![Page 1: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/1.jpg)
“Telematics for the Property Insurance Market”
Smart Home Sensors Enabling Customer Engagement and Reducing Property Claims & Losses
![Page 2: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/2.jpg)
Global Leader in Telematics for the Property Insurance Market
Launched in Silicon Valley in
2014 by successful tech
entrepreneurs
Currently partnered with 30+
insurance companies around
the globe
300K+ Sensors in market in all
50 US states, Canada, Europe,
and Australia
Billions of new data points
provided to insurance
companies and their
policyholders
Go-to-Market Strategy Home & Commercial Property Insurance Carriers
Roost Confidential 2
Who we are#1 provider of home telematics solutions to the insurance industry…
Early Stage Investment Partners
![Page 3: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/3.jpg)
Insurance carrier partners30+ P&C property carriers across all tiers….
Roost Confidential 3
Key Insights• Roost solutions are compelling and work for carriers of all sizes
• This is as much about digital customer engagement as it is about loss mitigation for carriers
![Page 4: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/4.jpg)
Where the industry has been
• Reactionary indemnification
• Communicate once or twice a year
• High loss costs 40-60% of premium
• Historic static data gathered outside the
property
How Roost is driving digital transformation for property insurance carriersThe shift has started…
Where the industry is going
• Proactive prevention
• Communicate often with policyholder
• Reduce loss costs
• Capture real-time data within the property to
support better risk selection & pricing
Roost Confidential 4
Key Insights• The insurance industry is embracing sensor technology to help drive transformation
• Numerous new insurance carriers are bundling insurance policies with sensors
• Distribution of sensors to policyholders is becoming table-stakes in P&C insurance
![Page 5: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/5.jpg)
Core value propositions:
• Customer engagement• Sensors enable a positive tangible experience• Compelling reason to download a mobile app• Verified email and mobile phone number• Transition from a paper to a digital relationship• Increased NPS, retention and brand affinity
• Claims cost mitigation• Reduce the cost of fire claims by faster
response to smoke alarm alerts & 911 action.• Eliminate the filing of water claims by early detection of
slow leaks • Helps transition to “prevention and protection”
• Data• Sensor and application data
Solution components:
• Cloud connected smart sensors
• White-label mobile app & services
• Data capture
• Turn-key deployment
Roost Confidential 5
The Roost property telematics solutionSensors + branded mobile app + data + deployment program…
Key Insights• Policyholders 77% more likely to recommend their insurance company after receiving a Roost sensor
• Non-alerted water leak claims result in 3-4x higher loss cost than Roost alerted claim
![Page 6: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/6.jpg)
NO MORE 3
AM LOW-
BATTERY
CHIRPS
ALERTS YOU
WHEN YOU’RE
AWAY FROM
HOME
SIMPLE AND
EASY
INSTALLATION
The Roost Smart
Battery delivers
smoke alarm
notifications to your
smartphone
Smart 9V battery – mitigating fire perilsFire loss mitigation and peace of mind…
Roost Confidential 6
~ 40% of home fires occur when no one is home according to the National Fire Protection Association
![Page 7: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/7.jpg)
Mitigation of preventable leaks
• Most water leaks originate in specific locations- Under sink, dishwasher, toilet, hot water heater, washer
• Freeze prevention – temperature sensor used to warn of freezing
conditions
Features
• Wi-Fi device with easy set-up
• Audible as well as smart-phone notification
• Includes temperature and humidity sensors
- Measurements every 30 minutes
- Sensor data uploaded to Cloud every 24 hours at random time
• Leverages Roost app and notification service
• Cost-effective
• Powered by two AA batteries with battery lifespan of 3-5 years
Smart water leak & freeze sensorWater leak claim prevention/mitigation + proxy for occupancy…
Roost Confidential 7
![Page 8: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/8.jpg)
• 82 Million garages in the US
• Primary entrance to home for over 60%
• Puts your brand and logo in front of policyholders every day
• Customize notification frequency
• Schedule preset alerts
• Before bedtime
• Morning drive away
• Kids home from school
• Wi-Fi connected
• Leverages Roost’s mobile app
• “Branded” alerts to smart phone
• 2 years life with replaceable battery
• 5 minutes to install
Roost Confidential 8
Smart garage door sensorPeace of mind & digital engagement with carrier brand…
Key Features:Large & relevant market opportunity
Always know if it’s open or closed
![Page 9: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/9.jpg)
How it worksInstalls with existing homeowner Wi-Fi in minutes…
Roost Confidential 9
![Page 10: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/10.jpg)
“We would have lost everything if it weren’t for the Roost Smart
Battery”
- Homeowner, Donna S.
