1
An Empirical Analysis of secondary line price discrimination
motivations Hagit Bulmash
Abstract The prohibition of secondary line price discrimination stated in the Robinson-Patman Act probably still affects more business decisions than any other antitrust law. The article applies a new methodology, developed in the study, of systematic content analysis of all court
decisions published between the years 1990-2000 inclusive, traced using the lexis.com database, in order to expand our knowledge regarding such discrimination .The article presents two empirical claims concerning the Act. First, the article analyzes the preliminary procedures conducted in secondary line private complaints, showing that the procedures themselves can harm competition among suppliers, encourage collusion and increase monopoly prices. Second, the article fills in the factual background to show how the Act harms consumers and competition, and, by contrast, how the use of secondary line discrimination can encourage competition. The results present the reasons why suppliers employ such discrimination and its affect on business behavior and competition. They also explain the motivations of those discriminated purchasers to
file a complaint for such discrimination. The results show empirically why the Robinson-Patman Act should be repealed in its entirety and why it would not be sufficient to dismiss private complaints filed to courts, or to interpret it in keeping with broader antitrust policies. JEL codes: C18, C40, K21, K41, L12, L21, L42, L51
I. INTRODUCTION
Secondary line price discrimination occurs when a supplier (such as a manufacturer or large
wholesaler) sells a similar product to competing purchasers, usually retailers, distributors and
resellers (referred to collectively as "purchasers"), at two different prices. Those purchasers
compete with one another in distributing the supplier's product (intra-brand competition).
According to section 2(a) of the Robinson-Patman Act,1 any supplier which acts in such a
discriminatory manner between purchasers will be held liable, and section 102(c) of the TFEU2 forbids any such behavior by a dominant supplier in the EU.3 The prohibition extends beyond the
Robinson-Patman Act and section 102(c): Regulation by the Authorities. The prohibition of
secondary line price discrimination is used as a behavioral remedy in mergers and in restricting
anticompetitive conduct by a monopoly supplier or oligopoly suppliers. It is not surprising, then,
that according to the ABA Arguably, more business decisions are affected by the Robinson-
Patman Act than by any other antitrust law because so many interstate sales and dealer-oriented
promotions of commodities are subject to its terms.4
Although for many decades there has been considerable theoretical debate between scholars,
legislators and businesses regarding the prohibition of secondary line price discrimination, no
systematic empirical research has been undertaken to examine the strength of these theories and
the way the secondary line prohibition is used in the real world. Those in favor of the Act tend to argue that the prohibition helps to protect "mom and pop" stores and small businesses from the
chain stores, increases intra-brand competition and encourages competition. Those opposing the
Act tend to argue that the prohibition decreases competition, increases inefficiency and prices, and,
eventually harm consumers' welfare.
Research fellow, Affiliate of the Zvi Meitar Center for Advanced Legal Studies, Buchmann Faculty of Law, Tel Aviv
University and Vice President of the Antitrust Committee of the Israeli Bar. Email: [email protected]. I especially
wish to thank David Gilo for invaluable comments. I also wish to thank, Irit Haviv-Segal, Michal Gal, Avi Weiss, Ehud
Kamar, Itai Ater, Yaron Yehezkel, Edward Iacobucci, Samuel Bulmash and Tomer Daniel for their helpful comments. I
gratefully acknowledge financial support from the Zvi Meitar Center. 1 15 U.S.C.A. § 13(a)
2 The Treaty on The Functioning of The European Union ("TFEU") (ex article 82 TEC)
3 For the effect of price discrimination on market power, see Richard .A. POSNER, ANTITRUST LAW: AN ECONOMIC
PERSPECTIVE (1976); William L. BALDWIN, MARKET POWER, COMPETITION AND ANTITRUST POLICY 424 (1987) .For the
effect of secondary line discrimination in competitive markets, see: James D. Dana, Advance Purchase Discounts and Price
Discrimination in Competitive Markets, J. O. POL. ECON. 395 (1998). 4 Robert T. Joseph, From the Section Chair, 17 Antitrust, 3 (2003), available at: www.americanbar.org/content/dam/aba/
publishing/antitrust_magazine/antitrust_17-3_full.authcheckdam.pdf.
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The absence of such research makes it difficult to evaluate those economic and legal theories,
since there is no factual background to support them.5 The present study was designed to fill that
gap, to expand our knowledge regarding such forbidden behavior and its consequences for society,
competition and economic welfare, and to test the strength of the theoretical criticism of the
prohibition of secondary line discrimination.
Using the electronic database lexis.com, the research tracked 100 published federal court cases between the years 1990 and 2000 inclusive, in which a disfavored purchaser alleged illegal
secondary line price discrimination under section 2(a) of the Robinson-Patman Act.
Appendix A provides a list of the cases, divided by years.
Here, as opposed to the use to which empirical studies of court files are commonly put, the
facts found in those files are used to compile objective and useful knowledge on the business
behavior and contracts of plaintiffs, defendants and third parties. As such, the empirical tool is
being used not only to understand how courts act, but also to learn how suppliers resort to
secondary line discrimination in practice, why it is being used in such a way, and how purchasers
use the prohibition in contractual relationships and in private litigation.
The empirical results show that the discriminatory behavior of the parties is an economically
efficient way of doing business. For example, most of the products in these 100 court cases require
special investments in marketing and services. Applying theoretical analysis, I explain how the ability to discriminate among purchasers of those products enables a supplier to prevent free-
riding. By contrast, the price discrimination prohibition and the treble damages remedy decrease a
supplier's ability to prevent free-riding between its purchasers, and therefore the supplier must
apply other vertical restraints.
Furthermore, contrary to both popular belief and the legislature's intentions, the empirical
research shows that the great majority of complaints were made against larger purchasers that bore
little resemblance to those "bad" chain-stores the legislature wished to restrict in order to protect
"mom and pop" stores.
By analyzing empirically the seniority of the favored and disfavored purchasers, their size,
how many years the disfavored purchasers sold the suppliers' products, the characters of the
distribution and the nature of the products, the results indicate a lack of any discrimination harmful to consumers or competition, or alternatively that the plaintiffs weren't efficient enough to be
worth keeping. For example, the empirical results show that most of the plaintiffs distributed the
suppliers' products for more than 5 years, and the favored purchasers were new purchasers asking
to distribute the suppliers' products and to compete with the plaintiff. These results indicate that
banning discriminatory pricing for newer purchaser decreases intra-brand competition in most of
the cases, protects old purchasers that are afraid of competition, and encourages inefficient
purchasers that are unable to meet the needs of consumers.
Moreover, the research found that in the great majority of cases the discrimination claims
arose from other disputes, or at least were alleged in court after many years of contractual
relationship during which no such claims for price discrimination were made, and the complaints
were filed by the disfavored purchasers only after the suppliers chose to terminate the contractual
relationship. As will be shown in detail in Chapters IV and V, these findings indicate that the plaintiffs were unable to use their distribution skills to gain a competitive advantage over their
rivals, or any other skills that might have encouraged the supplier to keep on doing business with
them. By contrast, the results raise a great concern that the prohibition encourages those disfavored
purchasers to take advantage over the skills and investments of other favored purchasers, and to
claim in court that there cannot be a price difference between them.
Courts and the authorities tend to believe that by granting judgment in favor of the supplier or
not enforcing the Robinson-Patman Act, they can decrease the harm to consumers and competition
caused by the prohibition of secondary line price discrimination. However, I show empirically in
the article why courts' interpretation of the legislation does little to reduce the harm, even though
judges tend to criticize the use of the prohibition in their decisions.
5 The antitrust modernization commission noted in its final report the lack of empirical researches on the Robinson-Patman
Act. See Report and Recommendations, Final Report of the Antitrust Modernization Commission, 322 (2007) [hereinafter
AMC, FINAL REPORT], stating that "In general, estimates of the effects of the Act [the Robinson-Patman Act] have been
based largely on anecdotal evidence and informed judgments about the way in which markets operate, rather than on
systematically collected empirical evidence, which appears to be extremely limited".
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In chapter IV I present for the first time how the preliminary procedures conducted in
secondary line price discrimination cases can harm inter-brand competition between suppliers. As
the research indicates, a supplier's inability to dismiss the purchaser's claim before it comes to a
jury trial, by means of preliminary motions, discourages horizontal competition between suppliers,
helps cartel members coordinate prices, makes it easier to maintain coordinated behavior between
rivals, and enables monopoly suppliers to maintain high prices. The results of the empirical research are in accord with the article's two goals. First, they
provide empirical answer for the long-going debate over the Robinson-Patman Act : in Chapter IV
I demonstrate the effect that the complaints and procedures of secondary line discrimination cases
have on competition, regardless of the motivations of the parties to discriminate; in Chapter V I
test the motivations of the suppliers and the purchasers regarding secondary line price
discrimination, as well as the strength of the theoretical economic and legal criticism and
justification of such discrimination. Those results show how the Robinson-Patman Act harms
consumers and competition, and how the use of secondary line discrimination can encourage
competition. As such, the results highlight why it is acutely necessary to modernize the antitrust
laws and repeal the entire Robinson-Patman Act and section 102(c) of the TFEU, and why it
would not suffice merely to decrease the enforcement of the Act and dismiss private complaints
filed to federal and state courts, or to interpret the Robinson-Patman Act in line with broader antitrust policies, accommodating it to all legal restrictions on the distribution process in
accordance with dominant Sherman Act policies.
The second goal of the article is to provide a unique methodology of systematic content
analysis of court files as a way of compiling information on contractual relationships, which may
help researchers understand the motivations of the parties to a dispute and their business thinking.
It can also be helpful towards understanding how the courts' behavior affects the motivations of
the parties to contract and act, and how the courts' interpretations and acts eventually affect
business thinking.6 Since the article compares contracts and contractual relationships among
competing firms in a unique way, the methodology can be used by legal, economic and
management scholars to support and test the strength of theoretical thinking regarding business
conduct in other fields of research, such as contract, damages, marketing, etc. The remainder of this study is structured as follows: Chapter II discusses the legal framework
for secondary line prohibition. Chapter III presents the empirical methodology. The results and
their implications are presented in chapters IV and V, and the conclusions and summary of this
study appear in Chapter VI.
II. DEFINITION OF SECONDARY LINE PRICE DISCRIMINATION
Secondary line price discrimination occurs when an upstream firm sells its products at different
prices to downstream firms, putting the purchaser who received the higher price in a position of
competitive disadvantage.
