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There are few companies in the world that can match O� ce Depot for its sourcing, logistical, warehousing and time-critical delivery capabilities – and at Vital we have full access to these benefi ts.
This gives us the advantage and gives our clients the edge too.
Being part of O� ce Depot brings additional services and areas of o� ce product expertise to Vital including general o� ce supplies, managed print services, furniture and interiors, cleaning and hygiene, logistics and warehousing.
Vital Communications is a part of O� ce Depot Europe and has o� ces in UK, Ireland, France and Germany. Our reach also extends to wherever O� ce Depot is present – globally.
POWERED BY OFFICE DEPOT.
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VITAL – TOGETHER WE ARE GAME CHANGERS.
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At Vital Communications we deliver through a powerful
combination of people, technology and our unique access to
the unrivalled infrastructure of Office Depot.
Within Vital, we have a team of vastly-experienced, industry-leading
experts in every area of the managed communications process.
From print production procurement and customer service
through to art directors, designers, copywriters, digital teams,
film and content.
We create bespoke communication solutions across multiple
channels and media. We are committed to making a real,
measurable, positive difference to each client we work with. We are
an end to end service – concept to delivery.
OUR VISION AND STRATEGY
• We are an organisation centred on trust.
• We are committed to developing and growing our digital systems and offerings.
• We look to work smarter while innovating with new technology.
• We create strong and lasting client partnerships through mutual
objectives and measured results.
• We deliver a relevant customer experience – providing the right
product through the right channel at the right time.
VITAL – THE PRINT, DIGITAL AND CREATIVE COMMUNICATIONS ARM OF OFFICE DEPOT.
Vital offers a complete solution for our clients, from initial concepts
through to production and delivery. We pride ourselves on our
creativity, experience and adaptability.
APPROACH
A single point of contact for projects to establish a strong
partnership and simplify communications about your brand
and requirements.
FLEXIBILITY
Studio time can be billed in 15-minute segments. Our extended shift
pattern, using both full-time and sessional workers, gives us the
flexibility to meet the tightest of deadlines.
CONTROL
Our version control process provides you with a full audit trail,
which creates transparency and gives you clarity on where we are
with your project at all times.
GETTING THE BASICS RIGHT.
DIALOGUE RESEARCH
CONCEPT REFINE
PUBLISH SUPPORT
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Through our core services of print, creative, digital marketing and
content, we can offer a single cost-effective, end to end service.
We actively work with our customers to cross pollinate services, to
help consolidate and simplify the boring stuff (dealing with multiple
vendors, passing work between vendors) so we can focus on the
exciting stuff.
For example, a client who requests a print quote for their new
product brochure will be made aware, given the opportunity, that
Vital can also design the brochure, work out a marketing strategy to
launch their product (including online), print and branded content,
with POS event graphics and even an app for their sales teams.
In brief, create a complete and ongoing campaign using all our
interconnected services.
EVERYTHING IS CONNECTED. OUR SERVICES.
WE CAN PRINT
WE CAN DEVELOP
WE CAN DESIGN PROMOTIONAL
ITEMS
WE CAN DESIGN
WE CAN BUILD CONTENT
operational and
marketing collateral
from the words and
pictures through
to video, photography
and animation
across traditional and
digital channels. From
campaign assets, full
website design and hosting
to software solutions, app
creation and CRM.
beyond operational
and marketing
print to digital, 3D
packaging, display
and event work
whatever it is...
we can make it or
source it and brand it
– sustainable, standard
and luxury products.
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Vital has been a supplier of print solutions since 1996, working with
major brands in Banking & Finance, Transport, Energy, Health &
Pharma and Retail.
For us it is not just about the best possible price. Aspects such
as quality, quantity, time and location are also factored in whilst
minimising risk to existing business as usual.
Vital’s print service crosses three areas.
Marketing print for all types of sales and marketing materials
including sales brochures, merchandising, advertising, visual aids,
POS and packaging.