Roost smart 9V battery saves upstate NY homeUnsolicited email from Roost user…
Roost Confidential 10
![Page 11: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/11.jpg)
• Objective: • Provide carriers with a white-label turn-key solution to offer policyholders a free carrier-branded mobile app with
one Roost smart home sensor for < $50
• Carrier benefits:• Capture policyholder verified email and mobile phone number
• “Real Estate” on policyholder’s phone with a branded mobile app
• New positive engagement with policyholder – improved brand exposure, brand affinity, NPS and customer experience
• Opportunity to mitigate or reduce fire and water leak claim costs
• Access to new data from inside the home
• Policyholder benefits: • Increase peace-of-mind at home through new “safety solutions”
• New positive perception of their carrier
• Solution detail:• One Roost smart sensor + white-labeled app + mobile app services
Roost’s approachSeed One Strategy
Roost Confidential 11
Key InsightMost policyholders will not purchase Smart Water Leak/Freeze or Smart Smoke Alarms/sensors
![Page 12: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/12.jpg)
Customer journey outreachAdoption & Installation ratesAverages across all Roost insurance partners
Roost Confidential 12
Key Insights• Carriers are inexperienced and reluctant to digitally communicate with their policyholders
• Plan and execute two to three customer journeys during the Pilot Program
• Installation rates rise over time with education…a 50% install rate will yield a surprising ROI
Journey Adoption Rates Installation Rates
Claims Adjuster Very High Very High
In-home inspection High High
Call center 40-60% 40-60%
Agent 20-50% 40-60%
Email 6-15% 40-60%
USPS mail 6-8% 40-60%
![Page 13: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/13.jpg)
User and Account Data
• Name
• Mobile number
• Home address
• Geo location
• Monitors• Multiple people can
receive the same
property alerts at the
same time
Identification Data
• Sensor name/location (user)
• Firmware version
• MAC address
• Router SSID
• Sensor serial number
• Wi-Fi Strength (app only)
• Alarm Mfg (user)
• Alarm Model (user)
• Alarm date of mfg.(user)
Sensor Data Reporting
• Sensor connection & deletion
• Low battery levels
• Smoke alarm detected
• Smoke alarm snooze (Battery only)
• Water leak alarm sounded
• High & low temp alarm on
• High & low humidity alarm on
• Climate Data readings (temp & humidity)
• Garage Open / Close
Roost data elementsAll data from sensors available to the insurance carrier every day…
Roost Confidential 13
Roost is ISO 27001CertifiedInformation Security Management Gold Standard
![Page 14: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/14.jpg)
Custom dashboard & .csv file (updated daily)Data from policyholders provided to you…
Roost Confidential 14
![Page 15: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/15.jpg)
You have an existing mobile app
Roost programs drive significantly higher
policyholder downloads of your mobile app
Two choices:
• Use Roost white-label app (included in program)
that links to your consumer portal
• Integrate Roost functionality into your existing
app (requires Roost SDK & IT integration project)
Access to policyholder relevant and engaging high
value 3rd party services
Carriers will experience significant increase in
mobile app downloads with Roost
You don’t have a mobile app
The Roost white-label carrier branded mobile
app is the digital engagement platform that
connects you to policyholders and agents
• Roost white-label app becomes your de-facto
mobile app for policyholder engagement
• Looks, acts, and feels like carrier mobile app
• You now have verified email and mobile phone
numbers for all participating policyholders
• Manages and monitors Roost devices
• Provides policyholders with link to carrier
consumer portal and high-value 3rd party services
Put your brand in front of your policyholders multiple times each month
The Roost white-label mobile appThe digital engagement connection to your policyholders…
Roost Confidential 15
![Page 16: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/16.jpg)
Insurance carrier white-label appYour brand & functionality + homeowner focused engagement services…
Roost Confidential 16
![Page 17: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/17.jpg)
Mobile app – core Roost functionalityWhite label Roost multi-function app for policyholders…
Roost Confidential 17
![Page 18: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/18.jpg)
Mobile app services todayMuch more than management & monitoring of Roost sensors…
App home screen
• Management & monitoring of Roost sensors and data
• Links to carrier self-service portal for policyholder services
• ID Card
• Pay-My-Bill
• FNOL
• Policy service
• Claim status
• Roadside Assistance
Roost Confidential 18
Severe weather alerts
Hyper local notifications drive action
• 500 m2 or zip code granularity
User enables up to 2 locations
Severe weather event warnings
• Precipitation
• Hail, heavy rain, flash flood, heavy snow accumulation
• Wind, storms & wildfire
• High wind, thunderstorms, tornado, hurricane, tropical storms, wildfire warning
• Temperatures
• Freezing temps & high temp warnings
Property Services
• Water leak notification... app button
triggers “local plumber call back in less
than 90 seconds“ feature
• Quick link to 250,000 local area home &
property service providers in the US
• Proactive property prevention services
communication platform
Key Insight73% of policyholders interact with the Roost mobile app monthly, 34% weekly, 13% daily
![Page 19: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/19.jpg)
Turn-key custom programRapid custom program development & sensor deployment…
Roost Confidential 19
• Kick off session with core team
• Customize by segmentation target and outreach method
• Build customer journeys to optimize impact
• Roost can drive the engagement execution
• Marketing automation to drive opt-in
• Surveys – qualification and post ship.
