedded.RebootrecognisesembeddedsociabilityaspartoftheDNAofthenetworkedsociety–itisafundamentalrequirement.http://www.<lickr.com/photos/an_untrained_eye/1195966967/
Permeabilityoforganisations
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organisationsneedtobepermeable,withtheabilitytoabsorb<lowsofinformation,andpeople.
Thismeansusingmoretransparentmethodsofcommunicationfrominsideoutandoutsidein.
Italsomeansbeing<lexibleandadaptive,moreorganicinthoughtanddeed.
Theorganisationasavillage
Peoplehavelivedandworkedinvillagessincethedawnofcivilization.Thecorporation,arguesCharlesHandy,isayouthfulconcept,littlemorethanacenturyold.Onecouldargue,too,thatthenotionofalivelyvillage—withitsunabashedhumanity—isamoreappropriatewaytolookatwhatthecorporationshouldbeinthe21stcenturythantheconstrainedandimpersonalentityithasbeen.
Villagesaresmallandpersonal,andtheirinhabitantshavenames,characters,andpersonalities.Whatmoreappropriateconceptonwhichtobaseourinstitutionsofthefuturethantheancientorganicsocialunitwhose<lexibilityandstrengthsustainedhumansocietythroughmillennia?
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Takingbackthepublicrealm
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Wedon’ttakebackthepublicrealmbymoreCCTV‐Tryingtocontrolthepublicdomainremotelyisnevergoingtowork.WhyisitinJapanthatyoucanleaveyourbicycleleftunlockedindownTokyo–becausesocietyhasapowerfulsenseoftheinter‐relationshipbetweensociety–thepublicrealmandtheindividual.
Creatingcommunityisonlymarginallyabouttechnology.Whatmattersistheemergenceofsharedmeaningasweinteractwitheach‐otherinmeaningfulactivities…Forhundredsofyears,whenthemajorityofthepopulationwasilliterate,participatoryritualandperformancewerethemainwaysthatbeliefsweresharedwithinaculture.
ThelearningageStephenHeppellconsidersthe21stcenturytoheraldthe‘learningage’.Inthe20thcentury,heargues,webuiltbigthings(railways,universities)butthefocusforthe21stcenturyis‘helpingpeopletohelpeachother’.Inhisview,“Theoldstuffwon'tdoanymore”.ThefourCsareHeppell'skey…
{1}Creating
{3}Collaborating
{4}Communicating
{2}Critiquing
Learningshouldbeapartofallourlives–anopen,livingbreathingsystemwhereintelligenceandknowledgeis
sharedanddistributed–
Deschoolingbusinessschools–anewcapitalism
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Contrarytopopularopinion–businessisinfactasocialscience–soperhapsourbusinessschoolsshouldbemorelikethis–theEdenprojectThepromiseofthisnewworldcannotcomeaboutuntileducation/business/politicsetc.,adjuststohumanneednottheotherwayaroundbyconnectingpeoplewithcommoninterests,unlockingcreativetalentamonggroupsthathaveapassionateinterestorandesiretoexchangeinformationglobally,andasaconsequencenewcontentandsolutionsemerge.
IbelievethatbyofferingcollaborativetoolsforinnovationatthegrassrootswedramaticallyincreaseproductivitybecauseasIhavepointedoutasimpletruthpeopleembracewhattheycreate.
TheeffervescentbeautyofsystemsthinkingStraightLineThinkersalsofailtothinkofthewholesystemorpathwayofhelp,whichleadsinsteadtofocusingonbitsofthesystem,withtheresultthatalthougheachbitmaybedoingitsbit,theoverallresultisawful,asonepartclashesagainstanother.
JohnSeddon,arguesthatthisdynamiciscurrentlyendemicinBritain’spublicsectorleadingtovaluelessactivity,meaninglessmeasurement,andeverpoorerservice,atevergreatercost.YouandIastaxpayersarepayingheavilyforthisstupidity.Thesolution,SeddonadvocatesisaSystemsThinkingapproachwhere[1]individualscome<irst,[2]wasteisreduced[3]responsibilityreplacesblame.It'sanapproachthatisproven,successfulandrelativelycheap‐andonethatgovernmentsaroundtheworld,andtheiradvisers,needtoadopturgently.
Itisthedifferencebetweeneffectivenessvs.ef<iciency
simplexity
Wecreatecomplexitybynotthinkingthroughsolutionsde<inedbysimplehumanprincipals.Thisisasrelevanttoourdailylivesasindividualsandasprofessionals.Weforgettolookbeyondtheobviousandstepbackfromsituationstoenableustoalterourpreconceptionsoftakingandmaking
solutions.Andbydoingso,wetumbleintocomplexity
TheBillBaileyPrinciple
OneofthewaystosimplexityisthroughtheBillBaileyprinciple.Billisacomedianandheisaskedhowhecomesupwithhisjokes
Billsays–wellIstartwithalaughandworksbackwards.WhatdoIneedtodotocreatethataboutoflaughter!!Wherewestarttothinkaboutsolvingproblemswilldeterminewhereweendup.
JamesDysonstartedbyaskingaquestionandfocusedthereafteron<indingtheverybestanswer/experiencetothatquestion.Hisfocuswasoneffectivenessnotef<iciency.Funnythat–healsohas50%ofthevacuumcleanermarket–globally.
ButwealsoseethesameapproachforMyPoliceandinthereisasuggestionofacompletelydifferentapproach,aprocessthatprovideverydifferentresults.
Isuggest,thatratherthan<iddlingaroundwithbitsofthesystem,weraiseoureyesandmindsupwardsandyearnforthevastendlessseaofpossibilityofwhatoursocietycouldbebeyondthecon<inesofStraightLinethinking–EmbraceandusedailywhatHowardRheingoldrightlydescribesas“TechnologiesofCooperation”.
Whatyoucallthingsisimportant,asIhavealsoexplained,weneedanewlanguageandframeworktoenabletoustosucceedasasociety,and,weneedtoputcommerceinitsrightfulplacewithinthehumanfabricofthenetworkedsociety.
Weneedasystemrebootintoanewsocialparadigm.AsRichardSennettarguedintheCraftsman
Wewantto,recoversomethingofthespiritoftheEnlightenmentontermsappropriatetoourtime.
Wemayneedaformofdualismforawhile,understandingthatweareintheprocessofmakingajourney,spiritually,socially,andeconomicallyfromonewayofseeingandbehavingintheworldtoanother.Thesourceofthesolutionliesin<indingonceagainthe‘being’inhumanbeing.Thefundamentalneedwehaveisto<indsharedmeaning,becausewithoutsuchcommunalmeaningorbelonging,webecomebricksinthewall,livingmeaninglesslives.
WeneedtoRebootthesystemandweneedtoRebootitnow.
Thankyou
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