Download - Android vs iOS
Mobile Pla*orms 2010/2011
Borut Fabjan
Android vs. iPhone
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VS.
Universal compu@ng device
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∞ CPU ~ Intel Core2 Duo ∞ RAM ~ 0,5 GB ∞ Disk ~ 32 GB ∞ WiFi/3G Connec@vity ∞ 2008 Laptop in ~120g
Digital Tothem
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∞ PC like web browsing ∞ Mul@media Player ∞ Tons of Apps ∞ Any Time Any Where
∞ Ul@mate Content Consuming Device
Market share
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Smartphone/USA Q1: • Android 31% (+7,7%) • BlackBerry 30,4%(-‐5,4%) • iPhone 24,7% (+0,1%) • Microso] 8% • HP/Palm 3,2% • Samsung 24,9% • LG 20,8% • Motorola 16,5%
AppStore
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∞ App Store » Apple:
• Single controlled by Apple • Strict Approval • 30% takes Apple
» Android: • Mul@ple stores • Relaxed Approval • 30% takes Google
Apps
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∞ Most vendors adopt dual pla*orm strategy
∞ LongTail apps might not be available on both
∞ Content priva@za@on through Na@ve Apps
Percep@on
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Sex Ac@vity by Smart Phone
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Survey 2010, okCupid (dating service)
Apple – meet the (i)
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iOS Credits
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1. PC like Web browsing experience
» Remember Mobile/WAP?
2. UI Usibility » Easy adop@on
3. Geo loca@on as commodity » Geo enabled Apps
Weak Spots for iOS
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With Apple everything is either very simple or it’s almost impossible .
1. So]ware inflexibility » You have to do it Apple way
2. Produc@vity limita@ons » Far beker for consuming informa@on
than crea@ng it
3. Fewer hardware choices » 2 op@ons for Color/Disk/Network
Where/how to buy?
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iPod -‐ deconstructed
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Android – the (i) for the rest of us!
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Weak Spots for Android
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Supported by biggest & best vendors in mobile world -‐ devices all shapes and sizes
1. Ecosystem chaos » Vendors can take it and do almost
anything they want with it.
2. Wildly inconsistent experiences » Vendor supplied UI, Fragmenta@on
3. Leadership vacuum » Google can’t force vendors