In the U.S. the secondary line price discrimination prohibition is found in section 2(a) of the
Robinson-Patman Act:
It shall be unlawful for any person engaged in commerce, in the course of such commerce,
either directly or indirectly, to discriminate in price between different purchasers of commodities of like grade and quality… where the effect of such discrimination may be
substantially to lessen competition or tend to create a monopoly in any line of commerce,
or to injure, destroy, or prevent competition with any person who either grants or
knowingly receives the benefit of such discrimination, or with customers of either of
them…
To prove a Robinson-Patman violation, a plaintiff must show (1) at least two actual sales (2)
of products of like grade and quality (3) sold reasonably contemporaneously (4) at different net
6 The theoretical methodology was made use of in antitrust cases as to resale price maintenance (RPM) by Pauline Ippolito,
Resale Price Maintenance: Empirical Evidence from Litigation, 34 J.L. & ECON. 263 (1991). The empirical study
conducted in the research on secondary line prohibition shows how the methodology can be used to follow contractual
relationships and understand the impact that courts have on competitive behavior, and it extends the collection of
information from court files to legal electronic databases. In many respects, then, the article expands the use of the
methodology, as will be detailed in Chapters IV and V.
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prices, (5) giving rise to a reasonable possibility of harm to competition. To recover damages
under the Clayton Act, a plaintiff must also show that he suffered antitrust injury as a result of the
price differences.7
In the EU secondary line price discrimination by a dominant firm is forbidden under Section
102(c) of the TFEU:
Any abuse by one or more undertakings of a dominant position within the internal market or in a substantial part of it shall be prohibited as incompatible with the internal market in
so far as it may affect trade between Member States. Such abuse may, in particular,
consist in: (c) applying dissimilar conditions to equivalent transactions with other trading
parties, thereby placing them at a competitive disadvantage. 8
III. ANALYTIC FRAMEWORK OF THE METHODOLOGY – EMPIRICAL CONTENT
ANALYSIS OF COURT FILES
Content analysis of court files is a relatively new and not widely used methodology.9 As opposed
to the use to which content analysis of court files is commonly put by (mostly legal) scholars, in
this article the methodology is used not to look at the court's interpretation of the legislation or
engage in statistical prediction of success, case outcome, settlements, costs and monetary awards
or recovery, but rather to examine the parties' behavior and incentives to violate the legislation and
how they and third parties tend to act on a daily basis regarding the tested phenomena – secondary line price discrimination.
In this chapter, I first provide a short introduction to the methodology of content analysis of
court files, explaining why the methodology was chosen for secondary line price discrimination
and its advantages as an objective way to find out factual business practices which would
otherwise remain undisclosed. Second, the chapter sets an overview of the data collected by the
research on private court files.
A. Why use content analysis of court files in secondary line price discrimination? According to the TFEU and the Robinson-Patman Act, secondary line price discrimination is
illegal. Therefore, any attempt to collect information on the use of price difference and price
discrimination among purchasers is bound to fail, since no supplier or favored purchaser will
provide such information voluntarily, or fill questionnaires or answer questions exposing it to legal
procedures.
Such information can be found, however, in private complaints and files, making them a good
source for the purpose of exploring the practice of price discrimination. Private legal procedures
are the main public venue where one can find contracts between parties, the day-to-day behavior
of companies and managers, the behavior of the parties before, during and after validation of a
contract, the supplier's and purchasers' behavior towards one another and third parties, and the
special advantages of each purchaser, which motivated the supplier to behave in a discriminatory
manner. Since the Federal Trade Commission and the Department of Justice have significantly reduced the public enforcement of secondary line price discrimination in the last three decades,
secondary line private cases are an ideal tool for understanding the influence of the legislation on
business practices, and an ideal example of how the methodology can be used. Parties to a dispute
7 J. Truett Payne Co. v. Chrysler Motors Corp., 451 U.S. 557, 562 (1981). For the complexity of the Robinson-Patman act,
see also Caribe BMW v. Bayerische Motoren Werke Aktiengesellschaft, 19 F.3d 745 (1st Cir. P.R. 1994): "It is difficult to
reconcile the Robinson-Patman Act's strictures with traditional practices of corporations that seem to make sense from a
practical viewpoint...And the complexity of Robinson-Patman Act law has increased as courts have tried to introduce a
degree of flexibility into the Act as applied." See also Feesers Inc. v. Michael Foods, Inc. 591 F.3d 191(3d Cir. 2010) cert.
denied, 131 S.Ct. 160 (2010). An historical summary of the enforcement of the act can be found in Richard A. Posner's, A
Statistical Study of Antitrust Enforcement, 13 J. L. & ECON. 365, 369-70, 404-09 (1970); William E. Kovacic, The Modern
Evolution of U.S. Competition Policy Enforcement Norms, 71 ANTITRUST L. J. 377, 410 (2003). 8 For an elaboration on the prohibition in the EU, see: Guidance on the Commission's Treaty to Abusive Enforcement
Priorities in Applying Article 82 of the EC - Exclusionary Conduct by Dominant Undertaking, 864 Final (Brussels, 2009);
Penelope Papandropoulos, How should price discrimination be dealt with by competition authorities, Dorit and Economie,
3 CONCURRENCES 34-38 (2007); THE PROS AND CONS OF PRICE DISCRIMINATION, KONKURRENSVERKET ed. SWEDISH
COMPETITION AUTHORITY (2005) 9 A description of content analysis and its application to legal studies can be found in Mark A. Hall & Ronald F. Wright,
Systematic Content Analysis of Judicial Opinions, 96 CAL. L. REV. 63 (2008).
5
know that they will not be prosecuted by the authorities for illegal price discrimination, have no
fear of providing full information to the court regarding the practice of price discrimination, and
consider the litigation in the same way as any other business action.
Collecting public information from court files can, in most cases, be cheaper than trying to
collect the same information in other ways. The electronic databases of legal documents, such as
lexis.com, westlaw.com (for cases in the U.S. and EU) and PACER (for U.S. federal court documents), make it easier to get all the court files, especially since all documents filed to courts
are now being filed electronically, and the ones that are in hard copy are scanned to the court
computer and to the electronic databases. As such, the files are open to the public, and the
information in them can be easily accessed and used.
B. How the empirical research was conducted
The fact that the Robinson-Patman Act makes it illegal to discriminate, even if the supplier has no
market power, is helpful for examining the motivations and business conduct of all suppliers, not
just dominant ones. One or a few court files cannot demonstrate the wide range of motivations that suppliers may
have to differentiate between their purchasers, or provide an explanation of the parties' behavior.
Therefore, the empirical research was conducted on all federal cases filed in U.S. federal district
courts by private plaintiffs between 1990 and 2000 inclusive (11 years), which were traced using
the lexis.com database.10
In the 100 tracked cases the disfavored purchaser filed a claim (or a
counterclaim) against a supplier of breaching the prohibition of section 2(a) of the Robinson-
Patman Act, by engaging in unlawful secondary line price discrimination. For each claim and
court file, the research collected all published decisions and the docket of the file. Since the
dockets themselves and the courts' decisions did not conceal any commercial data of the parties,
and since there are many cases with number of court decisions, in sum, more than 500 documents
with full information were content-analyzed in the research. In those documents, much information was available regarding the business relationships between the parties and between the
supplier and third parties, as well as information relating to the products and the market. The data
were carefully collected according to the empirical questions asked in the research.
Since the research uses private complaints, it is important both to understand the motivations
and economic incentives of parties to sue and settle and to analyze the plaintiffs' and defendants'
incentives and perceptions of the litigation procedure.11 The empirical research takes the
motivations of the parties into account, while analyzing the effect that the courts' rulings have on
the motivations to discriminate.
IV. PRELIMINARY PROCEDURES OF ROBINSON-PATMAN ACT CASES HARM
COMPETITION MORE THAN THE DISCRIMINATION ITSELF
In this chapter I evaluate the harm caused to competition by the preliminary procedures that take
place in almost all Robinson-Patman Act cases. As the results show, in order to decrease the harm of the Act, critique of it by judges or a reduction of its enforcement would not suffice. The results
show that the ability to file a claim of secondary line discrimination causes more harm to
competition and consumers than the harm caused by the prohibition on secondary line price
discrimination, and that the preliminary procedures have an unanticipated anticompetitive effect
previously overlooked by theoretical research. Therefore, the Robinson-Patman Act and all similar
state law secondary line prohibitions and section 102(c) of the TFEU should be repealed in their
entirety.
Pretrial motions by antitrust defendants, such as a motion to dismiss the complaint under the
Federal Rule of Civil Procedures 11, 12(b)(6) and 68, or a request for summary judgment by the
defendant under the Federal Rule of Civil Procedures 56, are meant to examine the plaintiffs'
complaint's probability of success in a trial before a jury. The purpose of a motion to dismiss for failure to state a claim is to assess the legal feasibility of the complaint, not to weigh the evidence
10
The 100 cases were tracked in two steps: first, the research used the key words "price discrimination" and "robinson-
patman" to search those files. After receiving a list of all those files, each case had to be read in order to select only those
cases in which a secondary line discrimination allegation was made according to the Robinson-Patman Act. 11
Steven C. Salop & Lawrence White, Economic Analysis of Private Antitrust Litigation, 74 GEO. L.J. 1001 (1986).
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that might be offered in support thereof. Such a motion may therefore be granted only if the
plaintiff appears unable to prove material facts in support of its claim that entitle him to relief. In a
motion to dismiss for failure to state a claim, the defendant usually does not present its factual
argument, which will not be considered in a motion of this type.
Rule 56, which provides for summary judgment, states that any party may move for partial or
complete summary judgment, and the judgment sought shall be rendered forthwith if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the
affidavits, if any, show that there is no genuine issue as to any material fact and that the moving
party is entitled to a judgment as a matter of law. In a summary judgment, the parties file the
pleadings and accompanying evidentiary materials, and therefore the court file conveys a broader
picture of the factual dispute between the parties.12
The research shows that a supplier's ability to dismiss the purchaser's claim before coming to
trial, by using preliminary motions, affects the motivations of the parties to discriminate. It also
shows that the courts' decisions in those preliminary motions have a great impact not only on the
probability of success in secondary line cases, but also on the motivation of suppliers to
discriminate among purchasers. The courts' decisions affect competition in many other ways
besides the estimation of risks and success.
As will be detailed below, the research shows how the fact that 30 percent of all secondary line complaints continued to jury trial can abet collusion between suppliers, encourage free-riders
between purchasers, and raise consumer prices. All of these anticompetitive results are
incompatible with consumers' welfare and antitrust goals, as will be detailed in the next section.
Therefore, the conclusion must be that the Robinson-Patman Act must be dismissed, and any
attempt to reduce the enforcement will not solve the anticompetitive affect caused by the
preliminary procedures as shown in detail in the research.
A. Results for secondary line price discrimination The empirical data of the preliminary procedures are shown under two categories. First, the
research looks at all the cases in which preliminary motions were filed. Second, the research looks
at those of them in which the secondary line allegation was the main complaint.
