www.pingfans.com
@caturpwsocial network
and online community consultanta personal branding practitioner
Be Clear.. Be Honest.. Be Visible…An on line personal branding strategyAn on-line personal branding strategy through social media
What we going to learn today?What we going to learn today?
How to create a STRONG personal brand
On line Digital Assets to branding your self
G b j b i f f i l di tiGrab jobs info from social media conversation
Monitoring Your Personal Branding Performa
Personal branding lesson from Madonna
A Bit of ME
Personal Branding Practitioner
A Social Media Enthusiasm
Owner of Pingfans, Social Network and Online Community ConsultantConsultant
Founder, FreSh (freedom of sharing)
A happy Husband and fatherppy
A Bit about “Social Media”A Bit about Social Media
Social Media Revolution
http://www.youtube.com/watch?v=xO6hLgs3Wyg
Using Social Media for Employment
http://wwwyoutube com/watch?v=7wi‐kndiAtchttp://www.youtube.com/watch?v 7wi kndiAtc
Social media is any tool or service that uses the Internet toservice that uses the Internet to facilitate conversations.- Brian solis on book “Engage”
A Bit about “Branding”
What did you see here?What did you see here?
KalengRp. 500,-
Buah ApelRp. 10.000,-
Sepatu putihRp. 50.000,-
What did you see now?What did you see now?
Coca-colaRp. 6000,-
Apple ComputerRp 10juta
NIKE Air Jordan
Rp 1jutaRp. 10juta Rp. 1juta
Brand is…
the identity of a specific product, service,specific product, service, or business
Branding is…Branding is…
About to differentiate yourAbout to differentiate your product, service or business to get noticed by your target marketmarket
to get noticed on what?
Your great values of product, g pservices or business
Great value offering from brandGreat value offering from brand
Coca-colaGreat taste,
Bring happiness
Apple ComputerGreat value of
quality
NIKE Air Jordan
Great qualityBring happiness quality, performance and
lifestyle
Great quality, comfort ability, good durability
But it’s often the target market perceptions are different from brand perception on their valuesbrand perception on their values
People perceptions of BrandPeople perceptions of Brand
Coca-colaTo take care the
Thi t
Apple ComputerC l St l
NIKE Air Jordan
Thirst Cool Style I love Jordan
one people to another have theirone people to another have their own perceptions to the brand
A BRAND is..
A collections of PERCEPTIONSin the MIND of CONSUMERS
Branding is…
http://www.youtube.com/watch?v=AwzNXYoitLo
Branding is… gJust like life
If people perceptions is equal to yours,equal to yours, then surely you j st need tojust need to smile and enjoy j ylife
WE (YOU and ME)WE (YOU and ME) are ALL
BRANDBRAND
W ll hWe all have a “Personal Brand”
P l B d iPersonal Brand is…
the identity of YOU as a specific product servicespecific product, service, or business
Personal Branding isPersonal Branding is…
b t t diff ti tabout to differentiate you as product, service or business p ,to get noticed by your target marketmarket
Strong Personal Brand Can Help YOU stand Out from the CROWD
Strong Personal Brand Can impress Employers
Strong Personal Brand Can make your Dream Jobs come true!
How to Create aHow to Create a STRONG Personal Brand ?
A strong personal brand is aA strong personal brand is a mix of reputation, trust, attention, and execution.
~ Chris Brogang
Be Clear.. On communicating your goals, values, and identity 1On communicating your goals, values, and identity
Personal BrandingBranding
GoalsGive youGive you Brand
Directions
Short-term(first or second year)(first or second year)
Mid-termMid-term(3-5 year)
Long-term( thi t hi b t t k(something to achieve but take more time)
Personal Branding Goals Tips (William Aruda)
http://www.youtube.com/watch?v=AOT679‐Yrbs
Your personal brand should pset you apart and get people talking
You are valuable when you canYou are valuable when you can add something to others?
But, Others can be valuable too
to survive, you must differentiateto survive, you must differentiate by effectively packaging
lfyourself
Be Clear onBe Clear onYour identity PackagePackage
Name RecognitionName Recognition is the Key to Success
personal brand identity portfolio
Your nameYour titleYour addressYour office space (does it reflect who you are?)
Your business card
Scott – the Name Tag Guy
http://www.youtube.com/watch?v=6ZyOSAI1ww8
personal brand identity portfolio - contd
Your personal styleYour personal styleYour speaking styleYour presentationsYour presentations (including your PowerPoint visuals)
Your website (got to have one)
What Color is Your Brand?
Steve Jobs personal style
black and a jeans as Apple philosophyblack and a jeans as Apple philosophy
Be Honest.. 2On your Unique Selling Preposition (USP)On your Unique Selling Preposition (USP)
To answer the Question,Why I shouldWhy I should choose you?
Businesses must define their USP in order to effectively compete in the y pmarketplace and now, more than ever, job seekers must too. So what makes jyou unique?
