Andrew Berardy (Arizona State University)
Dr. Thomas Seager (Arizona State University)
Dr. Evan Selinger (Rochester Institute of Technology)
Russell Uhl (Rochester Institute of Technology)
TURINEX : A Social Science Tool to Help Understand and Predict Sustainable Consumption
May 16th 2013#ISSST2013#TURINEX
Sustainable Consumption
Consumer
Life Cycle AssessmentConsumer Psychology
Microeconom
ics
Beh
avio
ral S
cien
ceMaterials Science
Inte
rnat
iona
l Rel
atio
ns
Sustainable Consumption
Consumer
Consumer Psychology
Behavioral Science
Materials Science
Microeconomics
International Relations
Lifecycle Assessment
Sustainable Consumption
Consumer
Consumer Psychology
Behavioral Science
Materials Science
Microeconomics
International Relations
Lifecycle Assessment
The Nature of Expertise
Sees the goal and solution immediatelyKnows what works and simply does so
Expertise
Perspectives based on good and bad experiencesSees the goal intuitively, but not how to get there
Proficiency
Sees many issuesReasoning to identify which are relevant
Competence
Understands contextFollows maxims
Advanced Beginner
Conscious analysis requiredFollows rules
Novice
Intermediate Interactional Expertise (IIE)Interactional ExpertiseIntermediate Interactional ExpertiseNo Expertise
TURINEX
Omnivore – Negative Control (Bear Grylls)
Vegetarian – Subject(Morrissey)
Vegan – Positive Control(Carl Lewis)
Vegan – Judge (Alicia Silverstone)
Alan Turing
Interface
What are you going to have for dinner tonight?
I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice.
I like Mexican food a lot. I'll probably make a Mexican salad or stew tonight
Don't know, I havent planned it yet. But I love Baked Potaotes with either corn or green beans.
What are you going to have for dinner tonight?
I'm going to put some carrots, zucchini, bell pepper, garlic, and ginger in a wok with some tempeh and stir-fry it with some peanut sauce, and have some brown rice.
nOutcome Scenario InterpretatioReason
P>X>N IIE X has IIE X is more expert than N, but less than P
P~X>N IE X has IE X is more expert than N andequally expert to P
P>X~N No Expertise X has no expertise
X is not moreexpert than N
P>X<N No Expertise X has no expertise
X is lessexpert than N
P~X~N UbiquitousExpertise
Expertise typeis ubiquitous
X can’t be differentiated from Por N
Transcript AnalysisQUESTION: How do you get the calcium you need?
RESPONSE 1: Most of my vegan milks are fortified, and I also take a Deva calcium and magnesium supplement.expert : 3Analysis: Calcium not perceived as obstacle. Shows awareness of easy vegan sources.
RESPONSE 2: It sounds gross, but I mix molasses and water to get my iron and calcium. Otherwise I drink this really yummy enriched Chocolate Rice Dream Milk, or add a salad to the menu.none : 3Analysis: Shows concern for iron in addition to calcium. It is typical for a vegetarian to be concerned with nutritional deficiencies – this often prevents them going vegan.
RESPONSE 3: Calcium enriched Orange Juice, beans, Broccolli, and brussell sprouts. They taste good on sandwiches. I hate Soy Milk.intermediate : 4Analysis: Strange answer to hate soy milk and to say they taste good on sandwiches. There are other fortified milks, and I’ve never heard of a broccoli or Brussels sprouts sandwich
Vegan
Vegetarian
Omnivore
Questions?
The authors would like to thank the Sustainable Energy and Environmental Decision Science (SEEDS) studio at Arizona State University
Thank You!
seeds