The data show that in 55 cases (of the 100 cases), the supplier asked for involuntary dismissal
regarding the secondary line allegation. In 15 of those cases, the court denied the request. In five
cases the request was partially granted. In 35 cases (65 percent of the cases in which preliminary
motions were filed) the court granted the supplier a motion to dismiss. In 15 cases, then, the
supplier was required to present its pleadings, depositions and affidavits regarding the allegation of
price discrimination.
In 52 cases the supplier asked for a judgment as a matter of law (summary judgment) as to the
secondary line complaint. In 35 of those cases (67 percent) the court granted in full a judgment in
favor of the defendant. In four cases the court granted partial judgment in favor of the defendant. In total, in 33 percent of cases in which summary judgment was requested, the court denied such a
motion of the supplier (in full or in part).
Overall, although courts tend to criticize the use of the Robinson-Patman Act by
plaintiffs, 30 percent of the cases came before a court or jury for final judgment. Of those, in
only three cases the jurors found the defendant liable for illegal secondary line price
discrimination and awarded damages to the disfavored purchaser. One damages award was in
the amount of $7.8 million for the discrimination claim,13 another was $2.5 million, and the third
amounted to $400,000. In all of those cases the court tripled the award ruled by the juries. An
additional 18 cases were resolved by a settlement agreement between the supplier and disfavored
purchaser.14
12
Elaboration on the use of preliminary procedures in antitrust cases can be found in Stephen Calkins, Symposium: Private
Antitrust Litigation Summary Judgment, Motions to Dismiss, Tendencies in the Antitrust System, and other Examples of
Equilibrating, 74 GEO. L.J. 1065, 1118 (1986); Stephen Calkins, Equilibrating Tendencies in the Antitrust System, in
PRIVATE ANTITRUST LITIGATION 185 (Lawrence J. White ed., 1988). 13
This case can be considered as primary rather than secondary line price discrimination, although the complaint was filed
and judged as secondary line discrimination. 14
The research does not determine whether a settlement will be classified automatically as a success for the purchaser
plaintiff, since that can only be done after estimating the costs and losses to the purchaser due to the litigation, and the
7
The results are much more significant looking at the 41 cases in which the allegation of
secondary line price discrimination was the main complaint. Fifty percent of those cases were
litigated to judgment. The other 50 percent ended in dismissal (voluntary by the plaintiff, due to
settlement, or by a successful motion to dismiss by the defendant) or after successful preliminary
motions for summary judgment filed by the suppliers.
B. How the results of the litigation affect competition
These outcomes regarding preliminary motions affect a supplier's ability to discriminate among its
purchasers. Since litigating the illegal practice of secondary line price discrimination requires a
comparison between the prices and contract terms of the seller with the favored purchaser and
those with the plaintiff, secondary line complaints are one of the few ways in which a purchaser
and third parties can get to see financial and business data of the supplier defendant and favored
purchasers. Therefore, in any such litigation between a supplier and disfavored purchaser, and
during depositions of documents, pleadings, interrogations and affidavits, a supplier (and favored
purchaser too, if it has been sued) must reveal these secret data to the plaintiff and to the public. It can also be a good way for third parties (other purchasers, competing suppliers and consumers) to
look at contractual data between a supplier and its purchasers and other unpublished financial and
commercial data of the supplier and favored purchasers, especially when the court file's records
are published by electronic means.
That can affect competition in several ways: First, the price discrimination prohibition makes
it unlawful to reduce prices to some purchasers. A monopoly supplier thereby has an incentive to
maintain a high monopoly price and is discouraged from reducing prices. The prohibition
increases the monopoly's profits and raises prices for purchasers and consumers. The monopoly
would reduce its monopoly price to some purchasers only if it knew that it would not be sued for
illegal price discrimination. Being able to keep the commercial and financial terms in secret would
allow a monopoly supplier to discount its prices to some purchasers. Some consumers would have the chance to buy the monopoly product at less than the monopoly price. But if a monopoly knows
that purchasers can gain access to its data by filing a complaint of secondary line discrimination
and receiving the information easily by litigation, it will not discriminate in price or reduce its
monopoly prices.
The results show that although the courts may tend to grant a motion to dismiss a secondary
line complaint, there is still a large probability that the motion to dismiss the claim will be denied
and the supplier will have to expose its commercial secrets in public. The prohibition itself, then,
and the court's rulings in preliminary motions, make it difficult for consumers to receive the
monopoly product at less than the monopoly price.
The fact that in only three percent of the cases judgment was delivered in favor of the plaintiff
does not solve that problem, since in over 50 percent of the cases the suppliers were required to
provide the commercial data during discovery and preliminary procedures. Second, according to Gilo, suppliers have difficulty committing to charging all downstream
companies their profit-maximizing wholesale prices, even in cases where the supplier enjoys a
monopoly position or is a member of an oligopoly. That difficulty is known as the "commitment
paradox." Due to the commitment paradox, wholesale prices can be low for all downstream firms,
not just for one or a few favored purchasers. The secondary line price discrimination prohibition
helps a supplier to avoid the "commitment paradox".15 The outcomes of the research shows that
since there is a good chance that suppliers will be forced to disclose commercial information, the
courts unintentionally have dissipated the commitment paradox and increased the harm of the
secondary line prohibition, allowing monopolies to maintain their high profits and decreasing
consumer welfare.
gains to the supplier from the discriminatory behavior. These data are not in the court files and demand a very complicated
economic analysis of each case. 15
See David Gilo, Retail Competition Percolating Through to Suppliers and the Use of Vertical Integration, Tying, and
Vertical Restraints To Stop It, 20 YALE J. REG. 29 (hereinafter GILO). The commitment paradox is beneficial to consumers,
as it encourages the supplier and retailers to cut prices. Moreover, by dissipating the supplier's market power, the
commitment paradox is welfare-enhancing, as it helps remove the welfare distortions inherent in pricing above marginal
cost.
8
Moreover, cartel and coordinated behaviors by competing companies in oligopoly markets are
generally considered one of the most serious concerns of competition authorities.16 Collective
actions and parallel acts not necessarily in collusion between or among firms can harm
competition as much as cartels, although they are generally not punishable and not prohibited. A
coordinated or parallel price between competitors is easier to achieve and maintain if the prices of
the sales to the purchasers are transparent and easy to follow. According to Tirole, the secondary line prohibition by itself can harm competition if it leads to such a cartel or helps to maintain
coordinated behavior among competing rivals.17
As the results show, purchasers' success in crossing successfully motions to dismiss prevents
suppliers from selling products to favored purchasers at a price below the coordinated price
between all suppliers in cases of oligopoly markets and in cases of class cartel and collective acts.
18 Since litigation of price discrimination forces suppliers to reveal their wholesale prices in
disclosure procedures, they will not easily give any purchaser favorable terms. Keeping the
supplier's information secret, by dismissing cases at a preliminary stage, helps to reduce collusion
damages and encourages price reduction. The high probability that the complaint will not be
dismissed causes suppliers to be wary of giving any purchaser a secret discount.
Despite the low probability of success in secondary line price discrimination, nevertheless the
fact of the matter is that 30 percent of the cases carried beyond the preliminary procedures, thereby forcing the supplier to expose its secret data in public.
Moreover, the expensive costs of litigating antitrust cases rise dramatically if the case reaches
a jury. No supplier wants to get there. No favored purchaser wishes to become an easy target of a
lawsuit by its rivals. Therefore, the data in the research show that the criticism of the prohibition as
being harmful to competition is well justified. The court's interpretation of the legislation, as the
results show, does not help much to reduce the harm, although judges tend to criticize the use of
the prohibition in their decisions.
In sum, the results of the research indicate that the secondary line prohibition harms
consumers and competition and decreases the probability of breaching a cartel or coordinated
behavior and decreasing monopoly prices. It forces companies, not just a monopoly, to maintain a
high united price for all. The courts' rulings do not help to solve the anticompetitive affect of the prohibition.
V. RESULTS OF THE EMPIRICAL RESEARCH AND HOW THEY AFFECT THE
THEORETICAL UNDERSTANDING OF SECONDARY LINE PRICE
DISCRIMINATION
Theoretical criticism of the prohibition of secondary line price discrimination can be divided into
three categories of anticompetitive failure: horizontally - between competing suppliers - the
prohibition affects the ability of a single supplier to become a member of a cartel, or to secretly
breach the coordinated behavior among oligopoly companies (inter-brand competition); and
vertically - between the supplier and the downstream purchasers, and among those purchasers
(intra-brand competition) - the prohibition encourages opportunistic behavior by purchasers when
investments are made by only one or a few purchasers, raises the entry costs and barriers for a new
purchaser, and prevents additional competition between purchasers. It raises the production and distribution costs of the product, causing the resale price to increase and depressing investment in
special services. Moreover, the prohibition also solves the "commitment paradox".19
Consumers may also be harmed when purchasing products supplied or manufactured by a
dominant supplier - The secondary line prohibition discourages dominant suppliers from reducing
their monopolistic prices or granting discounts to purchasers.20 It also makes it difficult for strong
16
Cooper, James C.; Froeb, Luke; O'Brien, Daniel P.; Tschantz, Steven., Does Price Discrimination Intensify Competition -
Implications for Antitrust, 72 ANTITRUST L. J. 327 (2005). 17
JEAN TIROLE, THE THEORY OF INDUSTRIAL ORGANIZATION, 139 (1988(. 18
George J. Stigler, A Theory of Oligopoly, 72 J. POL. ECON. 44, 47 (1964). 19
GILO, supra note 15, at 25 20
It is traditionally believed that supplier with market power can permanently discriminate among purchasers. See Frederic
M. SCHERER & David ROSS, INDUSTRIAL MARKET STRUCTURE AND ECONOMIC PERFORMANCE 489 (3rd
ed., 1990).
However, recent studies show that the ability to discriminate is not necessarily a proof for market power. See Edward C.
9
purchasers to obtain better prices that will allow them to reduce the prices for consumers,
especially in cases in which the supplier has market power over its competitors. 21
In this chapter, I will present the empirical outcomes, followed by an analysis of the
theoretical justification of price discrimination listed above.
A. The parties and general information
Using the electronic database, the research traced 100 published federal cases between 1990 and
2000 inclusive, in which a disfavored purchaser alleged illegal secondary line price discrimination
under section 2(a) of the Robinson-Patman Act. The average number of cases is 9 cases per year.
Table 1 presents the number of cases each year. A distribution of the cases by districts is given in
Table 2.