Operational print utilises the unrivalled logistics of Office Depot
to provide a unique position in the print market to control, create,
print, store, deliver and stock manage all forms of business-critical
and standard operational print as required, in any volume across
any territory, globally.
Web2Print is Vital’s online service where you can order bespoke
printed products and merchandise from your desktop, saving time
and money, whilst ensuring your brand is enforced and protected.
Within this service we can offer you a bespoke catalogue of goods.
PRINT.
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Vital’s in-house studio is also the home of Vital’s creative services.
This naturally touches all of Vital’s other core services working with
both marketing and print, digital, branding, design, creative strategy,
artwork and branded content. Not forgetting the 3D projects
including bespoke packaging, exhibition and display work.
CREATIVE.
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CONTENT.
We are experts in creating effective content for your brand.
Bespoke content runs through most products in the marketplace,
from photography and video through to completely targeted
campaigns. We help you take your audience on a journey and
experience through visual, sensory and auditory channels.
We offer a full content strategy allowing an ownership of the
experience, with the respective audience, as well as social
media and online assets that help to both entice, lead and
communicate the correct message while maintaining complete
brand guardianship.
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We can create integrated online and offline materials for both
external and internal communications, including website design,
build and maintenance services. Our digital expertise includes
the creation of motion graphics, infographics, digital strategy and
creation.
Vital are reacting to the increase in demand of apps, creating
user friendly interfaces that work as part of a sales and
communications package.
We create independent digital, online and offline solutions that
directly influence the correct targeted market as well as building a
loyalty with your brand.
DIGITAL.
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PROMOTIONAL.
We have an extensive merchandise offering, that can be branded
for specific projects and events. Our creative team have extensive
experience delivering bespoke solutions for some of the biggest
brands out there.
Through our own network of suppliers and the buying power of
Office Depot we can source any and all types of products, including
a wide range of sustainable items with which to promote your brand
identity and values.
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EPOCH
Vital’s specialist managed communications software platform.
Epoch streamlines processes and reduces the time spent on
specifying and managing bespoke products. It governs the print
management process, is a valuable tool to ensure quality of the
products supplied, and supports the marketing supply chain.
Epoch provides automated calculations and cost data to ensure a
transparent view throughout the sourcing process. With Epoch, you
are able to track and demonstrate savings in both cost and time.
The Epoch feature set spans the marketing supply chain, providing
greater automation, efficiency, control and visibility. The solution is
modular, scalable, web-based, multi-lingual and multi-currency.
VAL (VITAL ASSET LIBRARY)
Epoch, has a full Digital Asset Management solution built into the
platform that ensures the latest approved, press ready artwork is
held in a live folder for each production. This gives our customers
real time access to assets.
REVIEW HQ
Vital’s online tool integrated with VAL that allows you to review
working proofs with the ability to add comments, mark-up any
changes or simply approve the document as ready for print or
production. This tool is an asset to customers saving them time,
especially as proofs can be easily shared with colleagues.
INTERNAL SYSTEMS AND SOLUTIONS.
OUR EXPERIENCE IN DIRECT MAIL AND DATA SERVICES
We offer a flexible solution to handle the printing of letters, inserting
leaflets and mailing for our customer communications. This work
is carried out on a daily basis in line with current communication
requirements. The Vital Communications’ solution includes the
following elements:
• Automated recognition of data file arrival
• Verification and reconciliation of records received
• Composition of data into approved designs
• Addition of production control marks and postal sortation
• Includes a Hybrid Mail solution to put our clients in full control of
document composition
• Inserting prime document along with inserts into envelopes
• Post and postal administration
• MI Reporting, bespoke to our client’s requirements
• Supported by our partners’ secure production centre and backed
up by our second site. These sites have common data links to
provide resilience for all customers
• The data file can also be used to create email and/or
personailsed video campaigns alongside the postal element
• Connected to full end to end creative and production.
VITALKNOWLEDGE.
