Download - Analise do Grupo Matriz
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Case: Grupo Matriz
Grupo: Luiza Campos, Renata Palhares e Tomás PinheiroTuesday, June 9, 2009
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Tuesday, June 9, 2009
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• Três sócios - Leo Feijó, Daniel e Áureo
• O grupo surgiu a partir de uma festa chamda Loud, montada pelo Leo Feijó, para seus amigos
• Não houve um planejamento especifico para a abertura de nenhuma das outras casas, foram questões de oportunidade.
Estrutura e história:
Tuesday, June 9, 2009
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• Os sócios sempre empreendendo
• A produção é feita pelos 3 sócios, mas a administração é separada, entre estabelecimentos da lapa e de botafogo
• O grupo conta com aproximadamente 250 funcionários.
Estrutura e história:
Tuesday, June 9, 2009
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Bares:
• Drinkeria Maldita
•Bar da Ladeira
•Chopperia Brazooka
Casas Noturnas:
• Teatro Odisséia
• Cinemathéque
• Cine Glória
• Casa da Matriz
•Pista 3
•Cine Lapa
Estabelecimentos:
Rio Party Hostel
Albergues:
Tuesday, June 9, 2009
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Choperia Brazooka
Tuesday, June 9, 2009
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Cine Lapa
Tuesday, June 9, 2009
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Casa da Matriz
Tuesday, June 9, 2009
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Drinkeria MalditaTuesday, June 9, 2009
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Tuesday, June 9, 2009
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Boteco Salvação
Tuesday, June 9, 2009
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“O grupo matriz deseja que seus clientes percebam seus empreendimentos como uma rede de entretenimento com negócios no ramo de bares, restaurantes, casa noturna e shows.”
Posicionamento:
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Características:
Bares alternativos
Inovadores no mercado
Buscam sempre uma parceria com a indústria da música.
Possuem vários tipos de públicos.
Tuesday, June 9, 2009
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Público Alvo:
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Jovens de 18 a 35 anos
Tuesday, June 9, 2009
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Universitários
Tuesday, June 9, 2009
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Que gostem de música e aproveitar a noite
Tuesday, June 9, 2009
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Comunicação
com o público:
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Meio:
E-FlyersRevista NoxTwitterSiteOrkutFacebook
Linguagem:
InformalPessoalQuenteColoquialPopularPessoalVerbal e não verbal
Comunicação
com o público:
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E-Flyers:
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Tuesday, June 9, 2009
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Tuesday, June 9, 2009
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Twitter:
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Twitter:
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Orkut:
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Orkut:
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Site:
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27
Registros
Lingüísticos:
Verbal:
Relação de proximidade, transparência, bastante
natural
Nome das festas viram referência para as casas do
grupo
Uso de gírias
Tuesday, June 9, 2009
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29
Registros
Lingüísticos:
Não Verbal:
• Identidade muito forte
• Pessoas tatuadas, com piercings e cabelos diferentes
• Ambientes descolados, estilosos e com predominancia de cores fortes
Tuesday, June 9, 2009