"Despite claims that use of electronic cigarettes risks renormalising smoking, we found no evidence to support this view. On the contrary, electronic cigarettes may be helping to reduce smoking as more people use them as an aid to quitting."

Professor West,Smoking Toolkit

NicotineReplacement

TherapyElectronicCigarettes

JUST 0.1% OF ECIGARETTE USERSHAVE NEVER SMOKED

ExistingSmokers

*oncea week or more

ExSmokers

WHO USES ELECTRONIC CIGARETTES?

WHY PEOPLE ARE USING ELECTRONIC CIGARETTES?

WHICH IS MORE EFFECTIVE AT GETTING PEOPLE OFF TOBACCO CIGARETTES?

2/3 1/3

Sources: www.ash.org.uk/files/documents/ASH_891.pdfhttp://nicotinepolicy.net/commentary/86-g-krol/861-new-research-shows-electronic-cigarettes-better-for-quitting-than-no-air-over-thecounter-nrt-worse-than-no-aidwww.smokinginengland.info/latest-statistics/ www.ecigarettedirect.co.uk

EX SMOKERS

71%

48%

"To help me stop smoking entirely"

"To help keep me o� tobacco"

CURRENT SMOKERS

48%

37%

"To help me reduce the amount of tobacco I smoke, but not stop completely"

"To save money compared with smoking tobacco"

Children regularly using electronic cigarettes*

10% 19.9%

ALMOST TWICE ASEFFECTIVE AS NRT!

Over

people now use electronic cigarettes - but are they a gateway to or an exit from smoking?

We take a look at the evidence.

ELECTRONICCIGARETTES:A GATEWAY TO SMOKING?

2,000,000

5%Existing Smokers

0%Non-Smokers