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A SELECTION OF OUR CLIENTS.
QUALITY OF LIFE SERVICES
WHAT THEY SAY.
Does anyone at the Vital Studio
ever sleep? It’s brilliant how
quickly you turn things around,
we really appreciate what a
fantastic service you provide.
Lloyds Banking, Commercial Banking
Vital Communications are
innovative, fresh and highly
professional, with our total
satisfaction being their number
one priority.
Tiger, Marketing Manager
Vital Communications have truly
showcased their ability to
design and manage highly
bespoke and innovative solutions.
They recognise that no two
clients are the same, and made
a real effort to understand our
objectives in detail prior to
recommending a solution.
Network Rail, Senior Communications Manager(Midland Main Line)
Great work, really appreciate
the speedy turnaround.
Southend NHS, Communications Manager
I would like to say a massive
‘THANK YOU’ to each and
every one of you for your
support and the incredible
qualiy of service that you
have provided.
Lloyds Banking, International Banking
Thank you for this, this is
great as you’ve thought of
all the little things that hadn’t
occured to me.
AO, Marketing Executive
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To produce mailings of varying sizes and formats to notify residents of scheduled engineering works.
THE BACKGROUND
We have worked with Network Rail since 2012, supplying business-
critical and operational print, in addition to delivering a variety of
one-off projects and general office supplies.
In 2016, we were approached to take over their mailing campaigns,
further consolidating the services we provide.
THE VITAL SERVICE
Notification mailings are used to communicate with households
close to railway tracks regarding engineering and maintenance
works that can be a potential source of noise or other nuisance to
residents. Network Rail has established that by informing residents
in advance of planned works, complaints are significantly reduced.
Notifications can either take the form of a letter, usually with a
map detailing the affected area, or a postcard, which are more
economical to produce and visually more effective. Volumes vary
from a single letter to tens of thousands per mailing, and are
identified using a given radius from a prescribed geographical
location. Mailings are directed to the occupier of an address rather
than a named individual to reduce data protection concerns.
Our production team is supplied with the letter text, a PDF of
any enclosures and the mailing list details. Typically, a mailing
request has a 24-hour turnaround so there is no delay in the
communications, and delivered via Royal Mail.
NETWORK RAIL CASE STUDY.
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The Vital team managed one of the biggest compliance and re-branding projects the banking industry had ever seen, while continuing to provide essential “business as usual” services, for the UK’s leading retail finance group.
THE BACKGROUND
In 2008, the combined entity consisting of Scotland’s principal bank
and the UK’s largest provider of mortgages in turn became a part of
the banking group known for its black horse. In 2009, Office Depot
provided this entire banking group with all operational print, corporate
business stationery, and personalised print (in addition to general office
stationery). Again in 2009, due to the size and market dominance of
our client, following the acquisition of the aforementioned merger, the
European Commission had concerns about the lack of competition
in our client’s marketplace. To address the concerns, this bank
announced plans to restructure businesses within the group. In 2011
“Project Verde” was announced: the culmination of which would see
the creation of two new brands. This transition was hugely complex,
dealing with a change to legal entity as well as trading style, involving
an intricate number of stakeholder and governance processes.
THE VITAL SERVICE
This was one of the biggest compliance and re-brand projects
within the banking industry, and after a long and challenging journey
Office Depot, in partnership with the banking group’s programme
team, successfully delivered all elements of the Verde project
in November 2013.
Each element of the project was fulfilled within agreed timelines and
to pre-defined quality and budgetary boundaries. No deadlines were
missed and positive feedback was received throughout the entire
project. Both banks are now live and trading, and operating without
issue. The entire project was delivered to specification (and with
the challenge of constant last minute changes) whilst continuing to
provide “business as usual” services without interruption.
HIGH STREET BANK CASE STUDY.
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For more information please contact us:
T: 020 8269 3600E: [email protected]
VITALCOMMUNICATIONS.COM
CONTACT.