Table 1. Number of cases with a secondary line price discrimination claim under the Robinson-Patman Act,
by year
Number of Cases (N = 100) Year
01 1991
7 1991
8 1992
9 1993
01 1994
00 1995
5 1996
01 1997
9 1998
9 1999
01 2111
Table 2. Distribution of the cases by federal court districts
Number of Cases (N = 100) District
1 S.D.ALA
14 S.D.NY
7 N.D.ILL
1 M.D.FI
1 E.D.TEX
10 E.D.PA
1 W.D.TENN
1 D.KAN
1 N.D.NY
1 N.D.CAL
2 S.D.TEX
5 D.P.R
2 S.D.OHIO
1 E.D.N.C
2 N.D.J
Prescott, Efficiency of the Natural Rate, 86 J. POL. ECON. 1129 (1975); Benjamin Eden, Marginal Cost Pricing When Spot
Markets and Complete, 98 J. POL. ECON. 1293 (1993). 21
For a summary of the theoretical criticism, see: Roman Inderst & Greg Shaffer , Market Power, Price Discrimination, and
Allocative Efficiency in Intermediate-Goods Markets 40 RAND J. ECON. 658, 672 (2009); Richard A. Posner, THE
ROBINSON-PATMAN ACT: FEDERAL REGULATION OF PRICE DIFFERENCES (1976); Michael L. Katz, The Welfare Effects of
Third-Degree Price Discrimination in Intermediate-Goods Markets, 77 AM. ECON. REV. 154 (1987); Daniel P. O'Brien &
Greg Shaffer, The Welfare Effects of Forbidding Discriminatory Discounts: A Secondary-Line Analysis of Robinson-
Patman, 10 J.L. ECON. & ORG. 296, 318 (1994). Final conclusions and a call for a repeal of the act based on theoretical and
anecdotal empirical evidence see AMC, FINAL REPORT, supra note 5, at 311-326. According to Levine, the "political
pressure generated by resentment of price discrimination is usually expressed as calls for measures that eliminate the market
power assumed to underlie it". Michael E. Levine, Price Discrimination without Market Power, YALE J. REG. 1 (2002)
11
1 M.D.FLA
2 N.D.TEX
1 D.UTAH
2 W.D.TEX
1 E.D.ARK
1 W.D.PA
2 E.D.MICH
1 W.D.VA
1 E.D.MO
2 N.D.GA
2 S.D.GA
3 C.D.CAL
2 M.D.PA
2 D.CONN
1 D.COLO
4 E.D.LA
2 S.D.IND
1 D.OR
1 S.D.MISS
1 W.D.LA
3 W.D.MICH
1 D.MD
1 D.R.I
3 E.D.N.Y
1 D.ME
1 W.D.VIR
1 W.D.WASH
1 D.N.H
2 W.D.KY
1 S.D.FL
1 M.D.N.C
1 D.MASS
In nine cases, the complaints were filed as a class action on behalf of a group of purchasers or
as a complaint filed by a united group of plaintiffs (but not as a class action). The size of the
plaintiff body ranged from a group of six purchasers up to hundreds grouped under one
organization. The main group complaints were filed by bookstore and drugstore organizations
against publishers of books, manufacturers of drugs, and wholesalers and discount stores of these
products (as being the favored purchaser). The other 91 complaints were filed by a small number
of plaintiffs.22 Table 3 shows that 85 cases, the great majority, were initiated by the disfavored purchaser.
Only in 15 cases did the disfavored purchaser allege illegal price discrimination as a counterclaim
in a suit brought by the supplier. This means that most of the purchasers were willing to take the
risk of filing a complaint against the supplier, and to face the possibility of paying legal fees and
legal costs to the defendant if they lost in trial.
Table 3. Distribution of cases by the initiator of the complaint
Disfavored Purchaser Supplier Year
10 0 1991
7 1 1991
22
According to the interpretation of the Robinson-Patman Act by circuit courts, it has become difficult (but not impossible)
to file class actions claiming for a breach of the secondary line prohibition, since every purchaser must show its individual
competitive injury caused due to the discrimination.
11
7 1 1992
8 1 1993
12 0 1994
8 3 1995
4 1 1996
8 2 1997
8 1 1998
4 5 1999
9 1 2111
85 15 Total
Note: In cases the supplier initiated the complaint, the secondary line complaint was filed by the disfavored
purchaser as a counterclaim
B. Contractual relationships and additional allegations in the complaints
1. Empirical results
In 84 cases there was evidence as to the existence of a written contract between the suppliers and
the purchasers. Sixty of the contracts (71 percent) were terminated before the complaint was filed,
of which 49 (82 percent of the terminated contracts) were terminated by the supplier, and five
contracts ended after the purchaser closed its business. Only six contracts (12 percent) ended at the
initiative of the disfavored purchaser. Table 4 shows the results divided by years. Table 4. Distribution of cases by the contractual relationships and the way they ended
Percentage of
Terminated Cases by
the supplier of the
Written Contracts
Number of Cases the
Written Contract
Terminated by the
Supplier
Number of Written
Contractual
Relationships
Year
62.5 5 8 1991
50 2 4 1991
57.1 4 7 1992
66.6 6 9 1993
55.5 5 9 1994
66.6 6 9 1995
80 4 5 1996
50 5 11 1997
28.5 2 7 1998
85.7 6 7 1999
50 4 8 2111
58.3 49 88 Total
As Table 5 shows, of all the cases, only 14 were solely secondary line price discrimination cases. Thirteen cases included additional antitrust complaints (mostly violations of sections 1 and
2 of the Sherman Act). Thirty-one cases included non-antitrust claims in addition to the secondary
line complaint (without any additional antitrust complaint), and 42 cases included allegations of
non-antitrust and antitrust violations in each case, in addition to the secondary line allegation.
Table 5. Distribution of cases based on the additional allegations in the complaint
Additional
Antitrust
Allegations and
Non-Antitrust
Allegations
Additional Non-
Antitrust
Allegations
without
Antitrust
Additional
Antitrust
Allegations
without
Non-Antitrust
Only Illegal
Secondary Line
Discrimination
Allegations
Year
12
Allegations Allegations
6 3 0 1 1991
3 2 1 1 1991
3 3 1 1 1992
7 2 0 1 1993
3 5 2 2 1994
2 4 1 3 1995
2 2 0 1 1996
5 2 1 3 1997
4 3 2 1 1998
4 1 4 1 1999
3 4 1 2 2111
42 31 13 08 Total
Table 6 shows the number of illegal practices alleged in each complaint. The largest group
includes 63 cases with four and above allegations of illegal practices. Fifteen cases include three
complaints in each case. The rest include up to two complaints. In most of the cases, then, the allegation of price discrimination wasn't the sole complaint made by the plaintiff purchaser against
the supplier. The average complaints per case were more than 3.47.
Table 6. Number of complaints in each case
No
Information
Four and
More
Complaints
Three
Complaints
Two
Complaints
One Complaint Year
0 7 2 0 1 1991
1 3 1 1 1 1991
0 7 0 1 0 1992
0 8 1 0 0 1993
0 8 2 2 0 1994
3 4 3 0 1 1995
0 2 2 1 0 1996
1 7 0 1 1 1997
2 6 1 0 0 1998
1 5 1 2 0 1999
0 6 2 1 1 2111
8 63 (68.4%) 15 (16.3%) 9 (9.7%) 5 (5.4%) Total
Tables 7a-7b show the nature of the additional antitrust and non-antitrust allegations in the
complaints, in addition to the price discrimination complaint. In 41 cases, the plaintiffs alleged
illegal dealer termination. Forty-eight cases included a claim for breach of contract by the supplier.
Twenty-four cases included a claim for fraud by the supplier. Additional allegations were unfair trade, damages and unjust enrichment (25 cases), and interference with trade or business (32
cases).23
Table 7a. Illegal antitrust practices alleged in complaints
Monopoly or
Monopolization
Restraint
of Trade
Conspiracy Merger
and
Joint
Venture
Tying or
Excusive
Dealing
Refusal
to Deal
Vertical
Price
Fixing
Horizontal
Price
Fixing
Year
2 4 2 0 2 1 2 2 1991
2 3 1 2 1 2 0 0 1991
2 2 5 0 1 3 0 0 1992
23
The total of the allegations is more than 100 because individual cases can have more than one alleged illegal practice.
13
5 3 5 1 4 3 3 2 1993
2 2 2 0 1 0 1 1 1994
3 1 3 0 0 2 1 0 1995
1 1 0 0 1 1 1 0 1996
1 0 0 0 1 0 3 0 1997
3 3 0 0 2 1 0 0 1998
4 1 2 0 2 1 0 1 1999
3 3 2 0 2 3 1 0 2111
28 (21.8) 23 (17.9) 22 (17.1) 3 (2.3) 17 (13.2) 17 (13.2) 12 (9.3) 6 (4.6%) Total
Table 7b. Illegal non-antitrust practices alleged in complaints
No
Information
Unfair Trade
or Unjust
Enrichment
Fraud Breach of
Contract
Interference
with Trade
or Business
Dealer Termination Year
0 1 1 3 3 3 1991
0 3 1 2 0 3 1991
0 3 3 4 5 3 1992
0 4 4 9 3 7 1993
2 4 4 6 4 5 1994
0 4 3 5 4 3 1995
0 4 0 3 2 2 1996
0 0 1 5 3 4 1997
1 2 2 5 2 2 1998
2 0 3 1 4 5 1999
0 0 2 5 2 4 2111
5 (2.8) 25 (14.2) 24 (13.7) 48 (27.4) 32 (18.2) 41 (23.4%) Total
In 13 cases, court decisions held that the disfavored purchaser failed to pay its monetary debt
to the supplier. In another case, the court ruled that the purchaser violated the intellectual property
rights of the supplier. In an additional 14 cases, the supplier claimed for additional illegal conducts
by the purchaser. Those cases, divided by the nature of the allegations, are presented in Table 8.
Table 8. Supplier claims of illegal conduct by the disfavored purchaser.
Of Those, Final Ruling by the
Court In Favor of the Supplier
Number of Cases with Information Nature of Illegal Claim
1 3 Breach of Intellectual Property Rights
0 2 Breach of Contract
13 21 Unpaid Debt
0 2 Other Allegations
14 28 Total
Note: The data in the table do not include separate complaints filed by the supplier against plaintiff purchaser.
2. The findings indicate competitive failure
The fact that the great majority of complaints were initiated by the discriminated purchaser
matches the results showing that those complaints included additional contractual allegations (73
percent of the cases) and that the great majority of contractual relationships ended before the
complaint was filed. In those cases, the disfavored purchaser had contractual disagreements with
the supplier, which led the purchaser to file the complaint, asking for compensation and recovery.
Termination of the agreement by the supplier is a way to signal to the disfavored purchaser
that it can negotiate with other competing suppliers for a new distribution contract. In such a case,
the supplier is willing to lose the purchaser in the intra-brand competition, and to enable its
competitors to contact an experienced, well trained purchaser, which knows the secrets of the former supplier, its weaknesses, the most efficient way to sell the products to the consumers, and
has a well trained working staff and equipment.
