![Page 2: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/2.jpg)
• Say Hello to your
neighbour!
• What is Indiegogo?
• Why crowdfund music?
• Campaign Fundamentals
Crowdfunding is NOT about Money!!!
Agenda
![Page 3: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/3.jpg)
Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life
What is Crowdfunding?
![Page 4: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/4.jpg)
Crowdfunding is NOT begging, it is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life
What is Crowdfunding?
![Page 5: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/5.jpg)
![Page 6: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/6.jpg)
• Open• Global• Flexible & Fixed Funding• Customer Happiness• Merit Based
Why Indiegogo?
![Page 7: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/7.jpg)
No Application, No Gatekeepers
![Page 8: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/8.jpg)
Global• 9 Million UMV’s from 190 countries • 30% of our business is international• 70+ countries contribute each day• 5 currencies, 4 languages (En, Fr,
Sp, De)• Contributions outside of US
increased by 275% + last yr• 200%+ growth in UK last year• 7,000 + active campaigns at any
time 150,000+ campaigns created
![Page 9: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/9.jpg)
Flexible Funding & Fixed
![Page 10: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/10.jpg)
$$
$$
$
$$
gogofactor
Merit Based
![Page 11: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/11.jpg)
Customer Happiness – Global & Local
![Page 12: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/12.jpg)
Fund
ANYTHING!
Raised$149,48
3
Goal$35,000
Florida, USA
![Page 13: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/13.jpg)
Toronto, Canada
Raised$341,146
Goal$125,000
Fund Your
Album
Protest the Hero
![Page 14: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/14.jpg)
Chicago, IL
Raised$52,411
Goal$50,000
Fund Your TourNonpoint
![Page 15: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/15.jpg)
Brighton, UK
Raised£40,891
Goal£30,000
Fund Your DocumentaryArchitects
![Page 16: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/16.jpg)
Wanaka, New Zealand
Raised$6,600
Goal$6,500
Fund Your Music
Video
Jody Direen
![Page 17: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/17.jpg)
Minneapolis, USA
Fund Your Music
Video
Dessa Robbery!Fund Your Misfortune!
Raised£33,050
Goal£30,000
![Page 18: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/18.jpg)
Coockoo, London,UK
Why Crowdfund
Music?Raised
£21,110
Goal£21,000
![Page 19: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/19.jpg)
Benefits of Crowdfunding
Raise Money
Collect Data
Engage with your fans
Gain Visibility
![Page 20: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/20.jpg)
What makes a good campaign?
Proactive Communication
Unique Perks
Compelling Pitch
Attainable Goal
![Page 21: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/21.jpg)
• Who are you?• What are you raising money
for• Why are you crowdfunding• How can people get involved?
Storytelling is keyBe PersonalBe VisualBe Creative
Good Pitch
![Page 22: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/22.jpg)
Pitch Video• Keep It to 3 mins or less • Be Honest and Authentic• Be Creative, Have Fun, Be
You!
• Be creative! Have fun! Be You!
![Page 23: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/23.jpg)
Attainable Goal
87% of campaigns that reach their goal exceed it by an average of 32%Expect to raise 20-30% from friends and family
![Page 24: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/24.jpg)
Enlist a Team
Enlist a Team
Protest the Hero
Campaigns with teams raise 80% more money
![Page 25: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/25.jpg)
• Thank You Tweet/FB Shout out
• Skype Lessons with band
• Digital/Vinyl copies of album
• Free entry to shows
• Thank you in liner notes
• Exclusive merch: hoodies t-shirts.
• Autographed stuff: drum heads, set list
• Experiences: roadie for day, Meet & Greet
• Listening/Sound Check Party
Unique Perks
![Page 26: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/26.jpg)
Update Update
Update!
Campaigns posting 1 – 5 updates a week raise 218% more
![Page 27: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/27.jpg)
Be Proactive!Tell people about your project constantly Attainable Goal
![Page 28: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/28.jpg)
#gogoau | @indiegogo
Indiegogo Resources
• Campaigners Field Guide• Indiegogo Blog• Insights Blog• Indiegogo Music
Campaigns• http://bit.ly/
indiegogomusic
Our Customer Happiness Team is always here for [email protected]
[email protected]@IndiegogoUK
![Page 29: Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks February '14)](https://reader033.vdocuments.net/reader033/viewer/2022060107/554be3e2b4c90556328b490a/html5/thumbnails/29.jpg)
Thank you!
@indiegogoMusic | #gogomusic