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AliceCindy
Eva Joan
V S.
Online users’ preferences on search engines.
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l. IntroductionII. Thesis A. Literature Review B. Method C. Data Analysis and
DiscussionIII. ConclusionIV. References
Outline
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Google and Yahoo are two of the most commonly used search engines in Taiwan. So we want to know more about the differences between them.
Introduction
A . Motivation
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• What are the differences in revenue sources between Yahoo and Google? RQ1
• What do people care about on search engine?RQ2
B. Research Question
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Thesis
A. Literature review
Search engine Homepage layout Search result
Google Clean Individual web pages
Yahoo Many ADs Mostly websites
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Age (years old ) Number
0~20 106
20~40 70
Over 40 41
• 2. Participants: 217 are valid
B. Method• 1. Instruments
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C. Data analysis and discussion
RQ1:What are the differences in revenue sources between Yahoo and Google?
Discussion:1. Revenues2. Web pages presentation
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C. Data analysis and
discussion
RQ2: What do people care about on search engine?
• Habit • Advertising layout• Search result
65%
35%
(Figure1) Online users' preferences for search engine.
Google 65%
Yahoo 35%
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C. Data analysis and
discussion
2%
42%
30%
26%
(Figure 2)The result of online users' preferences for search engine.
Others 2%
Habits 42%
Search result and speed 30%
Advertising layouts 26%
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C. Data analysis and discussion
(Figure 3) Online users' preferences forhomepage layout.
44%56%
Google 56%
Yahoo 44%
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C. Data analysis and discussion
55%
16%
29%
(Figure 4)Why do you prefer Google?
Its layout is clean. 55%
Its ads match users’ search keywords16%
No pop-up ads 29%
58%13%
29%
(Figure5)Why do you prefer Yahoo?
Diversified ads. 58%
It helps me kill time. 13%
Its classified ads are handy. 29%
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C. Data analysis and
discussion
(Figure 6) Online users' preferences forsearch result.
26%
74%
Google 74%
Yahoo 26%
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C. Data analysis and discussion
(Figure 7) Why do you prefer Google?
30%16%
38%
16%
It has better and moreweb applications. 30%
Search results matchkeywords. 38%
The number of searchresults is more. 16%
It has fewer ads 16%
(Figure 8) Why do you prefer Yahoo?
27%
9%16%
48%
It has better and moreweb applications. 27%
The number of searchresults is more.16%
Its search results matchkeywords. 9%
Keyword-relatedinformation are compiled.48%
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Conclusion
Google More information Web application
Yahoo Keyword-related Classification
Google Clean homepage No pop-up ads
Yahoo Products and services section Handy
Homepage layout
Search result
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Conclusion
Revenue sources
Management model
Users’ preferences
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• 王曉玟 (2013)。愛他、怕他、利用他──直擊 Google五大據點。天下雜誌雙周刊 (2013/12/11~ 2013/12/24)
• 劉祥亞 (2011)。 Yahoo甚麼都有,甚麼都奇怪。• SEO搜尋排名 (2012)。台灣眾多的上網人口中,最常使用的搜尋引擎。取自 http://tw.seoweo.com/service_18.html
• 作者不詳。 Yahoo 網站排名優化技巧。取自http://www.tku.edu.tw/webspec/doc/rank_Yahoo.pdf
• 張勇 (2014)。阿里市值美科技股第四首日即超亞馬遜和 eBay之和。取自 http://www.csdn.net/article/2014-09-20/2821777
• 林后奕、林子翔、林延澄 (2010)。探討搜尋引擎 Yahoo和 Google之差異性。取自http://www.shs.edu.tw/works/essay/2010/03/2010033016470209.pdf
• 張志偉 (2000)。 YAHOO! : 雅虎稱霸網際網路精彩傳奇。
References
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Thank you for listening!
The End