Analyzing ROI Using Your Facebook and Adwords Data
1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1
Why CLV?
Customer lifetime value
Customer lifetime value
Customer lifetime value
Case Study
Ad spend
● Cost per order
● Revenue per click
● Average lifetime value
Two strategies
1. Daily optimization of campaigns
2. Remarketing to existing customers
Customer behavior
40% increase in marketing
spend
Result
80% revenue increase
RJMetrics Demo
1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1
1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1