• Direct shipment and fulfillment to policyholders
• Weekly meetings and Quarterly Business Reviews during initial 9-12 month program rollout period
• No IT resources required
90 day launch and deploymentProject task
Duration
(days) 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29
Kickoff 1 6/21/2018
Identify Customer Journeys (CJs) 7
Digital assets
Identify assets associated with CJ 5
Customize online CJ Assets 8
Edit and iterate for online assets 20
Implement & test marketing automation 20
Approval of marketting automation - 8/22
Marketing automation ready - 8/27
Print assets
Roost design custom package sleeve & QSG 7
Partner review of package sleeve & QSG 4
Approval of custom sleeve & QSG to print - 7/11
Partner design custom print welcome card 7
Roost review of welcome card & revisions 4
Printing of proof & delivery to partner - 7/11
Approval of welcome card to print - 7/18
Print assets are printed in China 21
Co-branded app
App customization 28
App testing & review 28
Approval of app - 9/12
App release to Apple / Google Play -
Shipment
Pack and sea ship from China 42
Arrival of sea shipment - 9/17
Program launch - 9/24
September OctoberJune July August
Key Insights• Successful carriers iterate early and often to maximize success
• Plan 6 to 9 months to maximize customer journey effectiveness
![Page 20: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/20.jpg)
Roost Homeowners Pilot ProgramWhat is included…
Roost Confidential 20
Included in the Homeowners Pilot Program
• One Roost Water Leak/Freeze sensor
• Option for 2-pack with one Water Leak/Freeze sensor + one Smart Garage Door sensor or Smart 9V battery
• Carrier-branded mobile app customization and maintenance
• Carrier-branded packaging, quick start guide, and custom welcome card
• Data and data dashboard
• Development of customer journey
• Marketing automation tools
• Implementation management
• Manage inventory, pick, pack, ship, and track sensors to policyholders
• On-going customer support via text, e-mail, or telephone
![Page 21: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/21.jpg)
Roost Homeowners Pilot Program PricingOne or Two sensors per property…
Roost Confidential 21
2,500
$91,250(1,250 sensors)
$123,750(2,500 sensors)
$147,500(2,500 sensors)
$219,500(5,000 sensors)
Number of homes1 Water Leak/Freeze
sensor per home
1 Water Leak/Freeze
sensor + 1 Smart Garage
Door sensor or Smart 9V
battery per home
1,250
![Page 22: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/22.jpg)
Roost US homeowner survey - February 2019Survey data & insights….
• Primary quantitative study of 1,252 Roost device customers that responded to survey▪ 10.4% response rate from 12,000 Roost users invited▪ Roost sensors installed – Water Leak/Freeze (857), Smart 9V Battery (632), Smart Garage Door/Other (159)▪ User activation period range
▪ (1) Water Leak/Freeze sensor – 1 year
▪ (1) Smart 9V Battery – 2 years
▪ Largest demographic – Male, 45 to 60 years old, $100K to $150K household income, 92% are homeowners
• Customer satisfaction & engagement insights▪ 77% more likely to recommend their insurance company after receiving Roost sensor▪ 86% believe that Roost is a valuable addition to their home▪ 85% believe that they have a greater sense of peace-of-mind▪ 52% have received a notification from Roost that helped them (avg. 2.5 alerts/user)▪ 73% interact with the mobile app at least monthly
▪ 34% at least weekly▪ 13% daily
▪ 87% were happy with installation of their Roost sensor▪ 84% were pleased with the Roost mobile app usage and functionality
▪ Loss mitigation insights▪ Compelling and eye-opening▪ 60% of homeowners that install a water leak sensor have had prior water leaks/claims in their home▪ One water leak and freeze sensor catches 50% of water leaks in a home▪ If a homeowner is alerted by their Roost sensor to a water leak they have a 90% lower claims frequency and 75% lower
severity
Roost Confidential 22
![Page 23: “Telematics for the Property Insurance Market · Global Leader in Telematics for the Property Insurance Market Launched in Silicon Valley in 2014 by successful tech entrepreneurs](https://reader033.vdocuments.net/reader033/viewer/2022050502/5f94c6b0c999425a3d100514/html5/thumbnails/23.jpg)
• Highest value/lowest cost, best ROI solution in market
- Program payback period typically under 12 months
- Increased policyholder peace-of-mind and satisfaction with their insurance carrier
- Real digital engagement that results in a much-improved customer experience for policyholders
• Solutions built exclusively for the P&C insurance industry and branded for the insurance carrier
• More than 25 insurance company partners around the globe, and growing
• Sustainable growth trajectory and R&D investment focus
• Over 100 years of combined insurance industry/insurtech experience on Roost team
• Single-minded focus on helping the insurance industry and their policyholders
Digital Transformation…Proactive Prevention…Value
Why Roost?Best combination of affordable loss mitigation & policyholder engagement…
Roost Confidential 23