aeped.com
Appalachian PowerEconomic Development Forum
May 16, 2013Tamarack Conference Center,
Beckley, WV
John J. SmolakDirector of Economic and Business Development
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Appalachian Power Who We Are…
• Appalachian Power is a subsidiary of American Electric Power (AEP)– One of seven operating companies in 11 states and
one of the largest investor owned electric utilities in the U.S.
• More than 1 million customers in Virginia, West Virginia and Tennessee
• 2011 total revenue - $3.2 billion• 2011 net income - $163 million • Approximately 3,600 employees
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Appalachian PowerWho We Are…
• Most expansive operating unit within AEP– 20,000 square
mile service area
– Generating capacity of more than 8,000 megawatts
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Appalachian PowerService Territory…
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Appalachian PowerEconomic Development Program
Program of work focusing on three main areas: – Business attraction– Business retention and expansion– Community relationships and assistance
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Appalachian PowerBusiness Attraction
• Collaborate with economic development allies on marketing– Example: Data Center
Qualified Site Marketing Program
• Encourage external outreach & brand awareness
• Promote economic development rider incentive
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Appalachian PowerBusiness Retention & Expansion
• Collaborate with economic development allies and Appalachian customer service team on existing customer growth and service reliability
• Promote Economic Development Rider –available to existing customers
• Coordinate with Appalachian external affairs and corporate communications on customer-related service reliability
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Appalachian PowerCommunity Assistance
• Collaborate with economic development allies on new industrial property development
• Lend financial support to feasibility, engineering, master planning and environmental studies
• Provide financial support to economic development allies for qualified training programs
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In Summary… In the end, it’s all about…
• Relationships• Marketing• Competitive Product• Deal Closure• Job Creation and Retention • Capital Investment • Capturing New Electric Revenue
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Questions and Comments?
John J. SmolakAppalachian Power Company540-985-2605 - office540-598-1984 - [email protected] www.aeped.com