14
Therefore, the complaint filed in court claiming damages might indicate that the purchaser
was unable to use its distribution skills to gain a competitive advantage over its rivals, or any other
skills that might have encouraged the supplier to keep on doing business with the purchaser. By
contrast, the law encourages those purchasers to free-ride over the skills and investments of other
favored purchasers, and to claim in court that there cannot be a price difference between them,
even if such discrimination does not cause any harm to consumers.24 In light of those results, one must therefore ask why the law should encourage a purchaser that has not gained any advantages
worth paying for or keeping.
If the contract termination clause allows the supplier to terminate the purchaser's contract in
some cases, and it chooses to do so legally, but the purchaser wishes to prevent it, the purchaser
has the ability to threaten the supplier with an expensive lawsuit of price discrimination that has
nothing to do with the contract's terms. Since all antitrust litigations are very expensive, and
complaints of a breach of the Robinson-Patman Act must be filed in federal court, this can be a
credible threat and the supplier may prefer to settle with the plaintiff purchaser, even if it makes no
economic sense. The costs of the settlement or alternatively the costs of defending itself in court
will cause an increase in the price of the product, and consumers may have to pay more for the
same products because an unsuccessful purchaser used its legal right to sue the supplier for
secondary line discrimination. Since the research shows that there are many cases in which the supplier sought to terminate
the purchaser's contractual relationship, this may indicate that the supplier did not gain enough
from the discrimination between its purchasers, even if it did have market power.
Moreover, by deciding to terminate the purchaser's contract, the supplier was in effect
declaring that the outcomes of the termination are more efficient and profitable than the
discrimination, even if it exposes itself to a complaint. If the supplier had gained significant profit
from the discrimination between its purchasers, it could have easily continued to sell its products
to both purchasers in a discriminatory manner, gaining more profits as it used to do.
The treble damages award for successful plaintiffs in antitrust litigation increases the
purchaser's motivation to file a complaint for illegal secondary line price discrimination, in
addition to allegations of non-antitrust violations for which no such increased remedy is awarded, and in cases in which the purchaser doesn't have any other allegations.25 Once the parties terminate
their contractual relationship, the purchaser has more to gain by alleging price discrimination and
using the threat of treble damage in order to increase its probabilities of success or settlement.
Since the supplier knows that termination can dramatically increase the potential to be sued for
discriminatory practices, the fact that it chose to do so proves that it didn't gain from any
discriminatory behavior.
By contrast, assuming that the purchaser and supplier had a substantial, long-term contractual
relationship (as will be shown later on), and since the supplier wishes to maintain high-quality,
efficient purchasers selling its products to consumers and third parties, it is not surprising that
there are only few cases in which the lawsuit was filed for illegal price discrimination only, with
no other allegation. Any litigation between a purchaser and a supplier significantly damages the
fragile relationship between the parties, as the complaint may (directly or indirectly) cause the parties to end the contract.
24
The problem is known in vertical relationships as the "downstream moral hazard and the free ride" problem. It occurs
when a purchaser cannot fully enjoy its selling efforts and investment in promoting the suppliers' products, while other
purchasers rely on those investments. The use of price discrimination by supplier can increase competition among
suppliers, since competitive distribution system, and reduce of free ride in such a system, can help the manufacturer to
compete more effectively against other manufacturers. See also Herbert Hovenkamp, The Robinson-Patman Act and
Competition: Unfinished Business, 68 ANTITRUST L.J. 125, 126 (2000); and AMC – FINAL REPORT, supra note 5, at 319.
For the use of vertical restraints to decrease the free ride effect see SULLIVAN E. THOMAS, HARRISON JEFFREY L.,
UNDERSTANDING ANTITRUST AND ITS ECONOMIC IMPLICATIONS, 219 (3ed, 2000); Howard P. Marvel & Stephen
McCafferty, Resale Price Maintenance and Quality Certification, 15 RAND J. ECON 346 (1984); Preston McAfee & Marius
Schwartz, Opportunism in Multilateral Vertical Contracting: Nondiscrimination, Exclusivity, and Uniformity, 84 AM.
ECON. REV. 210, 212 (1994). Yossi Spigel & Yaron Yehezkel, Price and Non-Price Restraints When Retailers are
Vertically Differentiated, INT. J. INDUS. ORG. 21 (2003). 25
Section 4 of the Clayton Act states that "any person who shall be injured in his business or property by reason of
anything forbidden in the antitrust laws may sue therefore in any district court of the United States . . . [and] shall recover
threefold the damages by him sustained, and the cost of suit, including a reasonable attorney's fee," 15 U.S.C. § 15; for
treble damages in price discrimination cases, see Truett, 541 U.S. at 559.
15
Therefore, as long as the parties have a good contractual relationship they will hesitate to lose
their initial investment: that of the supplier in teaching and training a purchaser to successfully
distribute the products and provide the other services required, and that of the purchaser in
adapting its business to the needs of the supplier. Suppliers will therefore settle with purchasers
out of court, since they have the motivation to keep good contractual relationships with efficient
and experienced purchasers. Therefore, the research outcomes regarding the contractual relationships and the termination
of the agreement by the supplier in most cases may indicate a lack of any discrimination which
harms consumers or competition, or alternatively may indicate that the purchaser wasn't efficient
enough to be worth keeping.
A supplier's ability to discriminate between purchasers and to terminate the distribution
contract with an opportunistic purchaser can increase competition in the distribution system and
help solve the moral hazard and free ride problem that exist in intra-brand competition. The ability
of a free-rider and failing purchaser to file a claim for illegal price discrimination and ask for
beneficial conditions, causing the supplier and the favored purchaser to fear of such a lawsuit,
cannot be justified by law and has nothing to do with consumers' welfare or even with competition
between purchasers.
C. Complaint against favored purchaser
Thirty-three cases included secondary line complaints against the favored purchaser under section
2(f) of the Robinson-Patman Act. Those data are shown in Table 9.26
Table 9. Secondary line complaints against the favored purchaser under section 2(f) of the Robinson-Patman
Act
Number of Cases Including Favored Purchaser Year
5 1991
1 1991
0 1992
8 1993
8 1994
1 + additional separate suit 1995
1 + additional separate suit 1996
0 1997
3 1998
5 1999
8 2111
33 + 2 additional separate suits Total
Disfavored purchasers may be expected to file a complaint against the favored purchaser in
many more cases than shown in the research. According to section 2(f) of the Robinson-Patman
Act and section 4 of the Clayton Act, for any illegal discrimination which was harmful to the
disfavored purchaser, it can receive a treble damages award from the favored purchasers, unless
the latter did not know they were getting favorable prices. If the disfavored purchaser ended its contractual relationship with the supplier, it should not hesitate to claim for damages from its
rivals as well as the supplier, especially if it has already decided to file the complaint against the
supplier and pay for legal counsel and the costs of filing the claim. If the purchaser cannot file a
complaint because the favored purchaser knew nothing about the favorable treatment it received, it
26
Section 2(f) provides "that it shall be unlawful for any person engaged in commerce, in the course of such commerce,
knowingly to induce or receive a discrimination in price which is prohibited by this section." 15 U.S.C. § 13(f). It was
therefore difficult, in some cases, to trace the identity of the favored purchaser and collect information as to its business
relationship with the supplier, its advantages over the disfavored purchaser, and its size. However, since the allegation of
secondary line discrimination requires a comparison between the disfavored and favored purchasers, there was more
information in the files than in other contract, damage and antitrust cases in which the dispute had nothing to do with
competing third parties, which are not the end consumers
16
can be said that the advantage the favored purchaser gained was not significant in such a way as to
decrease the competition between the purchasers or the competition over the consumers.
Furthermore, a disfavored purchaser knows that if it files a complaint against the favored
purchaser, the complaint and evidence supporting it will have to include the sales efforts made by
both parties. Citing only the supplier in the complaint will enable the plaintiff purchaser to avoid
exposing its sales efforts and having them compared to those of other purchasers. Since the favored purchaser wasn't cited in most of the cases, although there is considerable logic in doing
so, it may be assumed that the disfavored purchaser has more to lose by filing such a complaint
and exposing competitive evidence as to the sales efforts of the purchasers, perhaps revealing an
opportunistic behavior which led to the preferential treatment the favored purchaser received.
D. Size and seniority of the purchasers – how they affect price discrimination
1. Results
Fifty-three cases included information regarding the size of the favored purchaser compared to the
size of the plaintiff purchaser. In 43 (81 percent of these cases), the favored purchaser was significantly larger than the purchaser complaining of discrimination. In six cases (11 percent) the
discriminated purchaser was larger. In four additional cases the purchasers were of relatively the
same size. The results are presented in Table 10.
Table 10. Size of the favored purchaser compared to the size of the plaintiff purchaser
No Information Favored
Purchaser
Larger
Favored
Purchaser
Smaller
Similar Size Year
6 2 1 1 1990
2 5 0 0 1991
3 4 0 1 1992
2 4 3 0 1993
4 7 0 1 1994
5 6 0 0 1995
2 2 1 0 1996
5 4 0 1 1997
7 2 0 0 1998
6 2 1 0 1999
5 5 0 0 2000
47 43 (81.1%) 6 (11.3%) 4 (7.5%) Total
The research found 52 cases with information as to the seniority of the plaintiff purchaser as a
purchaser of the supplier's products compared to that of the favored purchaser. In 34 (65 percent of
these cases), the plaintiff purchaser had seniority over the favored purchaser. In seven cases the
favored purchaser had seniority over the plaintiff seller. In 11 cases they had distributed the
supplier's products for relatively the same period of time. In 72 cases there was information as to the year the plaintiff purchaser started distributing the
supplier's products. In 29 cases (40 percent of these cases) the purchaser's experience in
distributing the supplier's products exceeded 10 years. In 18 cases (25 percent) it ranged from five
to ten years, in ten cases (14 percent) from three to five years, and in eight cases (11 percent) from
one to three years. The average distribution time accedes 6.73 years. In seven cases the distribution
experience was less than one year. Tables 11-12 show the finding divided by years.
Table 11. Seniority of the favored purchaser compared to the plaintiff purchaser
No Information Favored
Purchaser has
Seniority
Disfavored
Purchaser has
Seniority
Similar Seniority
6 0 3 1 1990
5 0 2 0 1991
4 0 2 2 1992
17
3 2 4 0 1993
6 0 4 2 1994
7 1 3 0 1995
3 0 2 0 1996
4 0 5 2 1997
3 0 2 3 1998
4 2 3 0 1999
3 2 4 1 2000
48 7 (13.4%) 34 (65.3%) 11 (21.1%) Total
Table 12. Number of years the disfavored purchaser sold the supplier's products
No
Information
More than
10 years
5-10 years 3-5 years 1-3 years Up to 1
Year
Year
5 5 0 0 0 0 1990
3 1 1 2 0 0 1991
3 0 0 3 1 1 1992
2 2 3 0 2 0 1993
4 6 1 0 1 0 1994
4 3 2 0 1 1 1995
1 1 3 0 0 0 1996
0 2 5 2 1 1 1997
1 3 0 3 0 1 1998
3 2 1 0 2 1 1999
2 4 2 0 0 2 2000
28 29 (40.2%) 18 (25%) 10 (13.8%) 8 (11.1%) 7 (9.7%) Total
As shown in Table 13, in the great majority of 89 cases, the discrimination allegedly extended
beyond a short, one time interaction, and only eight cases claimed for a one-time infraction or a short period of time in which the discrimination took place. In another three cases no such
information was available.
