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America’s Richest Super Fruit
Introducing ARONIA
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Aronia – America’s Richest Super Fruit
Background• Native Americans used aronia – Used for pemmican,
means for winter storage– Dried fruit and leaves used for
medicinal purpose, especially for relief from the common cold
– Leaves and dried berries used for teas and astringency
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Fast becoming one of America’s favorite purple fruits• Excellent source of antioxidants
and Vitamin A• Highest flavonoid content of any fruit• Many clinical studies for potential reduction
of cancer, inflammation and heart disease* risk• No added sugars, color or preservatives• No fat or cholesterol, non GMO * Based on preliminary research
Aronia – America’s Richest Super Fruit
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Aronia – Fruit Characteristics
• Aronia has an earthy, sweet tart taste similar to a cranberry
• Intense color pigments produce a elegant, deep red to purple color
• Fruit texture similar to a blueberry with a thick skin and pulpy interior
• Berry has a medium to high level of astringency causing a drying sensation in the mouth
• Blends nicely with other fruit ingredients, protein or cereal based products
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Aronia – Points of Distinction
• Contains a variety of phytonutrients• Very high in antioxidants: anthocyanins,
procyanidins and phenolic acids• High levels of anthocyanins and flavonoids
make it a very potent natural antioxidant
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Aronia – Super Fruit
Source: Sundeep Mathews & Andrew Riskvey, Univ. of Maryland Ag Extension
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New ProductDevelopment with Aronia
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Aronia New Products
• Aronia products are commonplace in Europe• US aronia new product increased over 200%
2010 to 2014– 84 New products in 2010 – 233 New products in 2014
• Complements other fruits and herbs, nutritionally and functionally
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Complementary Fruits
BlueberryStrawberryCranberryCherryAcai
AppleCitrus (Orange, grapefruit, Lemon/lime)Pomegranate
To enhance its flavor profile, aronia can be paired with other ingredients
Aronia Pairings
Spice and HerbsHibiscus
Orange PeelCinnamon
ClovesLicorice Root
Mint
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Global Introduction - Aronia New Products
2009 2010 2011 2012 2013 20140
50
100
150
200
61 69
93
123
220
158
5046 37 48
94108
30 43 28
48
119
89
Aronia Juice Concentrate Aronia Berries Aronia Juice Aronia Extract Aronia Pomace
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Global New Product Categories
2009 2010 2011 2012 2013 20140
10
20
30
40
50
60
Pastilles, Gums, Jellies & Chews Nectars Juice Spoonable Yogurt
Fuit/Flavored Still Drinks
Positive growth curve
Fruit/Flavored Still Drinks
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Selected Categories of New Products
• IQF Retail Packages • Cereals and Nutrition Bars • Spoonable Yogurts• Dairy Based Frozen Desserts• Confectionary • Jams and Jellies
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Frozen Consumer Package
IQF Fruit for Retail Consumer Use in Smoothies, Cereals or Home Baking
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Cereal and Nutritional Bars
Major product segment using aronia for nutritional and antioxidant benefits
Ingredients used: • MicroDried® Aronia• Aronia Juice Concentrate • Aronia Puree Concentrate • Aronia Dried Powder
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Aronia in Dairy Products
Ingredients: • Aronia Juice Concentrate• Aronia Puree• Aronia IQF
Yogurt Fruit Preparation • Leading application for
aronia and aronia blends• Healthy image of yogurt with
nutritional benefits of aronia
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Aronia in Baby Food
Aronia provides• Nutritional benefit of antioxidants• Natural color and flavor
Ingredients used: • Aronia Puree • Aronia Juice Concentrate• Aronia Powder
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Confectionary
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Jams and Jellies
Aronia provides fruit solids, flavor and natural color
Ingredients used: • Aronia IQF fruit• Aronia Juice Concentrate
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Aronia Berry – North American Native
• Native fruit to North America • Popular for jams/jellies,
drinks and wine• Very high in antioxidants for
today’s active lifestyle• Gaining momentum in US health industry• Well versed for formulating• Heavily used in Europe
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Questions?