Scimex: Wiley’s Partnership with the Australian Science Media Centre
Annika Dean Media Officer
AusSMC in a nutshell
~5,000 scientific experts
1,700 stories per year
8 million per month audience
reach
AusSMC opened in Nov 2005 to bring more evidence-based science to news reporting in Australia
Supported by media, research, business and government (10% cap to ensure independence)
1,320 registered journalists
AusSMC in a nutshell
• Put journalists in touch with experts
• Respond to breaking news
• Clarify complex or confusing research
• Run background briefings on topical
issues (online)
• Work closely with media teams to collate
information, multimedia and experts on
Scimex.org
Australian media – a state of flux • ~ 2000 journalists and sub-editors lost in 3 years • We estimate at least 50% decline in specialist
reporters (not just science)
0
100,000
200,000
300,000
400,000
500,000
600,000
Jan-09 Jan-10 Jan-11 Jan-12 Jan-13
Age (M-F)
SMH (M-F)
Daily Telegraph (M-F)
Herald Sun (M-F)
Advertiser (M-F)
West Australian (M-F)
Courier Mail (M-F)
The Australian
But before we dismiss traditional news sources…
Rank Website Unique Audience (millions)
1 news.com.au 3.613
2 smh.com.au 3.383
3 ABC News Websites 2.942
4 Daily Mail Australia 2.498
5 ninemsn News Websites 2.298
6 The Guardian 1.895
7 The Age 1.812
8 Yahoo!7 News Websites 1.730
9 Herald Sun 1.571
10 BBC 1.565
Nielsen online ratings: September 2015
SMC Global Network
Australia
New Zealand
Japan
China Germany UK Canada
USA
Science news portal for Australia and New Zealand Launched March 2015 Brings together:
• New research (peer-reviewed journal papers) • Multimedia • Expert profiles • Calendar of events
Free for journal publishers Partnerships currently exist with Wiley, Springer Nature, MJA, BMJ, The Lancet, PLOS, Royal Society and Cell Press
Scimex: Wiley’s Partnership with the AusSMC
A ‘Flag for Scimex’ flag has been be added to your journal’s ScholarOne site You can use this flag to identify manuscripts with potential media appeal
21 stories uploaded so far 421 total pages views Average of 23 Average viewing time per page of 3.5 minutes Journals involved: Respirology, Clinical Psychologist, Australasian Journal on Ageing and Journal of Medical Imaging and Radiation Oncology (and soon Clinical and Experimental Optometry).
Scimex: Wiley’s Partnership with the AusSMC
For more details: Contact [email protected] or editors can talk to their Journal Publishing Manager
Scimex: Wiley’s Partnership with the AusSMC
Australian Science Media Centre (AusSMC) [email protected] 08 7120 8666 Thanks!
Scimex: Wiley’s Partnership with the AusSMC