It’s aIt s a
F YOU h WORLDFrom YOU to the WORLD
few tips on Developing USP
Put yourself in the shoes of othersPut yourself in the shoes of othersin your industry such as hiring
it tmanagers, recruiters etc.
Pinpoint what these managers are looking for in a candidate. What profile do current employeesWhat profile do current employees in that position fit?
Now take a step back and look at yourselfyourself.
What makes you different from that profile? What problem can you solve? What is that little bit of extra umph that makes you unique?
I help individuals and companies make the most of talent My method marries themost of talent. My method marries the sublime with the systematic — allowing for creativity and change with a strong focuscreativity and change with a strong focus on foundation and implementation.
Successful USPs can be used as a personal slogan and should bepersonal slogan and should be incorporated into all of your marketing activities.
Be Visible.. 3On line and Off lineOn line and Off line
80/20 Rule to find the jobs
80% NetworkingNetworking
20% job bankjob bank
Networking Off lineNetworking Off line
Professional clubProfessional clubKnowledge sharing forum…
Networking On lineNetworking On lineUsing your On line Digital Assets
O li Di it l A tOn line Digital Assets to branding your selfg y
SOCIALNETWORKING
BOOKMARKINGVIDEOSHARING
SOCIALNEWS
PHOTOSHARING
DIGITAL ASSETS
BLOGGING
MESSAGE
MICRO‐BLOGGING
BOARDS
Choose Your On line Digital Assets
your site is your 24/7your site is your 24/7 salesmanone click away
WEBSITE
Content Marketing StrategyCo e a e g S a egy
Search Engine OptimizationSea c g e Op a o
S i lSocial Media
Networking Sites Popular For Finding Jobs
http://wwwyoutube com/watch?v uoYdNuAqeTMhttp://www.youtube.com/watch?v=uoYdNuAqeTM
Secure Your NameSecure Your NameOn social media channel
LinkedInLinkedIn
TwitterTwitter
FacebookFacebook
Grab jobs info from social media conversationconversation
Listen first, then talking
opportunities criticsinfluencing
complaints
competitorscritics
The fans
news
complaints
compliments
Jobs opportunity
compliments
prospecting customers new relations
“so many thing to listen on social media, what are you going to listen to?”
Keywords/Keywords/ key success
• Nama kita• Jobs title
tags
• #akuntanjobs• #IBM
ID (twitter)
• @PWC• @caturpw
Link URL
• Caturpw.com• Samsung.com/id
• Nama bulan• daerah
• #jakarta@ p g
Contoh “mendengar”:
Mendengar pembicaraan yg berisi tentang “job opportunity” akuntan di #IBM
Keywords: jobs, career, lowongan, akuntansi, accountantTags: #IBMID: @ibm_idLink URL: ‐
Social Media Monitoring Tools (FREE)
Social Media Monitoring Tools (FREE)
RSS tweet search
“twitter search RSS provide you the recent conversations”twitter search RSS provide you the recent conversations
Social Media Monitoring Tools (FREE)
Monitoring Your Personal Branding PerformaBranding Performa
Googling Your-selfGoog g ou se
Social Media Monitoring Tools (FREE)
Social Media Monitoring Tools (FREE)
Social Media Monitoring Tools (PAY)
Social Media Monitoring Tools (PAY)
Personal Branding Lesson
Lesson from Madonna
ofof Madonna’s
mostpowerfulpowerfullessonsSource: copyblogger.com
Everyone is entitledEveryone is entitled to my opinion
madonna- madonna
1Stand for somethingsomething
I stand for freedom of expression, doing what you believe in and going after yourwhat you believe in, and going after your dreams. ~ Madonna
2Always deliverdeliver
”We never had to cancel a show before,” she says in a low doleful voice “Never neversays in a low, doleful voice. Never, never, never.” ~ Madonna
3Be clear about whatabout what you wantA lot of people are afraid to say what they want That’s why they don’t get what theywant. That s why they don t get what they want. ~ Madonna
4Be a work in progressin progress
I am my own experiment. I am my own work of art. ~ Madonnaart. Madonna
5Don’t be afraid to bloody a few nosesbloody a few noses
Better to live one year as a tiger than a hundred as a sheep Madonnahundred as a sheep. ~ Madonna
6Don’t be afraid to break the rulesbreak the rules
I wouldn’t have turned out the way I was if I didn’t have all those old-fashioned values todidn t have all those old fashioned values to rebel against. ~ Madonna
“You are the chief marketing officer for the brand called you,officer for the brand called you, but what others say about your b d i i tf l thbrand is more impactful than what you say about yourself.”y y y
Googling YourSelf
http://www.youtube.com/watch?v=8M8-J2pm3xQp y p Q
Thanksbl tblog.caturpw.comfacebook.com/caturpwt itt / ttwitter.com/caturpwid.linkedin.com/in/caturpw
