Download - Ambassador you for legal aid justice center
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Ambassador YOU:using social media to support your brand
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The State of Social Media Q1 2012
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique
visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active
internet users visit social networks and blogs. • Americans spend more time on Facebook than they do on any
other U. S. website. • Close to 40% of social media users access social media content
from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
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Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
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The Tools and How They’re Used
PublishConnect Listen Engage
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Listen -- Tools
The quickest way to monitor content on the social Web is to use a feed reader.
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Connect• Find people like you, or those who share
community interests and expand your network• Read lots of content, follow the communities’
blogs• Learn who makes up your network; who are
fans and followers?• Enter contacts regularly into your social
networks.
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Engage
1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,
quality content6. Create meaningful,
long-lasting relationships
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Engage: Facebook
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Engage: Facebook
• Use 3rd Party app for ALL promotions.• Use timeline feature to tell the history of your
organization.• Post as the page; comment as individuals.• Schedule responsiveness and engagement
with brand representatives.• Admins: “Like” partner business pages, donor
pages, community pages; tag in posts.
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Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
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Connect -- Twitter
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Measurement
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Klout: Measuring Influence
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PublishSmall Businesses That Blog Get 55% More Website Visitors
– Tell the story behind the story– Capture search engine results– Share your information in a compelling way– Produce content to share across networks– Create brand loyalty
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Questions?Thank You!
www.jaggerscommunications.com