Table 13. Character of the discrimination
No Information Long Lasting
Discrimination
One Time or Short
Period of Time
Year
1 8 2 1991
0 7 1 1991
0 5 2 1992
0 9 1 1993
0 11 1 1994
0 10 1 1995
0 5 1 1996
0 9 1 1997
1 6 2 1998
0 9 1 1999
0 10 1 2111
3 89 (91.8%) 8 (8.2%) Total
2. How the results affect competition
The results match the economic thinking that suppliers tend to prefer large purchasers. It can also
be extrapolated that those purchasers use their size and the negotiating power they have over
suppliers to obtain better prices for the products they buy. Small purchasers do not have enough
negotiating power over suppliers, and consequently are unable to extract better terms from them.
18
These were the main concerns of the legislators of the Robinson-Patman Act. However, it
need be kept in mind that a purchaser's ability to obtain better prices from a supplier, especially
from a monopoly supplier, can be helpful to consumers: an oligopoly supplier or member suppliers
in a cartel agreement tend to use secret rebates and discounts in order to covertly breach the
coordinated behavior. A supplier will prefer to use one or a few large purchasers rather than many
small ones, since keeping the lower prices secret and hiding the discount from other members of the cartel is easier with a few big purchasers than with many small ones.
As the research shows, the great majority of plaintiffs had distributed the supplier's products
for many years. It may therefore be assumed that the supplier and purchaser knew each other well
enough to estimate each other's efficiency and advantages and the purchaser's ability to sell the
product to end consumers. The research indicates that although the plaintiffs had a substantial
amount of time to establish advantages in promoting and selling the supplier's products to
consumers, and knew the supplier's preferences, they were nevertheless discriminated against by
the supplier, or at least believed they were. 27
The empirical results, besides the nature of the lawsuits in general and the fact that most of the
complaints were initiated by the purchaser, indicate that purchasers complained about
discriminatory prices in most cases after the long-term relationships ended or were about to end
due to other circumstances, mostly disagreements over contracts or damages. The discrimination claim arose from other disputes, or at least was alleged in court after many years of contractual
relationship during which no such claim was made.
Section 4B of the Clayton Act28 provides a four-year statute of limitations for private antitrust
actions, including a Robinson-Patman action. The limitation period begins when the cause of
action occurs – ordinarily, when the plaintiff suffers injury resulting from an antitrust violation.29
Since there is a four year limitation to filing secondary line discrimination complaint, the long-
term relationships of over five years (in about 65 percent of the cases with relevant information)
may be an indication, first, that the purchasers may have preferred not to sue even though they
suffered from discrimination over the years, and filed their complaints only after the relationships
ended, leading to other contractual and damages claims. That may be the explanation, especially if
the plaintiff invested at the beginning of the contractual relationship in promoting the product, and in facilities and training to adjust to the special needs of the product and supplier.
A purchaser would naturally wish to keep the contract with the supplier and not start a new
contract with a competing supplier that would demand investment in training, special equipment
and other adjustments to the special needs of the competing product. In that case, the problem of
discrimination is actually a contractual problem, and purchasers should better protect themselves
by means of termination clauses and fine clauses.
If purchasers cannot protect themselves by means of contractual clauses, the problem of
discrimination is a signal of market power and should be dealt with using the prohibition of abuse
of dominant position under the Sherman Act30 and section 102(a) of the TFEU (unfair conditions)
and not by preventing discrimination, since the problem begins with the uneven positions of
contractual parties rather than discrimination. As such, the problem of uneven parties and
dominant supplier has nothing to do with secondary line price discrimination. Second, old purchasers may have been willing to compromise when a supplier favored new
purchasers that needed to invest in new equipment, training and facilities, for which reason the
supplier wished to help them financially and reduce the risks and costs (lower the entry barriers) of
the new purchasers.
In that case, the law should encourage discrimination, since special prices to new purchasers
can increase competition in intra-brand markets between purchasers. If antitrust laws are intended
to increase downstream competition and consumers' welfare, they should be designed to promote
27
See Inderst & Shaffer, supra note 21, at 659. In the article the authors explain how the secondary line prohibition can
cause the increase in prices for consumers. The profits will shift from the efficient reseller to the inefficient reseller. 28
CLAYTON ACT, U.S.C. § 15b (1914). 29
ABA SECTION OF ANTITRUST LAW, ANTITRUST LAW DEVELOPMENT, 858 (6th ed. 2007). 30
SHERMAN ACT, 15 U.S.C. §§ 1-7 (1890). The Sherman Act already provides a remedy against the existence of monopoly
power. Section 1 of the Sherman Act protects against unlawful agreements (including price discrimination) based on
monopoly power. Section 2 outlaws the unlawful acquisition or maintenance of monopoly power. See AMC, FINAL
REPORT, supra note 5, at 323-324
19
new players entering the market and willing to invest in the promotion and distribution of
products, and encourage special action taken by suppliers that can increase competition and reduce
entry barriers.
To the contrary, the price discrimination prohibition bans the granting of favorable terms to
new purchasers and therefore discourages firms from entering the intra-brand market. As the
research indicates, banning discriminatory pricing for newer purchaser decreases intra-brand competition, protects old purchasers that are afraid of competition, and encourages inefficient
purchasers that are unable to meet the needs of consumers.
One of the main concerns regarding the abuse of monopoly power is that a monopoly supplier
will try to raise the entry barriers of its rivals and potential rivals by using its market power, and
therefore antitrust laws restrict the ability of a monopoly supplier to abuse its power by using
exclusive contracts. Exclusive agreements between a monopoly and its purchasers would prevent
trained and experienced purchasers from contacting the supplier's rivals and block distribution
channels. The results of the research indicate that the secondary line prohibition discourages
monopoly suppliers from allowing experienced purchasers to contract with other suppliers. If a
supplier ends its contractual relationship with a well trained purchaser and discriminates in such a
way that the purchaser chooses to sue the supplier, the plaintiff purchaser is also likely to seek an
alternative by distributing competing products. That purchaser will have gained advantages and knowledge of the market, the consumers' preferences, and the weaknesses of the monopoly
product, and will easily be able to sell the competing product.
Also, since the purchaser knows the market well, it can easily become a rival to the supplier.
For example, a disfavored wholesaler can promote a private label which competes with the
products of the supplier-manufacturer, since it knows the market, the special needs of the
consumers, and how to distribute the competing product.31 Discrimination encourages it to become
competitor, or alternatively to contact competing suppliers and promote their products.
The prohibition of price discrimination discourages monopoly suppliers from discriminating
among their purchasers, discourages experienced purchasers from contacting new suppliers, and
helps to protect monopoly suppliers.
However, in almost 20 percent of the cases the favored purchaser was not bigger than the plaintiff, and in 11 percent of them the purchaser claiming discrimination was larger than the
favored purchaser, which shows that small retailers and purchasers may well gain an advantage
giving them enough power to negotiate their prices and contractual conditions with suppliers. The
fact of the matter is, suppliers were willing to jeopardize relationships with large purchasers and
give smaller ones better prices. Furthermore, the fact that a supplier did not settle with a large
purchaser before the complaint was filed shows that the smaller purchaser had such an advantage
over the larger one that the supplier was willing to come to trial and present their respective
advantages and disadvantages.32
E. Products in secondary line cases Table 14 shows the variety of products sold to the plaintiffs at allegedly discriminatory prices.
Most of the products can be broken down into a few primary markets: communication – nine
cases; gasoline stations and fuel – 11 cases; vehicles, spare parts, and other modes of
transportation – eight cases; and photocopying machines and printers – eight cases.
According to the list in the table, in more than 75 percent of the cases, the products were not
of a kind commonly sold in large department stores or chain operations. The complaints, then,
31
In Stelwagon Mfg. Co. v. Tarmac Roofing Sys., 63 F.3d 1267 (3d Cir. 1995) the supplier sold its' products to the favored
purchaser as a private label product, in a price which decreases in 10-25 present of the price old to the disfavored purchaser. 32
"The Robinson-Patman Act signals no large departure from that main concern. Even if the Act's text could be construed
in the manner urged by Reeder and embraced by the Court of Appeals, we would resist interpretation geared more to the
protection of existing competitors than to the stimulation of competition. In the case before us, there is no evidence that any
favored purchaser possesses market power, the allegedly favored purchasers are dealers with little resemblance to large
independent department stores or chain operations, and the supplier's selective price discounting fosters competition among
suppliers of different brands." Volvo, 546 U.S. at 878-880 (2006)
21
were made against larger purchasers that bore little resemblance to those "bad" chain-stores the
legislator wished to restrict so it could protect "mom and pop" stores.33
In light of the nature of the products and the qualities of the purchaser and seller, it could be
said that in 60 cases the purchasers had the ability to significantly influence consumer satisfaction
and consumer preferences. The supplier would have wanted to encourage efficient purchasers and
prevent free-riding by other purchasers. By using price discrimination, a supplier could easily help those purchasers that tend to invest time and money in marketing and services for the product,
when those efforts are directed towards selling the supplier's products. By contrast, a supplier
could discriminate against those purchasers that tend to free-ride on the efforts of others,
especially as to products that require special service. 34
The research shows that the price discrimination prohibition makes it difficult for a supplier to
promote such efficiency, especially as to products that require special investments in marketing
and services, and therefore it must apply other vertical restraints upon the purchasers' trading
practices. The price discrimination prohibition and the treble damages remedy thereby decrease a
supplier's ability to prevent free-riding.
Moreover, a supplier's ability to discriminate among its purchasers solves the free-ride
problem by means of a competitive method, without using anticompetitive agreements and
restraints such as exclusivity and resale price maintenance (RPM).35 If discrimination could be practiced, suppliers would reduce the use of other methods that interfere with purchasers' business
decisions, since it would allow purchasers to choose whether to invest in marketing the product
and receive the discount, or not to invest money and time and therefore not get the same discount.
By contrast, exclusive agreements and RPM clauses do not enable the purchaser to make such a
choice.
The communication, gasoline, photocopying and transportation vehicle markets all have dual
distribution systems, meaning the supplier maintains a distribution system of its own as well as a
distribution system consisting of many purchasers. Purchasers therefore compete sometimes with
the supplier.
