ARBY’SSETSAIMONVENISONAFTERCONQUERINGSMOKEMOUNTAIN,MEATMOUNTAINANDPORKBELLY
SelectRestaurantsinWisconsin,Minnesota,Michigan,Pennsylvania,TennesseeandGeorgiatoofferthick-cutVenisonSandwichasdeerhuntingseasonopens
ATLANTA(October26,2016)–Forthemorethan20MillionhuntersacrossAmerica,thearrivaloffallmeansMeatsSeasonisfinallyhere.AndnorestaurantunderstandsMeatsSeasonbetterthanArby’s,whichiswhytheFastCrafted®sandwichbrandwillreleaseaVenisonSandwichinpopularhuntingmarketsbeginninginearlyNovember.TheVenisonSandwichatArby’sfeaturesathick-cutvenisonsteakandcrispyonionstoppedwithajuniperberrysauceonatoastedspecialtyroll.Thevenisonismarinatedingarlic,saltandpepperandthencookedforthreehourstojuicy,tenderperfection.ThejuniperberrysauceisaCabernetsteaksauceinfusedwithjuniperberries,givingthealreadyuniquesandwichanothersignaturetwist.“Huntershuntthemeats,andwehavethemeats,soitmakessenseforustoconnectwiththemandofferasandwichthattheycan’tgetatanyotherrestaurantchain,”saidRobLynch,ChiefMarketingOfficerandBrandPresidentofArby’sRestaurantGroup,Inc.“We’reabrandthat’snotafraidtotakerisksandwhiletheVenisonsandwichisprobablythebiggeststretchforusyet,it’sincrediblydeliciousandwecan’twaittogetitinthehandsofourguests.Youwon’tleaveahuntempty-handedafterstoppingbyArby’s."TheVenisonSandwichwillbeofferedat17Arby’srestaurantsacrossAmerica,eachwithinheavydeerhuntingareasinthestatesofWisconsin,Minnesota,Michigan,Pennsylvania,TennesseeandGeorgia.Restaurantlocationsanddatesavailableare:AvailableOct.31-Nov.3
• 2044RosaL.ParksBlvd.,Nashville,Tenn.37228AvailableNov.4-6
• 3821TowerAve.,Superior,Wis.54880• 1690ParkPlaceBlvd.,St.LouisPark,Minn.55416• 704Highway33South,Cloquet,Minn.55720 • 348LincolnAve.SE,St.Cloud,Minn.56301 • 3275FirstSt.S,St.Cloud,Minn.56301• 4415RoswellRd.NE,Atlanta,Georgia30342
AvailableNov.12-15
• 4229WViennaRd.,Clio,Mich.48420• 404017MileRd.NE,CedarSprings,Mich.49319• 1215M89,Plainwell,Mich.49080• 8685BirchRunRd.,BirchRun,Mich.48415
AvailableNov.25-28
• 5205LibraryRoad,BethelPark,PA15102• 4260OhioRiverBlvd.,Bellevue,Penn.15202• 16TowneCenterDrive,Leechburg,Penn.15656• 2539WStateSt.,NewCastle,Penn.16101• 2648EllwoodRd.,NewCastle,Penn.16101• 3224WilmingtonRd.,NewCastle,Penn.16105
InadditiontotheVenisonSandwichoffering,Arby’slaunchedanationaladvertisingcampaign–It’sMeatsSeason™–tocelebratethestartofhuntingseasonwithhuntersacrossthecountry.TheadscanbeviewedontheArby’sYouTubeChannel.
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AboutArby’sArby’s,foundedin1964,isthefirstnationallyfranchisedsandwichrestaurantbrand,withmorethan3,300restaurantsworldwide.TheArby’sbrandpurposeis“InspiringSmilesThroughDeliciousExperiences®.”Arby’s®restaurantsfeatureFastCrafted®service,auniqueblendofquick-servespeedandvaluecombinedwiththequalityandmade-for-youcareoffastcasual.Arby’sRestaurantGroup,Inc.istheparentcompanyofthefranchisoroftheArby’sbrandandisheadquarteredinAtlanta,Ga.VisitArbys.comformoreinformation.WiththecurrentgrowthandmomentumoftheBrand,Arby’sisactivelyseekingnewfranchisees.Tolearnmoreaboutavailablemarketsandrequirements,visitArbysFranchising.com.MediaContact:[email protected]
