ARABIA 2019
VP A•W•A•R•D•S
www.vpawards.com
CELEBRATING THE UNIQUENESS OF THE MIDDLE
EASTERN OPTICAL COMMUNITY
WITH ITS BIGGEST AND MOST
PRESTIGIOUS AWARDS YET AGAIN.
GOES TO CAIRO
THE #1 EYEWEAR FASHION MAGAZINE IN THE MIDDLE EAST
A joint initiative by
A ONE-OF-A-KIND TRADE EVENT FOR THE OPTICAL INDUSTY IN THE MENA REGION
EACH YEAR THE VISIONPLUS AWARDS GROW IN TERMS OF MAGNITUDE, REACH AND STATUREIn the previous editions VisionPlus Awards set new benchmarks when it witnessed overwhelming participation from leading names like Luxottica, Safilo, Essilor, Marchon, DeRigo Vision, Bausch + Lomb, just to name a few, year after year.
Attention brand owners and distributors! This is YOUR opportunity to re-establish leadership in the industry, spread awareness and get recognition as well as votes from YOUR loyal customers.
Come, join the celebrations!
ARABIA 2019
VP A•W•A•R•D•S
The fifth edition of the coveted VisionPlus Awards will be held in Cairo,
with CiO hosting the awards ceremony this yearLAUNCHED IN 2014, VISIONPLUS AWARDS WAS FIRST CONDUCTED IN INDIA
AS ONE OF THE FIRST INITIATIVES OF ITS KIND IN THIS PART OF THE WORLD. FOLLOWING ITS SUCCESS, VP AWARDS MOVED TO THE MIDDLE EAST WHERE
FOUR EDITIONS WERE HOSTED IN COLLABORATION WITH THE DWTC'S VISION-X, DUBAI TITLED AS 'VISION-X VP AWARDS'.
VP Awards has grown to be one of the most celebrated events of the optical industry in the MENA region, and has received
tremendous support from brands globally, as well as from the local eye-care practitioners who have supported
their favourite brands with their votes.
The much anticipated 2018-2019 edition will be hosted by Cairo International Fair (CiO) on April 13, 2019
VP Awards Arabia 2019 edition, as CiO VP Awards comprises of all the fun, excitement as well as motivation that it has been delivering in all the previous sessions and much more.
GOES TO CAIRO
Transparent Process Brands and distributors are invited to enter their leading products for
17 distinct categories
Nominations are declared after entries are judged by an expert panel comprising heads of the biggest retail chains in the
region. Each entry is reviewed on the basis of relevant criteria for each category.
Professionals from the MENA optical business are invited to participate in
online and offline voting
Winners get announced live at a grand ceremony held after the second
day of the CiO Exhibition
ARABIA 2019
VP A•W•A•R•D•S
Every year the chosen winners walk away with a coveted trophy and celebrate their moment of pride
and proudly display their achievements. And yet, in a way, everyone wins. Being nominated by the esteemed panel of judges is a victory in itself because it clearly indicates the
superiority of the entry product amongst various options available in the industry.
YOUR VISION AND EFFORTS IS WHAT TRULY MOULDS THE MARKET OFFERINGS.
GET THE SPOTLIGHT ONTO YOUR STAR PRODUCTS AND RECOGNITION FROM THE INDUSTRY EXPERTS.
ALL NOMINATED BRANDS ARE PROMOTED ON THE ONLINE AND SOCIAL MEDIA FORUMS TO THE OPTICIANS FOR VOTING.
THE VISIBILITY YOUR BRAND GETS WITH CIO VP AWARDS MAKES IT THE PERFECT PLATFORM TO GARNER BRAND LOYALTY FOR YOUR EYEWEAR.