Communication (especially hardware such as cellular phones), photocopying and vehicle
products all carry an after-sale warranty. Additional products with after-market warranty are electronic devices and tools. Table 14 shows that many of these products tend to be the subject of
price discrimination cases.
Table 14. Products
Number of Cases The Products
3 Electronic Tools + Repairs
3 Cigarette
9 Communication
1 Car Repair
9 Photocopy, Computers, Scanners
0 Safety Belts
1 Pipes
8 Books
0 Lawn Mower
0 Garage Doors
5 Pet Food
00 Petroleum Stations
0 Beer
33
Volvo, 546 U.S. at 870: "Augmenting that provision in 1936 with the Robinson-Patman Act, Congress sought to target the
perceived harm to competition occasioned by powerful buyers, rather than sellers; specifically, Congress responded to the
advent of large chain stores, enterprises with the clout to obtain lower prices for goods than smaller buyers could demand.." 34
The ability to discriminate among purchasers in intermediate markets can increase competition even when the supplier
possesses market power. See Daniel P. O'Brien & Greg Shaffer, Vertical Control with Bilateral Contracts, 23 RAND J.
ECON. 299 (1992); Patrick Rey & Thibaud Verge, Bilateral Control with Vertical Contracts, 35 RAND J. ECON. 728 (2004);
Preston McAfee & Marius Schwartz, Opportunism in Multilateral Vertical Contracting: Nondiscrimination, Exclusivity,
and Uniformity: Reply, 94 AM. ECON. REV. 796, 802–803 (2004). 35
Robert H. Bork, Resale Price Maintenance and Consumer Welfare, 77 YALE L.J. 950 (1968).
21
0 Explosives
1 Electronic Databases
0 Software
8 Building Materials
0 Chemical Fabric
8 Vehicles, Motors and Spare Parts
0 Paper
0 Milk Products
0 Ice Cream
0 Pigments
0 Gift Cards
3 Electricity, Batteries
1 Medical Device
3 Cosmetic Products
1 Tires
0 Windows
0 Video Cassette
0 Shows
0 Restaurant
0 Dog Collar
0 Soft Drinks
0 Army Electronic Devices
0 Games
0 Steel
0 Motor Boats
0 Drugs
1 Food
0 Sun-Heater
1 No Information
When a customer receives a warranty over a product, she expects to receive the services she
paid for when she bought it. In such cases, if a supplier does not have the ability to encourage
purchasers to grant the best services to her, by using awards for success and penalties for failed
services, and instead is forced to grant the same price to all purchasers, regardless of the services
they provide or the quality of those services, it can only encourage failing purchasers and reduce
consumer satisfaction with the supplier's products.
Conclusion In this article I have shown that the empirical results lend support to discriminatory behavior on
the part of suppliers and their ability to discriminate among purchasers in a secondary line manner.
As the article shows, the concerns over the secondary line prohibition are well justified. The
empirical data indicate that taking such a complaint to court helps to maintain coordinated
competition between suppliers, increases the free-ride problem, keeps monopoly prices high, and
harms horizontal as well as vertical competition. Courts' decisions in the preliminary procedures
do not help to reduce the harm of the prohibition, even though the success rate of secondary line complaints is extremely low.
Therefore, managers have good reason to take many precautionary measures to avoid lawsuits,
even at the expense of raising prices, maintaining a coordinated cartel price, and reducing
competition between downstream firms.
The results indicate that the prohibition is incompatible with antitrust goals, namely to protect
consumer welfare and increase competition, and in fact it also has little to do with the goals of the
Congress in protecting "mom and pop" stores.36 Since 55 percent of the cases involving complaints
36
The Act's goal is to abolish unwarranted favoritism among all functional competitors, big or small. Its objective is to
ensure "that businessmen at the same functional level . . . start on equal competitive footing so far as price is concerned";
22
of secondary line violation also allege other antitrust violations, there must be a coherent line
between the goals of the two categories. However, the research shows that antitrust and secondary
line allegations contradict one another.37
In light of the results, one must ask whether the cost of maintaining similar prices among
retailers, wholesalers and resellers is worth the price of harming the consumer. Unfortunately, the
empirical results reveal that we pay a high price for maintaining the secondary line prohibition, and we protect free-riders and failing purchasers. We have much more to lose than to gain by
keeping the prohibition.
FTC v. Sun Oil Co., 371 U.S. 505, 520 (1963); Though the birth of the RPA was motivated by a desire to place "big"
purchasers on par with "small" ones, the Act's applicability is not limited to big buyer/small buyer cases. Boise Cascade
Corp. v. FTC, 267 U.S. App. D.C. 124 (D.C.Cir. 1988). "It 'is of general applicability and prohibits discriminations
generally.'" Falls City Indus., Inc. v. Vanco Everage, Inc., 460 U.S. 428, 436 (1983) (quoting FTC v. Sun Oil Co., 371 U.S.
505, 522 (1963)). Compare - FTC v. Morton Salt, 334 U.S. 37, 43-44 (1948): “The legislative history of the Robinson-
Patman Act makes it abundantly clear that Congress considered it to be an evil that a large buyer could secure a competitive
advantage over a small buyer solely because of the larger buyer’s quantity purchasing ability”. For the goals of the antitrust
laws, see Herbert Hovenkamp, Antitrust Policy After Chicago, 84 MICH. L. REV. 213 (1985).
37 The Chairman of the Federal Trade Commission, Deborah Platt Majoras, filed her statement before the Antitrust
Modernization Commission (21 March, 2006), concluding that "The Commission should seriously consider recommending
the repeal of the Robinson-Patman Act, the overall purpose of which stands in contrast to the recognized goals of modern
antitrust law – the protection and enhancement of consumer welfare." Available at
www.ftc.gov/speeches/majoras/060321antitrustmodernization.pdf.
23
Appendix A: List of cases, and reference to the lexis.com serial number
1990
Auto Parks, Inc. v. Stanley Works, 1990 U.S. Dist. LEXIS 9938 (E.D. Pa. July 26, 1990)
Capital Ford Truck Sales, Inc. v. Ford Motor Co., 779 F. Supp. 1345 (N.D. Ga. 1990)
Eagle Windows of Northern Illinois, Inc. v. Eagle Window & Door, Inc., 1990 U.S. Dist. LEXIS 12933
(N.D. Ill. Sept. 27, 1990)
Lubonski v. UIC, Inc., 1990 U.S. Dist. LEXIS 15221 (E.D. Pa. Nov. 8, 1990)
Mays v. Massey-Ferguson, Inc., 1990 U.S. Dist. LEXIS 10245 (S.D. Ga. Apr. 26, 1990)
Metro Video Dist. v. Vestron Video, Inc., 1990 U.S. Dist. LEXIS 18739 (D.P.R. Feb. 8, 1990)
Musick v. Burke, 913 F.2d 1390 (9th Cir. Cal. 1990)
National Music Centers, Inc. v. Kimball Int'l, Inc., 1990 U.S. Dist. LEXIS 17910 (M.D. Pa. Aug. 28,
1990)
Tolokan v. Mobil Oil Corp., 1990 U.S. Dist. LEXIS 19933 (D. Conn. June 20, 1990)
TV Communications Network, Inc. v. ESPN, Inc., 1990 U.S. Dist. LEXIS 18433 (D. Colo. Dec. 21, 1990)
1991
Adcom, Inc. v. Nokia Corp., 1991 U.S. Dist. LEXIS 8097 (E.D. La. June 7, 1991)
Hoosier Penn Oil Co. v. Ashland Oil Co., 934 F.2d 882 (7th Cir. Ind. 1991)
National Info. Servs. v. TRW Inc., 1991 U.S. Dist. LEXIS 21608 (D. Or. Dec. 17, 1991)
Oreman Sales, Inc. v. Matsushita Electric Corp., 768 F. Supp. 1174 (E.D. La. 1991)
Perkasie Indus. Corp. v. Advance Transformer, 1991 U.S. Dist. LEXIS 18709 (E.D. Pa. Dec. 23, 1991)
Retail Service Assoc. v. ConAgra Pet Products Co., 759 F. Supp. 976 (D. Conn. 1991)
Robertson's Battery Terminal, Inc. v. Pacific Cloride, Inc., 1991 U.S. Dist. LEXIS 20458 (W.D. Ky.
June 27, 1991)
1992
Ben Sheftall Distributing Co. v. Mirta de Perales, Inc., 791 F. Supp. 1575 (S.D. Ga. 1992)
Lightning luba v. Witco Corp., 802 F. Supp. 1180 (D.N.J. 1992)
Metro Communications Co. v. Ameritech Mobile Communications, Inc., 788 F. Supp. 1424 ( E.D.
Mich. 1992)
S & W Constr. & Materials Co. v. Dravo Basic Materials Co., 813 F. Supp. 1214 (S.D. Miss. 1992)
Southern Business Communications, Inc. v. Matsushita Electronic Corp., 806 F. Supp. 950 (N.D. Ga.
1992)
Tel-Phonic Services, Inc. v. TBS Int'l, Inc., 975 F.2d 1134 (5th Cir. Tex. 1992)
Videocipher v. Satellite Earth Stations SESE, Inc., 1992 U.S. Dist. LEXIS 14162 (W.D. La. July 30,
1992)
Florida v. Knapp King-Size Corp., 1992 U.S. Dist. LEXIS 21544 (W.D. Mich. Oct. 19, 1992)
1993
Al Copeland Enters., Inc. v. C.T.V. Sys., Inc., 1993 U.S. Dist. LEXIS 7373 (E.D. La. May 21, 1993)
Acquaire v. Canada Dry Bottling Co., 24 F.3d 401 (2d Cir. N.Y. 1994)
Caribe BMW v. Bayerische Motoren Werke Aktiengesellschaft, 821 F. Supp. 802 (D.P.R. 1993)
Coastal Fuels Inc. v. Caribbean Petroleum Corp., 990 F.2d 25 (1st Cir. P.R. 1993)
24
Gabriel & Assocs. v. Invisible Fence Co., 1993 U.S. Dist. LEXIS 19907 (D. Md. Nov. 9, 1993)
Khoury v. Getty Petroleum Corp., 1993 U.S. Dist. LEXIS 19641 (D.R.I. Dec. 3, 1993)
Nichols Motorcycle Supply v. Dunlop Tire Corp., 1993 U.S. Dist. LEXIS 17241 (N.D. Ill. Dec. 3, 1993)
RSI Wholesale of Grand Rapids v. Rollex Corp., 1993 U.S. Dist. LEXIS 15839 (W.D. Mich. Oct. 14,
1993)
Shaheen Hyundai Motors, Inc. v. Hyundai Motor Am., 1993 U.S. Dist. LEXIS 13909 (W.D. Mich. Sept.
