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Understanding Web 2.0
Sophia Guevara, MLISAlberta L. Brown Lecture Series | May 22, 2008
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“The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as it were a new version of some old software. But it's really a revolution.”
L. GrossmanTIME | December 13, 2006
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Web 1.0
In this version, the author controlled website content. These sites were used primarily for commerce and information.Platform focus was on
computers instead of the Web.
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Could the Web grow to be more than a collection of author controlled pages?
What would that look like?
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The Power of Innovation
Why not give people the power to create content instead of just consuming it?
Could we create social networks within the virtual environment?
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Web 2.0: Expanding Possibilities
- Network as platform- Software improved as
a result of more people using it.
- “Architecture of participation”
T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005
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“Web 2.0 applications are those that make the most of the intrinsic advantages of that
platform: delivering software as a continually-updated service that gets better the more
people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by
others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to
deliver rich user experiences.”
Tim O'Reilly O'Reilly Radar | October 1, 2005
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“Web 1.0 was commerce. Web 2.0 is people.”
Ross Mayfield, CEO of Social Text
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Three Main Aspects of Web 2.01. Rich Internet Applications: “Bringing the user experience
from the desktop to the web.” Examples include: AJAX and Flash.
2. Service Oriented Architectures: “How do Web 2.0 apps expose their functionality so that other apps can leverage this and integrate their functionality – providing a much richer set of applications.” Examples include: Feeds, RSS, and mashups.
3. Social Web: “The end user is not only a user of the application, but a participant.” Examples include: Tagging, wiki, podcast, blogging.
Andi Gutmans, Co-founder of Zend. What is Web 2.0? ZDNet presentation (YouTube)
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The Web 2.0 Life
Blogging Vlogging Social network sites Social Tagging Wikis Mashups Rich Internet
Applications
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The 2.0 Society What is the impact of
this technology? Politics News Education Community Communication Economics
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Getting Political Politicians have made
use of this technology to spread their messages to the masses. Blogging MySpace YouTube
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Citizen Reporter With blogging and
vlogging, the average person has become empowered to report on events taking place within their communities.
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Education in a Web 2.0 WorldMissed a class? Students can download podcasts of faculty lectures and seminars. The use of podcasts in education allows students to learn in a whole new way with a familiar technology.
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Community It is as easy to reach
your neighbour as it is to reach someone a continent away.
People can seek out and form groups with those that possess similar interests.
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Communication Continues to be
transformed in an online world
Written language in the age of mobile micro-blogging
Use of avatars and emoticons
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Web Economics 2.0: Viral Marketing
Marketers are attracted to YouTube because a video message can be uploaded for free and will be circulated voluntarily by the users.
Marketers can spread their message on MySpace by being added as a friend.
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Web Economics 2.0: Targeting a Lucrative Market
Ad space on social sites like Faceboook and MySpace generate millions in revenue.
Some YouTube celebrities have been able to secure corporate sponsorship. The site has begun to include ads in some YouTube videos.
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Web 2.0 to You: Examples
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Weblog Defined
“A personal Web site that provides updated headlines and news articles of other sites that are of interest to
the user, also may include journal entries, commentaries and recommendations compiled by the
user”weblog. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007,
from Dictionary.com website: http://dictionary.reference.com/browse/weblog
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The Blog
Instead of reading news, they were busy creating it.
Blogging provided people a venue to post their thoughts online for the world to see.
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The Vlog
“Video blogs, also known as vlogs, are blogs that primarily feature video shorts instead of text.”
Katie Dean. “Blogging + Video = Vlogging”. Retrieved April 5, 2008, from the Wired website:http://www.wired.com/entertainment/music/news/2005/07/68171
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Social Networking Community Description
Description adapted from MySpace definition on Wikipedia: en.wikipedia.org/wiki/MySpace
“These communities make use of profiles, weblogs, email, forums and groups to provide others with personalized information as well as enhance each member's online communication
experience.”
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A Place For Friends
Social networking technology such as Facebook and MySpace allow members to keep in touch with friends online.
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Professional Networking in the Virtual Space
Professional social sites allow their members to recommend former/current colleagues and build the valuable network needed to improve one’s career opportunities. In order to remain competitive with other more casual social networking sites, LinkedIn has added features to improve the social aspect of their site.
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Wikis Defined
“A collaborative Web site set up to allow user editing and adding of content.”
Wiki. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/wiki
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Creating meaningWikis allow users to “freely create and edit Web page content using any Web browser.”
Wikipedia is one of the most popular wikis. http://wiki.org/wiki.cgi?WhatIsWiki
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Social Tagging Defined
Users work collaboratively to create metadata that will make the resource more easy to find.
Definition adapted from social tagging definition provided on the Sandy Nichols website. Retrieved from site on April 5, 2008 at: http://www.sandynichols.net/blog/findability-vocabulary/
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Social Tagging
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Web 2.0 Applications
Mashups Defined“A mixture of content or elements. For
example, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.”
Mashup Definition. (n.d.). TechEncyclopedia from TechWeb. Retrieved April 5, 2008, from the TechWeb Network website: http://www.techweb.com/encyclopedia/defineterm.jhtml?term=mashup
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MashupsUtilizing popular mashup editors like Yahoo Pipes and Dapper, you can mashup the data from various sites to make a unique, new application.
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Web 2.0 Office
Web 2.0 Office suites provided by companies like Google and Zoho have become very popular. The user can access their documents from anywhere and work on them simultaneously with other users.
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ConclusionIn this new environment, the user takes on the role of both creator and consumer of online content. Not only has this technology changed the way we work and interact, it has given us the opportunity to make a greater impact within the web environment.