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Pervasive Computing Market GrowhApril, 6th 2009 Slide 1
Pervasive computing market in Italy: an opportunity for innovation and growth
Annamaria Di Ruscio, Partner & General Manager
April, 6th 2009
Pervasive Computing Market GrowhApril, 6th 2009 Slide 2
3,4%
0,5%
1,1%
-1,6%
-0,7%
-2,6%
1,3%
-2,5%
0,8%
-2,8%
0,7%
-1,9%
-1,0%
-2,6%
2008 2009 (estimated)
USA Japan Germany UK France Italy
World
2009 GdP grownt rate forecast in the main countires
Source: FMI – World Economic Outlook Update (January 28, 2009); for Italy, ISTAT and Banca d’Italia, March 2009
% changes on the previous year
Pervasive Computing Market GrowhApril, 6th 2009 Slide 3
ICT Italian market trend in 2009
Source: Assinform / NetConsulting, March 2009
19.804
44.040
20.190
44.200
20.343
44.120
19.149
44.445
2006 2007 2008 2009 E
IT TLC
63.594
+0.7%
+0.8%
64.39063.844
+0.4%
+2.0%
+0.9% +0.1% 64.463
-0.2%
-5.9%
-1.3%
Mln€ value and % changes
Pervasive Computing Market GrowhApril, 6th 2009 Slide 4
TLC Italian Market in 2009
Source: Assinform / NetConsulting, March 2009
9.620
34.580
9.590
34.530
9.615
34.830
2007 2008 2009E
Equipment Services
44.12044.200
+0.3%
+0.9%
+0.7% 44.445
-0.3%
-0.1%
-0.2%
Mln€ value and % changes
Pervasive Computing Market GrowhApril, 6th 2009 Slide 5
IT Italian Market in 2009
Source: Assinform/NetConsulting, March 2009
5.733
815
4.325
9.317
5.723
795
4.470
9.355
5.359
751
4.310
8.729
2007 2008 2009E
Services
Software
TechnicalAssistance
Hardware
20.190 20.34319.149
+0.8% -5.9%
-0.2%
-2.5%
0.4%
-6.4%
-5.5%
-6,7%
3.4% -3.6%
Mln€ value and % changes
Pervasive Computing Market GrowhApril, 6th 2009 Slide 6
The opportunity for growthThe opportunity for growth
Pervasive Computing Market GrowhApril, 6th 2009 Slide 7
Market scope
Source. NetConsulting
SensorsMicroprocessorsTagsBoards….
Drivers, firmwareMiddlewareBoard Support Package formicroprocessorsReal Time O.S.
HW DesignHW Design
SW Embedded Development
SW Embedded Development
TerminalsPhones, PDA, …CardsSpecific Systems…..
Devices and ComponentsDevices and Components
Services CentresSpecific processes management Core business systems…..
Business SWBusiness SW
ServiceService
ICTembedded systems
by vertical sector
ICTembedded systems
by vertical sector
Wider scope
(by vertical sector)
Wider scope
(by vertical sector)
Pervasive Computing Market GrowhApril, 6th 2009 Slide 8
ICT embedded systems Italian market (2007-2010E)
Source: NetConsulting, 2008
273,4
882,7
281,1
871,9
292,2
912,3
307,9
959,6
2007 2008E 2009E 2010E
Analyzed market Rest of the market
4.5%4.5%5.2%5.2%1.156,1 1.153,0 1.204,5 1.267,5
2.8% 3.9% 5.4%
-1.2% 4.6% 5.2%
- 0,2%- 0,2%
Mln€ value and % changes
Pervasive Computing Market GrowhApril, 6th 2009 Slide 9
184,0
17,0
31,21,539,7
188,0
19,0
31,82,1
40,2
194,0
22,0
32,53,0
40,7
202,0
27,0
33,44,4
41,1
2007 2008E 2009E 2010E
Tracking andTracing
M-payment
eHealth
Domotic / DigitalHome
Infomobility
2.2% 3.2% 4.1%
11.8% 15.8%22.7%
1.3% 1.2%1.0%
40.0% 42.9%46.7%
1.9% 2.2%
2.8%
Italian ICT embedded systems by vertical sector (2007-2010E)
Source: NetConsulting, 2008
273,4 281,1 292,2307,9
2.8%3.9%
5.4%Mln€ value and % changes
Pervasive Computing Market GrowhApril, 6th 2009 Slide 10
Analysis by vertical sector
HARDWARE SOFTWARE+EMBEDDED SYSTEMS
Domotic / Digital Home eHealth M-payment Tracking
& Tracing
Security
Energy saving
Home appliances management
Telesurveillance
Environment Comfort
SystemRemote Control
Lights Management
InfomobilityITS
Traffic Management
Routes optimization