Increased
SALES
Increased
BRAND RECOGNITION
GREAT MEDIA EXPOSURE to the optical industry
INCREASED INTERACTION with the customer
Get updated about latest
TRENDS & TECHNOLOGY
5GREAT REASONS TO PARTICIPATE
ARABIA 2019
VP A•W•A•R•D•S
NOTE : Final shortlisted nominations are chosen by an independent panel according to select criteria for each category. Applicants are requested to note the selection criteria in detail to direct their winning applications. • All entries will be rated by the CiOVP Awards Jury based on the
criteria mentioned above • Each criteria may have special weighting assigned • In the event of insufficient entries for any particular category, the jury may nominate three entries at their discretion • Eyewear introduced to the Middle East market only after Sep 01, 2017 are eligible.
* VALUE PROPOSITION = POTENTIAL SELLING PRICE : DEALER PRICE
BEST NEW SPORTS EYEWEARCIOVP-09 — SPORTS EYEWEAR
BEST NEW CHILDREN'S EYEWEARCIOVP-10 — CHILDREN'S EYEWEAR
A) INNOVATION IN TECHNOLOGY B) AESTHETICS C) BRAND PROMOTION INITIATIVES
A) PROTECTIVE FEATURES B) FINISH & COMFORT C) AESTHETICS D) BRAND PROMOTION INITIATIVES
F U N C T I O N A L E Y E W E A R
MOST POPULAR LENS (PROGRESSIVE)CIOVP-11 — PROGRESSIVE LENS
MOST POPULAR LENS (BEST VALUE)CIOVP-12 — LENSES OFFERING BEST VALUE PROPOSITION* TO OPTICIANS
MOST POPULAR LENS COATING/VALUE ADDCIOVP-13 — VALUE ADDITION COATINGS OR INNOVATIONS
A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL
A) LENS QUALITY B) SUPPORT & SERVICE C) VALUE PROPOSITION*
A) INNOVATION B) SUPPORT & SERVICE C) VALUE PROPOSITION*
O P H T H A L M I C L E N S
MOST POPULAR OPH.CONTACT LENSCIOVP-14 — POWERED CONTACT LENSES
MOST POPULAR COLOURED CONTACT LENSCIOVP-15 — COLOURED CONTACT LENSES
A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL
A) LENS QUALITY B) DESIGN FEATURES C) PROMOTION AT CONSUMER LEVEL
C O N T A C T L E N S
BEST VALUE ENHANCER (RETAIL) CIOVP-16 — ALL INSTRUMENTS AND EQUIPMENT USED AT RETAIL STORES
BEST VALUE ENHANCER (LAB)CIOVP-17 — ALL INSTRUMENTS AND EQUIPMENT USED AT LENS LABS
A) UTILITY B) VALUE ENHANCEMENT C) INNOVATION IN TECHNOLOGY
A) UTILITY B) VALUE ENHANCEMENT C) INNOVATION IN TECHNOLOGY
I N S T R U M E N T S & E Q U I P M E N T
SPECIAL JURY AWARD CIOVP-18 — DESERVING INITIATIVE, PRODUCT, SERVICE
THAT MAY NOT HAVE BEEN COVERED ABOVE
OUT OF THE BOX INNOVATION (1 VOTE PER JURY MEMBER) FINAL DECISION BASED ON MAJORITY
S P E C I A L
AWARD CATEGORIESAnd Nominations' Criteria
BEST NEW SPECTACLE FRAME (LUXURY) CIOVP-01 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)
BEST NEW SPECTACLE FRAME (DESIGNER)CIOVP-02 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)
BEST NEW SPECTACLE FRAME (NICHE) CIOVP-03 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)
BEST NEW SPECTACLE FRAME (POPULAR)CIOVP-04 — ALL BRANDS (RETAIL PRICE < AED 1499)
A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY D) PERCEIVED BRAND VALUE
A) AESTHETICS B) FINISH & COMFORT C) VALUE PROPOSITION D) BRAND PROMOTION INITIATIVES
S P E C T A C L E F R A M E S
BEST NEW SUNGLASS MODEL (LUXURY) CIOVP-05 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)
BEST NEW SUNGLASS MODEL (DESIGNER)CIOVP-06 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)
BEST NEW SUNGLASS MODEL (NICHE) CIOVP-07 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)
BEST NEW SUNGLASS MODEL (POPULAR)CIOVP-08 — ALL BRANDS (RETAIL PRICE < AED 1499)
A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY D) PERCEIVED BRAND VALUE
A) AESTHETICS B) FINISH & COMFORT C) VALUE PROPOSITION D) BRAND PROMOTION INITIATIVES
S U N G L A S S E S
ARABIA 2019
VP A•W•A•R•D•S
Entry fee for submissions :
AED 500 / USD 150 per entry* ITEMS HAVING A RETAIL PRICE ABOVE AED 10000 COULD BE SET ASIDE TO BE COLLECTED IF REQUESTED IN ADVANCE WITH AN OFFICIAL NOTE (ANNEX A) INDEMNIFYING THE ORGANISERS OF ANY BREAKAGE DURING TRANSFER OR HANDLING.
