Download - App Store OPTIMIZATION 簡單說明
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APP STOREOPTIMIZATIONASO?什麼是 ASO?APP 時代生存守則.
rengised. 2012.Mar.03
Roca Chang
Friday, March 2, 12
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2000年網路泡沫化前後至今,每間公司都要有⼀一個網站
Friday, March 2, 12
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ANYTHINGAS
WEBSITE
Friday, March 2, 12
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SEO AGE
Friday, March 2, 12
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BOOM
Friday, March 2, 12
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APPLE 為世界帶來了
Friday, March 2, 12
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Friday, March 2, 12
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ANYTHINGAS
APP
Friday, March 2, 12
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人人都要有 APP
Friday, March 2, 12
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IOS APP STORE
Friday, March 2, 12
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MAC APP STORE
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Friday, March 2, 12
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審核、上架APPLE 國王很嚴格
Friday, March 2, 12
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但是名稱、描述介紹還滿開放的
Friday, March 2, 12
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平平都是找「MOVIE」待遇卻不同
Friday, March 2, 12
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APP 爆炸,找不到Friday, March 2, 12
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新時代的救星?Friday, March 2, 12
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ASO
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ASO
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ASO
Friday, March 2, 12
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APP STOREOPTIMIZATION
Friday, March 2, 12
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為了避免這種情況而被重視
Friday, March 2, 12
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APP STOREOPTIMIZATION讓您的 App 高人⼀一等!
Friday, March 2, 12
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SEO VS. ASO
•貴鬆鬆•關鍵字飽和•很多人在弄•到達率不代表收益
•免費•馬上獲利•曝光知名度高•對使用者觀感好
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其實長得跟網頁的道理差不多
Friday, March 2, 12
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直接把功能、目的標明在名稱
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如果有功能類似的找到自己的不⼀一樣
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吸引用戶的直接元素
•清楚、漂亮、對的 ICON•名稱與功能相符•好的評價
Friday, March 2, 12
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舉例來說
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設定關鍵字權重做好 UX 研究
Friday, March 2, 12
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把 REVIEW 搞好別專找槍手寫客套話
Friday, March 2, 12
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已經有公司專門在搞ASO
Friday, March 2, 12
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疑?我們有做 APP?
Friday, March 2, 12
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Q.A
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