Help to Vehicle
Toll Payment
Communication to end users
Access to urban limited traffic areas
TrafficMonitoring
Tracking& Tracing)
Patient Management
WearableInstruments
Teleassistance
Drugs Management
Asset Management
Elettronic Patient record
Micropayments
M-parking
M-ticketing
TollPayments
M-Betting
Logistic Automation
Warehouse Management
Goods Tracking & tracing
Intelligent Shelf
SaleAutomation
AutomationControl
Signalling
Automation
Diagnostics
Data Aquisition
Ambient AssistedLiving
Other
Source: NetConsulting
Pervasive Computing Market GrowhApril, 6th 2009 Slide 11
Infomobility and Intelligent Transportation
Systems
Infomobility Infomobility andand IntelligentIntelligent Transportation Transportation
SystemsSystems
Pervasive Computing Market GrowhApril, 6th 2009 Slide 12
Net parkingNet parking
Traffic informationsystem
Traffic informationsystem
Traffic and traffic lights managementTraffic and traffic
lights management
Infomobility e Intelligent Transportation Systems
Source: NetConsulting, 2008
Integrated E-Ticketing
Integrated E-Ticketing
Fleets Management,infomobility,
geolocalization
Fleets Management,infomobility,
geolocalization
GPS
UMTS/ HSPA
Routes OptimizationRoutes Optimization
Daily Car/ BikeDaily Car/ BikeTourismTourism
Access to urban limited traffic areasAccess to urban
limited traffic areas
Pervasive Computing Market GrowhApril, 6th 2009 Slide 13
Players
Citizens
Companies
Local GovernmentLocal Public
Transport
VehicleTelematicPlatform
VehicleTelematicPlatform
Services Centres
Services Centres
Access NetworkAccess Network End usersEnd users
Intelligent Transport System PlatformIntelligent Transport System Platform
Booking on line
Service Stations
Assistance
Car Maker
Banks
Insurance
Media
Service provider
MVNO
Carrier
ElectronicManufacturer
Car Maker
Device Utente
Railway Network
Utility
Source: NetConsulting, 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 14
Infomobility Market (2008-2010)
234,0259,0
188,0 202,0
2008E 2010EEmbedded systems Applications
422,0461,0
+4.5%
+5.2%
+3.7%
Source: NetConsulting, 2008
•Services Centres, Operative centres, Traffic monitoring, vehicol assistance, Access Management, toll, parking•Information platforms•Transactions•Information Portals
Millions € and CAGR 2010 / 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 15
Digital HomeDigitalDigital HomeHome
Pervasive Computing Market GrowhApril, 6th 2009 Slide 16
Domotic Evolution
Digital Home Digital Home
Advanced Domotics Advanced Domotics
Systems and domotic services Integration in network
Ambient Assisted Living/ Home Care
Media/EntertainmentSecurity & Home control
Environment ComfortAudio/video/phone system
Integration
Home appliances remote controlEnergy Saving
Audio and video TelesurveillanceBuilding automation
Traditional Domotics
Traditional Domotics
Source: NetConsulting, 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 17
Domotic/Digital Home Market Scenario
today 2010 time
Mar
ket V
alue
The possibility to switch on and off remotely
home appliances (based on end users
programming) is a Domotic system
application
Single CommunicationStandard
Proprietary Standards
Market increasing is related to:• Adoption of a sigle common standard• Ad hoc Trade Strategies not only for Up-selling• Cost reduction
Source: NetConsulting, 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 18
Domotics / Digital Home Market (2008-2010)
Source: NetConsulting, 2008
38,0
57,0
19,027,0
2008E 2010E
Embedded systems Applications
57,0
84,0
+21.4%
+19.2%
+22.5%