Submission of ENTRIES
( D E A D L I N E J A N 0 5 , 2 0 1 9 )
ENTRIES CAN BE SUBMITTED BY BRAND OWNERS OR THEIR LICENSED DISTRIBUTORS IN THE MENA REGION. THERE IS NO LIMIT TO THE NUMBER OF ENTRIES THAT CAN BE SUBMITTED.
ALL ENTRIES BESIDES ‘INSTRUMENTS & EQUIPMENT’ ARE TO BE MADE ALONG WITH A NON-RETURNABLE* DISPLAY SAMPLE AND ANY MARKETING COLLATERAL HIGHLIGHTING ITS UNIQUE FEATURES, WHERE APPLICABLE.
SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’ CATEGORY SHOULD HAVE GOOD QUALITY IMAGES OF THE PRODUCT WITH RELEVANT LITERATURE HIGHLIGHTING ITS KEY FEATURES.
ARABIA 2019
VP A•W•A•R•D•S
Note : All payment to be in favour of ‘FourPlus General Trading LLC’ • Cheque/Payorder to be payable in Dubai, UAE • Entries once made cannot be cancelled or reimbursed • FourPlus Media reserves the right to modify/amend the program if necessary
• Payments to be sent to FourPlus General Trading LLC, 402, Damac Business Tower, Business Bay, Dubai, UAE, PO Box 119755
PERSONAL DETAILS
FULL NAME : ________________________________
DESIGNATION : ______________________________
COMPANY NAME : ___________________________
____________________________________________
____________________________________________
ADDRESS : __________________________________
____________________________________________
____________________________________________
____________________________________________
TEL : _______________________________________
FAX : _______________________________________
MOBILE : ___________________________________
E-MAIL : ____________________________________
PLEASE USE SEPARATE FORMS FOR EACH INDIVIDUAL PRODUCT ENTRY.MAKE COPIES OF THIS FORM AS REQUIRED OR DOWNLOAD FROM www.vpawards.com
ENTRY PRODUCT/MODEL DETAILS TO BE MENTIONED OVERLEAFLAST DATE FOR ENTRY (ALONG WITH CHEQUE/PAYORDER AND PRODUCT SAMPLES) : JAN 05, 2019
PAYMENT DETAILS (AED 500 / USD 150 PER ENTRY)
DD/Cheque No. ______________________________
Amount : ___________________________________
Date : ______________________________________
Bank : ______________________________________
ALL ENTRIES BESIDES ‘INSTRUMENTS & EQUIPMENT’ ARE TO BE MADE ALONG WITH A NON-RETURNABLE DISPLAY SAMPLE AND
ANY MARKETING COLLATERAL HIGHLIGHTING ITS UNIQUE FEATURES, WHERE APPLICABLE.
SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’ CATEGORY SHOULD HAVE
GOOD QUALITY IMAGES OF THE PRODUCT WITH RELEVANT LITERATURE HIGHLIGHTING
ITS KEY FEATURES.
ITEMS HAVING A RETAIL PRICE ABOVE AED 10000 COULD BE SET ASIDE TO BE COLLECTED IF REQUESTED IN ADVANCE
WITH AN OFFICIAL NOTE (ANNEX A) INDEMNIFYING THE ORGANISERS OF ANY BREAKAGE DURING TRANSFER
OR HANDLING.
