Download - Analítica web
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webbcn@webbcnhttp://webbcn.wordpress.com
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Analítica webJordi Galobart - @galu
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¿Qué queremos medir?
¿Quién? ¿de dónde? ¿le interesa? ¿lo consigue?
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¿Quién?
Localización
Frecuencia de visita
Datos demográficos
Características tecnológicas
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Custom variables
_setCustomVar(index, name, value, opt_scope)
index: (1-5)
name: “Categoría”
value: “Ocio, deportes y cultura”
opt_scope: 1 (visitor-level) 2 (session-level) 3 (page-level)
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Custom variables
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¿de dónde?
Google Webmasters Tools
GA: Campaigns
Google Analytics: Sources
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Google Webmaster Tools
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Sources
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Sources: advanced filters
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Campaign Tracking
source, medium, campaign
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¿le interesa?
Google Analytics
Test A/B
fivesecondtest
mapas de calor
encuestas
Campaign monitor
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Google Analytics
Advanced segments
User defined
Custom variables
Site Search
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Advanced segments
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Create advanced segments
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Site Search
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Site Search: segments
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Site Search: Categories
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Site Search: configuration
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Test A/B
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fivesecondtest
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fivesecondtest
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mapas de calor
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encuestas
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¿lo consigue?
Goals
Event Tracking
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Goals
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Goals: configuration
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Event Tracking
_trackEvent(category, action, opt_label, opt_value)
TimeTracker
MouseOverTracker
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Event tracking
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Event tracking
Descargas de ficheros
Enlaces externos
Errores en formularios
Reproducciones de audio/video
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??
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Grawl??
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Cuadros de mando
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Cuadro de mando
100.000 20.000 500
¿De dóndevienen? ¿Les interesa? ¿Acaban
comprando?1.000.000
50.000social media
50.000e-mail
50.000bounce rate
30.000perdidos
19.000vías de escape
500abandonos
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Gema Muñoz@sorprendida
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Herramientas tiempo real
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Herramientas tiempo real
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Herramientas tiempo real
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Herramientas tiempo real
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Documentación GA
http://code.google.com/apis/analytics/docs/
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Biblioteca
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Influyentes
@avinash
@pere_rovira
@sorprendida
@oriolfb
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Eventos
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Caso práctico
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Site clinic
Marcar etiquetas
Configurar Goals
Configurar event tracker
Segmentar bounces
Segmentar idioma o país
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Gracias!!Jordi Galobart
@galu