17, 1993)
1994
Acadia Motors v. Ford Motor Co., 844 F. Supp. 819, 1994 U.S. Dist. LEXIS 2118 (D. Me. 1994)
Anaren Microwave v. Loral Corp., 855 F. Supp. 634, 1994 U.S. Dist. LEXIS 8018 (S.D.N.Y. 1994)
Anti-Monopoly v. Hasbro, Inc., 1994 U.S. Dist. LEXIS 6769 (S.D.N.Y. May 23, 1994)
Bob Nicholson Appliance v. Maytag Co., 883 F. Supp. 321, 1994 U.S. Dist. LEXIS 20208 (S.D. Ind.
1994)
Bristol Steel & Iron Works v. Bethlehem Steel Corp., 41 F.3d 182 (4th Cir. Va. 1994)
Bryant Corp. v. Outboard Marine Corp., 1994 U.S. Dist. LEXIS 18371 (W.D. Wash. Sept. 29, 1994)
High Tech Communications v. Panasonic Co., 1994 U.S. Dist. LEXIS 12687 (E.D. La. Sept. 2, 1994)
In re Brand Name Prescription Drugs Antitrust Litig., 1994 U.S. Dist. LEXIS 7146 (N.D. Ill. May 26,
1994)
Lago & Sons Dairy v. H.P. Hood, Inc., 1994 U.S. Dist. LEXIS 12909 (D.N.H. Sept. 6, 1994)
Luzerne & Lackawanna Supply Co. v. Peerless Indus., 855 F. Supp. 81, 1994 U.S. Dist. LEXIS 8012
(M.D. Pa. 1994)
Oki Distrib. v. Amana Refrigeration, Inc., 850 F. Supp. 637, 1994 U.S. Dist. LEXIS 5399 (S.D. Ohio
1994)
Stelwagon Mfg. Co. v. Tarmac Roofing Sys., 862 F. Supp. 1361, 1994 U.S. Dist. LEXIS 12812 (E.D. Pa.
1994)
1995
American Booksellers Ass'n v. Houghton Mifflin Co., 1995 U.S. Dist. LEXIS 2044 (S.D.N.Y. Feb. 21,
1995)
Big Rivers Elec. Corp. v. Thorpe, 1995 U.S. Dist. LEXIS 21970 (W.D. Ky. May 30, 1995)
D.S. Am. (E.) v. Chromagrafx Imaging Sys., 873 F. Supp. 786, 1995 U.S. Dist. LEXIS 859 (E.D.N.Y.
1995)
Thompson v. Nashua Corp., 907 F. Supp. 247, 1995 U.S. Dist. LEXIS 18618 (W.D. Tex. 1995)
Hewlett-Packard Co. v. Arch Assocs. Corp., 908 F. Supp. 265, 1995 U.S. Dist. LEXIS 18260 (E.D. Pa.
1995)
Kotam Elecs. v. JBL Consumer Prods., 59 F.3d 1155 (11th Cir. Fla. 1995)
Labrador, Inc. v. Iams Co., 1995 U.S. Dist. LEXIS 21149 (C.D. Cal. Sept. 18, 1995)
Liebers v. Moore Pretzel Co., 1995 U.S. Dist. LEXIS 5137 (E.D.N.Y. Mar. 10, 1995)
M/A-Com, Inc. v. C.W. Swift & Assocs., 1995 U.S. Dist. LEXIS 22321 (C.D. Cal. Sept. 27, 1995)
Sea-Roy Corp. v. Parts R Parts, 1997 U.S. Dist. LEXIS 21809 (M.D.N.C. Dec. 2, 1997)
Sousa v. BP Oil, 1995 U.S. Dist. LEXIS 20961 (D. Mass. Sept. 12, 1995)
1996
25
American Booksellers Ass'n v. Random House, 1996 U.S. Dist. LEXIS 12775 (S.D.N.Y. Aug. 12, 1996)
Cosmetech Int'l v. Der Kwei Enter. & Co., 943 F. Supp. 311, 1996 U.S. Dist. LEXIS 14998 (S.D.N.Y.
1996)
Hansel v. Shell Oil Corp., 169 F.R.D. 303, 1996 U.S. Dist. LEXIS 16983 (E.D. Pa. 1996)
Kendall Co. v. Southern Medical Supplies, 913 F. Supp. 483, 1996 U.S. Dist. LEXIS 1142 (E.D. La.
1996)
Ralph Kearney & Sons v. Emerson Elec. Co., 1996 U.S. Dist. LEXIS 12600 (E.D. Pa. Aug. 29, 1996)
1997
DYNO Nobel, Inc. v. Amotech Corp., 959 F. Supp. 109, 1997 U.S. Dist. LEXIS 4093 (D.P.R. 1997)
George Haug Co. v. Rolls Royce Motorcars, 1997 U.S. Dist. LEXIS 13650 (S.D.N.Y. Sept. 5, 1997)
Hoover Color Corp. v. Bayer Corp., 1997 U.S. Dist. LEXIS 12676 (W.D. Va. July 24, 1997)
Iams Co. v. Falduti, 974 F. Supp. 1263, 1997 U.S. Dist. LEXIS 10049 (E.D. Mo. 1997)
Juliano v. Sun Ref. & Mktg. Co., 1997 U.S. Dist. LEXIS 24140 (E.D. Pa. Feb. 28, 1997)
Metro Ford Truck Sales, Inc. v. Ford Motor Co., 1997 U.S. Dist. LEXIS 24041 (N.D. Tex. July 29,
1997)
National Ass'n of College Bookstores v. Cambridge Univ. Press, 990 F. Supp. 245, 1997 U.S. Dist.
LEXIS 18298 (S.D.N.Y. 1997)
Parker Ice Cream Co. v. Conopco, Inc., 1997 U.S. Dist. LEXIS 8570 (E.D.N.C. May 22, 1997)
Sawhney v. Mobil Oil Corp., 970 F. Supp. 366, 1997 U.S. Dist. LEXIS 9972 (D.N.J. 1997)
Walker v. Hallmark Cards, 992 F. Supp. 1335, 1997 U.S. Dist. LEXIS 21868 (M.D. Fla. 1997)
World Wide Communs. v. Rozar, 1997 U.S. Dist. LEXIS 20596 (S.D.N.Y. Dec. 29, 1997)
1998
ABC Rail Prods. Corp. v. Progress Rail Servs. Corp., 1998 U.S. Dist. LEXIS 14510 (N.D. Ill. Sept. 10,
1998)
Allcar Motor Parts Corp. v. Federal-Mogul Corp., 1998 U.S. Dist. LEXIS 15164 (S.D.N.Y. Sept. 28,
1998)
Bell v. Fur Breeders Argic. Coop., 3 F. Supp. 2d 1241, 1998 U.S. Dist. LEXIS 5507 (D. Utah 1998)
Cool Insulation, Inc. v. Owens-Corning Fiberglass Corp., 68 F. Supp. 2d 763 (W.D. Tex. 1998)
DJ Mfg. Corp. v. Tex-Shield, Inc., 998 F. Supp. 140, 1998 U.S. Dist. LEXIS 4390 (D.P.R. 1998)
Frank Sexton Enters. v. Societe De Diffusion Internationale Agro-Alimentaire, 1998 U.S. Dist. LEXIS
13594 (E.D. Pa. Aug. 28, 1998)
Hugh Chalmers Motors, Inc. v. Toyota Motor Sales U.S.A., Inc., 1998 U.S. Dist. LEXIS 22538 (E.D.
Ark. Jan. 21, 1998)
Precision Printing Co. v. Unisource Worldwide, Inc., 993 F. Supp. 338, 1998 U.S. Dist. LEXIS 1571
(W.D. Pa. 1998)
1999
Anheuser-Busch, Inc. v. G.T. Britts Distrib., Inc., 44 F. Supp. 2d 172, 1999 U.S. Dist. LEXIS 4856
(N.D.N.Y 1999)
Ansel Communs., Inc. v. Novell, Inc., 1999 U.S. Dist. LEXIS 22738 (N.D. Cal. Mar. 23, 1999)
Chawla v. Shell Oil Co., 75 F. Supp. 2d 626, 1999 U.S. Dist. LEXIS 20352 (S.D. Tex. 1999)
Credit Chequers Info. Servs. v. CBA, Inc., 1999 U.S. Dist. LEXIS 6084 (S.D.N.Y. Apr. 28, 1999)
26
KMG Kanal-Muller-Gruppe Int'l v. Inliner U.S.A., Inc., 1999 U.S. Dist. LEXIS 13895 (S.D. Tex. May
13, 1999)
Republic Tobacco, L.P. v. North Atl. Trading Co., 1999 U.S. Dist. LEXIS 6098, (N.D. Ill. Apr. 8, 1999)
R. J. Reynolds Tobacco Co. v. Premium Tobacco Stores, Inc., 1999 U.S. Dist. LEXIS 19641 (N.D. Ill.
Dec. 16, 1999)
Schwartz v. Sun Oil Co., 1999 U.S. Dist. LEXIS 22257 ( E.D. Mich. Dec. 9, 1999)
Watkins & Son Pet Supplies v. Iams Co., 107 F. Supp. 2d 883, 1999 U.S. Dist. LEXIS 21706 (S.D. Ohio
1999)
2000
Allied Sales & Serv. Co. v. Global Indus. Techs., Inc., 2000 U.S. Dist. LEXIS 7774 (S.D. Ala. May 1,
2000)
Amsterdam Tobacco Inc. v. Philip Morris Inc., 107 F. Supp. 2d 210, 2000 U.S. Dist. LEXIS 11025
(S.D.N.Y. 2000)
Cancall PCS, LLC v. Omnipoint Corp., 2000 U.S. Dist. LEXIS 2830 (S.D.N.Y. Mar. 6, 2000)
Intimate Bookshop, Inc. v. Barnes & Noble, Inc., 88 F. Supp. 2d 133, 2000 U.S. Dist. LEXIS 1429
(S.D.N.Y. 2000)
LCA, Inc. v. Sharp Elecs. Corp. , 2000 U.S. Dist. LEXIS 12470 (N.D. Ill. Aug. 16, 2000
Moecker v. Honeywell Int'l, Inc., 2000 U.S. Dist. LEXIS 21192 (M.D. Fla. Sept. 19, 2000)
O'Dell v. GMC, 122 F. Supp. 2d 721, 2000 U.S. Dist. LEXIS 19640 (E.D. Tex. 2000)
Sheet Metal Duct, Inc. v. Lindab, Inc., 2000 U.S. Dist. LEXIS 9928 (E.D. Pa. July 18, 2000)
Town & Country Equip., Inc. v. Deere & Co., 133 F. Supp. 2d 665, 2000 U.S. Dist. LEXIS 20224 (W.D.
Tenn. 2000)
Via Fone, Inc. v. W. Wireless Corp., 106 F. Supp. 2d 1147, 2000 U.S. Dist. LEXIS 10895 (D. Kan. 2000)