ENTRY AND PAYMENTS CAN ALSO BE SUBMITTED ONLINE » WWW.VPAWARDS.COM
ARABIA 2019
VP A•W•A•R•D•S
ENTRY CATEGORY (PLEASE TICK 'ONE' ONLY)
SPECTACLE FRAMES
CIOVP-01 BEST NEW SPECTACLE FRAME (LUXURY)
CIOVP-02 BEST NEW SPECTACLE FRAME (DESIGNER)
CIOVP-03 BEST NEW SPECTACLE FRAME (NICHE)
CIOVP-04 BEST NEW SPECTACLE FRAME (POPULAR)
SUNGLASSES
CIOVP-05 BEST NEW SUNGLASS MODEL (LUXURY)
CIOVP-06 BEST NEW SUNGLASS MODEL (DESIGNER)
CIOVP-07 BEST NEW SUNGLASS FRAME (NICHE)
CIOVP-08 BEST NEW SUNGLASS MODEL (POPULAR)
FUNCTIONAL EYEWEAR
CIOVP-09 BEST NEW SPORTS EYEWEAR
CIOVP-10 BEST NEW CHILDREN'S EYEWEAR
OPHTHALMIC LENS
CIOVP-11 MOST POPULAR LENS (PROGRESSIVE)
CIOVP-12 MOST POPULAR LENS (BEST VALUE)
CIOVP-13 MOST POPULAR LENS COATING/VALUE ADD
CONTACT LENS
CIOVP-14 MOST POPULAR OPH.CONTACT LENS
CIOVP-15 MOST POPULAR COLOURED CONTACT LENS
INSTRUMENTS AND EQUIPMENT
CIOVP-16 BEST VALUE ENHANCER (RETAIL)
CIOVP-17 BEST VALUE ENHANCER (LAB)
PRODUCT DETAILS(AS YOU WOULD WANT TO APPEAR ON NOMINATION)
BRAND NAME :
______________________________________
NAME / NUMBER OF PRODUCT :
______________________________________
UNIQUE PRODUCT FEATURES(UPTO 100 WORDS ONLY) AS YOU WOULD LIKE IT TO APPEAR ON YOUR ONLINE LISTING :
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
I undertake that I am authorised to make this award entry in this category, and that the product was first introduced to the MENA market only after Sep 1, 2017.
Further, I confirm that the details provided are accurate and understand that the entry would be disqualified automatically in the event of any discrepancy.
Signature and Stamp
NO
TE
: O
NLY
ON
E E
NT
RY
PE
R F
OR
Muse
sep
ara
te f
orm
s fo
r eve
ry a
dd
itio
nal e
ntr
y
Signature and StampDate :
Annex A
We confirm that the products listed below, and being entered into the CiO VP Awards are over the value of AED 10000.
Further, we indemnify the organisers of CiO VP Awards and / or its employees of any breakage or damage that may have occured to the products listed below during transfer or handling.
We undertake to have the products collected from the VisionPlus office (FourPlus Media, 402, Damac Business Tower, Business Bay, Dubai) within 20 days after the conclusion of the award programme.
We understand that in the event of our failure to do so the organisers are free to dispose the product at their will.
Schedule
NOMINATIONSBY NOTED JURY
MEMBERS Scheduled for Jan 20, 2019
VOTING BY EYE-CARE
PRACTITIONERS From Feb 15 to Mar 31, 2019
1 2 3ENTRY
SUBMISSIONS BY BRANDS
Last date Jan 05, 2019
www.vpawards.com
AWARDS CEREMONY HOSTED BY
for more details contact: Jasbir Bolar : +971 50 8886436or write to [email protected]
ORGANISED BY
FOURPLUS MEDIA
CAIRO INTERNATIONAL OPTICAL FAIR ON APRIL 13, 2019 AT HOTEL ROYAL MAXIM KEMPINSKI CAIRO, EGYPT
ARABIA 2019
VP A•W•A•R•D•S