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Five Pillars of Internet Fundraising
What We’ll Cover
• Fundraising 1.0 and 2.0
• Pillar 1: Don’t forget to ask
• Pillar 2: Get data, make mistakes
• Pillar 3: Steal from Goliath
• Pillar 4: Build a campaign
• Pillar 5: Let Go
Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
PILLAR 1.0 OF INTERNET FUNDRAISING
Don’t forget to ask.
Where’s your button?
Put your Donate Now button everywhere. Always be asking.
The Donate Now button
• More pervasive than a magazine subscription card
• Less annoying – never ends up in your lap
Donors love monthly giving, especially online
Go where your donors are
PILLAR 2.0 OF INTERNET FUNDRAISING
Get data, make mistakes
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If you’ve ever done off-line printing, you can do online too…
• Don’t be good at technology.
PILLAR 3.0 OF INTERNET FUNDRAISING
Steal from Goliath
“You are only as good as the obscurity of your sources”
- Richard Serra, American minimalist sculptor
•Environmental & International Development
organizations tend to be the earliest
adopters and integrators of
online tools and are strong online
fundraisers
PILLAR 4.0 OF INTERNET FUNDRAISING
Build a Campaign
Be a good fundraiser.
Be a better marketer.
Tell them a compelling story.
What’s your story?
PILLAR 5.0 OF INTERNET FUNDRAISING
Let go
Keep your messaging strong and consistent.
Your turn
