Source: US - Informate Mobile Insights | Period - Apr'14 to Mar'15

Data across Android smartphone users

www.informatemi.com

Reach (%) Time spent amongst users (mins/week) No. of times used in a week

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Mar '15Feb '15Jan '15Dec '14Nov '14Oct '14Sep '14Aug '14Jul '14Jun '14May '14Apr '14

80%72%

76%67%

72%64%

70% 68% 71% 72% 71% 70%

113 117 118

9488

8091

106

91 95 10089

46 51 48 46 43 39 37 3946

51 4639