“We wander for distraction,But travel for fulfillment”

GOALS

-Robust Social Presence-Favorable App Store Ratings

-From Good to Great-$1M/month by year’s end

Existing APPs

APPs aTz travel Tripcase Expedia

Hotel Booking Yes Yes Yes

Ticket Booking Yes Yes Yes

Car Rental Yes Yes Yes

Holiday Activity Yes Yes Yes

Travel Documentation Yes Yes No

Local Assistance Yes No No

Multi-lingual Yes Yes No

Maps On the Go Yes No No

Famous Lookouts Yes No No

Manage Photos Yes Yes No

Customized Itinerary Yes No No

Competitors

Helpful Statistics

Take us with you

a single place for all your trips

aTz Travel-caters to local

languages-customizes mode

of transport

plan it with us-premium hotels to budget lodges

-customized itinerary-Local guide services

-self drive car rental-unifies google maps

-customizes travel

food-pops out nearby restaurants-adapts to your food habits-reminds you exotic places on the go

manage your trips

-organize your travel-customized albums

-keeps your travel document

Call the

locals

-local services instantly-resolves travel issues

sneak into market strategy

revenue model-In-app Ads

-Free premium services-allows easy integration

find your niche

-target audience-engage beta-testers

-be unique and exclusive

-Budget Backpackers-Spontaneous Wanderer

-Pre-planned Traveler-Big Spender-Adventurer

What gives us an edge?

-Local Assistance-Customized Itinerary

-Famous Lookouts Suggestions

Privileges

-Frequent Travelers get upgrades-Early bird schemes allow discounts

-Complimentary Tickets*

*Terms and Conditions apply(Only after 3 international travels/year)

“Welcome to Barcelona! View your free in-app walking guide here - we’ll show you the sites!”

“Wondering what to do next? See our list of top activities for Paris, France”

“Don’t forget - you’re booked for the 10:00am Tower of London tour”

“Join our Gold Club for exclusive access to the best hotels and dining across the globe!”

“You’ve always wanted to skydive - now is the time! Chiang Mai Skydiving is just 3 miles away!”

Lucrative Taglines…

REVIEWS

-analyze reviews of similar apps-get insight of their loopholes

-fix the errors

market research

-best advisor-helps with pricing

-use leader-board for best apps

design-hire a designer

-coherent design-stunning visual asset

How we make money?

- Advertisements(Admob &iAds)-Cost per install

-Sponsorship by related companies

Our collaborators

Access Level and Benefits

-Pre-Viewer, Uploader,Co-Owner-Regularization of Income-Benefits to share-holders

- Premium Benefits

Go online!!!

-Blogs and Websites are resourceful-Provide links for support and

social media-Promotional video and reviews

should be highlighted-App and website must be coherent

-A banner campaign on social media-Declaration of early bird privileges

-Convincing Notifications

MUSTs-before the launch day

Promotion and Social MediaLike . Share . Comment

The Launch

-App developers should understand the trend-Dec-Feb seems the best time

user retention-retention is the key to app success

-push notifications-make the users your marketers

-find your “viral” aspects

Feedback and Customer Engagement

-Customer should be able to contact easily-Try to look after unhappy customers-Try to answer them and solve issues

-Encourage them to give feedback

RECAP

The App PLAN

Development Marketing

DISCLAIMER

Presentation by:-Asimanshu Das

NIT,Rourkela

MARKETING INTERNSHIPPROF. SAMEER MATHUR

IIM,LUCKNOW