Pete BlackshawCo-founder-WOMMAKeyNote- Ad-Tech #Digital

Thought Leadership

Boring Basics and Customer Service matters

The ultimate #CustServ quote leads to amazing Customer Service

Is the Business

reaching a community

Community Engagement to win goodwill : Giving back to the society

Word-of-Mouth and Engagement

The cultural context of Sharing is embedded in

the way people talk, help others, create an identify, and share the

truth

Momentum created through engaging, and responsible tweets

Responsible

And Engaging

If a Digital Festival becomes a Social Spam, do you ignore or pause

What is shareable on Facebook, Twitter for a happy consumer (18+)

Great content (Movies, Sports, Family pictures, Music)

Positive Message (Wins, Losses, Learnings)

Honest submission (Customer Service)

Clever Ideas (Campaigns, Issues, Economy)

Engaging habits (Running, Speed, Automotive Experience, Dining, Shopping)

Campaign Reporting Metrics Risk ”Angry Customers Tell 3000’’