•Service Centres•Assistance Centres •End user interface•Remote Control Sw from mobile phones•Building management•Home Networking solutions
Millions € and CAGR 2010 / 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 19
eHealtheHealtheHealth
Pervasive Computing Market GrowhApril, 6th 2009 Slide 20
eHealth
Drugs management
RFID ReaderTag
Blood management
RFID Reader
Tag
Patients management at bed
First Aid
RFID Reader
Tag
Active RFID
Passive RFIDRFID UHF
Source: NetConsulting, 2008
Teleassistance/ monitoring
Pervasive Computing Market GrowhApril, 6th 2009 Slide 21
46,657,0
31,833,4
2008E 2010EEmbedded systems Applications
E-Health Market (2008-2010)
Source: NetConsulting, 2008
78,490,4
+7.4%
+2.5%
+10.6%
•Services centres/alarm management•Diagnostic Centre•ERP management•Patient monitoring•Asset/drug management
Millions € and CAGR 2010 / 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 22
M-paymentMM--paymentpayment
Pervasive Computing Market GrowhApril, 6th 2009 Slide 23
M-Payment
M-Payment can reduce barriers to adoption of electronic money
Driver
Cash Electronic money
Cash, credit/debit card, ...
M-Payment
• Proximity Payment - Contactless
• Reduction of transaction time in payment execution
• No signature / PIN required
• Remote payment – Mobile Payment
• Increasing of purchase opportunities
• Developing of new payment services
Barriers: low penetration of POS, cost of services, ...
Source: ABI 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 24
M-payment Market (2008-2010)
Source: NetConsulting, 2008
20,0
46,0
2,1 4,4
2008E 2010EEmbedded systems Applications
81,0
102,8+51.0%
+51.7%
+44.7%
•Payment circuit integration•Electronic pursue management•Recharges/payemnts management•Services supply •Billing system•Transaction management •Betting platform
Millions € and CAGR 2010 / 2008
Pervasive Computing Market GrowhApril, 6th 2009 Slide 25
Tracking & TracingTrackingTracking & & TracingTracing
Pervasive Computing Market GrowhApril, 6th 2009 Slide 26
Tracking & Tracing: from logistics to store innovation
Primary Manufacturing
Transport
Transport
Transport
Wholesale
Production
Retail
Packing Materials
Raw Materials
Self Scanning
Elettronica tag
Interactive Mirror
Memory Spot
Pervasive Computing Market GrowhApril, 6th 2009 Slide 27
Tracking and Tracing Market (2008-2010)
Source: NetConsulting, 2008
Millions € and CAGR 2010 / 2008
80,789,2
40,2 41,1
2008E 2010EEmbedded systems Applications
120,9130,3
+3.8%
+5.1%
+1.1%
•Warehouse/logistics Management•Point of sale management•Promotion and loyalty management•Logistics Automation•Warehouse Management•Goods Tracking & tracing• Intelligent Shelf•Sell Automation
Pervasive Computing Market GrowhApril, 6th 2009 Slide 28
ConclusionsConclusions
Pervasive Computing Market GrowhApril, 6th 2009 Slide 29
eGov 2012
Opportunities for Italy
Pervasive computing and ICT eGov 2012
Pervasive Computing Market GrowhApril, 6th 2009 Slide 30
Digital Cities
Digital Civil ServicesUrban TelemanagementPublic document
dematerializationCollaborative work
Economical development and appealUrban infrastructure optimizationDigital tradeUrban transport optimizationCulture and tourismInnovation centre development Eco-sustainable environment controlPorts and Interports management
Services to citizensCitizen PartecipationE-Gov servicesLife quality improvement
through local servicesUrban mobility improvement Safe cities Transportation managementHealth Care /
Teleassistance
E-government today(Oslo)
E-government today(Oslo)
Source: NetConsulting