Download - Angels spa
Upper Upper Intermediate Intermediate
Business Business EnglishEnglish
Andrea VelascoAndrea Velasco
Susana MogroSusana Mogro
Raúl De WindRaúl De Wind
Mariuxi OrellanaMariuxi Orellana
It’s just what your body needsIt’s just what your body needs
IntroductionIntroduction
ANGELS SPA: Private limited company. Retailing Business.
Company structure. SWOT. Advertising Campaign. Finance Plan.
Mission of the BusinessMission of the Business
To offer an excellent service. That satisfies the necessities of our clients. The employers are professionals in their area.
Company ProfileCompany Profile
• Service company.• Created to satisfy body care needs.• It is based in Ecuador. • It has 12 employees. • Principal market: ladies and gentlemen of middle high and
high class between 25 and 50 years old.
Corporate IdentityCorporate Identity
“It’s just what your body needs”
Organization ChartOrganization Chart
Managing DirectorAndrea Velasco
Finance ManagerRaul de Wind
Sales ManagerSusana Mogro
Secretary
Personnel ManagerMariuxi Orellana
SecurityGuard
MaintenancePersonnel
(2)
Masseuse
(2)
Tai - chiProfessor Stylist
Strengths • Good management of human
resources. • Capacity to absorb increases in
demand. • High quality service. • Personalized service.• No direct competition (in
Guayaquil).
• Weaknesses• High infrastructure costs.
SWOT AnalysisSWOT Analysis
Opportunities
• It´s a growing industry. • No identification of brand.
• Threats
• High number of services that satisfy the same necessities.
• High initial costs (It requires specialised equipment).
• Low differentiation of the service.
SWOT AnalysisSWOT Analysis
Advertising CampaignAdvertising Campaign
Objectives
• Inform our most potential clients about all the services that the company offers.
• Create clients' needs to use our spa.• Be sure that everybody knows the meaning of Spa.• Media
• Magazines (Hogar and Samborondón).• Flyers.• T.V. advertisements (Cosas de Casa).• Internet (Our page: www.angels.com).
Target• Men and women.• Between 25 and 50 years old.• Middle high and high class.• People that work in an office or home. • Busy ladies.• Students.
Advertising CampaignAdvertising Campaign
Support
• Party to inaugurate the place and invite our potential clients.
• The first month we will offer a promotion.• Approach
• We will promote our services in the principal media (T.V. and magazines) to get into the market.
• Then, we will offer flyers.
Advertising CampaignAdvertising Campaign
Budget
• The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts:
• Magazine (Hogar): USD 1398,oo• Magazine (Samborondón): USD 720,oo• T.V. (Cosas de Casa): USD 1300,oo
Advertising CampaignAdvertising Campaign
Finance PlanFinance Plan
Installations: $ 35.000,ooMachinery and equipment: $ 20.000,ooMarketing and advertising (1 month): $ 3.418,ooLocal rent (3 months): $ 2.400,ooInitial Capital: $ 60.818,oo
Operating CostsOperating Costs
COSTS YEAR 1 YEAR 2
Advertising (2 months): $ 6.836 -Rent ($800 per month): $ 7.200 $ 9.600Salaries:4 Managers ($800) $ 38.400 $ 42.2408 Employees ($120) $ 11.520 $ 12.672Overheads: $ 2.500 $ 2.750Total: $66.456 $67.262
Sales incomes: 130.000
Sales Costs: 20.000
Gross Margin: 110.000
Company ProfitsCompany Profits
0
50000
100000
$
YEAR 1 YEAR 2
years
Company Profits
Profits
• Short term: be known as the best place for relaxing and have success.
• Middle term: increase the sales and the market participation in 25%.
• Long term: open other Spas in Cuenca and Quito.
ConclusionsConclusions