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Are You Connected?Get LinkedIn!
Joe Kovacs, APRJune 6, 2013
Are You Connected? Get LinkedIn!
Social Media – Moving Online
We are not doing anything new, we are just doing the same things with new tools, more often and with more personal power (public relations, networking)
The “Caveman Principle”
Are You Connected? Get LinkedIn!
The Caveman Principle Human beings will
always be drawn to participate in personal communities and social media can help drive human connection
When people see each other regularly, they’re more likely to want to know them and do business with them
Are You Connected? Get LinkedIn!
Social Media – Moving Online
Social media is part of a communications revolution (telephone, radio, television, etc.)
Demographic trends point toward technology as an increasingly popular means of communication and not just among particular age groups
AICPA Horizons 2025
Are You Connected? Get LinkedIn!
Social Media – Moving Online Adapt! Before we start, let’s hear about you, your
experience with LinkedIn and what you want to get from this workshop
Are You Connected? Get LinkedIn!
What Exactly is LinkedIn? A network where networking never ends
– Executives/board members: build relationships with donors, partners, media, industry stakeholders, find board members
– Finance directors: find other CFOs, controllers to solve common problems and challenges; talk about compliance requirements
– Development directors: build fundraising awareness and relationships with donors
– Public relations executives: stakeholder relationship building
LinkedIn for Nonprofits (nonprofit.linkedin.com)
Any social network: goal-setting is crucial
Use LinkedIn to find board members through Board Member Connect
Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully Be a pub
crawling champ! – LinkedIn is always evolving; don’t let the party leave you behind
Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully Be a
Buddhist monk – be open with others; better yet, give!
Give resources, insights, advice
Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully Be like Honest
Abe Lincoln. Earn trust!
Are You Connected? Get LinkedIn!
BE THERE“80 Percent of Success is
Just Showing Up”
Profile: Tell the world your story
Profile: Logged Out of LinkedIn
A thoroughly developed profile will tell users you cared enough to develop it and should be taken seriously
Build a Network – Add Connections
Build a Network – Add Connections
Are You Connected? Get LinkedIn!
Build a Network – Simple Search Basic search
– Add connections following network events– Search by exact name and you will have a “connect” button
Are You Connected? Get LinkedIn!
Build a Network – Simple Search When you find who you’re looking for, click the
“connect” icon to pull up an invitation to connect
Are You Connected? Get LinkedIn!
Subscribe to a Premium Account
Are You Connected? Get LinkedIn!
Build a Network – Simple SearchThe generic
invitation to connect is one of LinkedIn’s weakest features
Various ways you might know Mick
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Build a Network – Simple/Advanced Search
A personalized invitation will improve the chance they will accept … though I’m not sure about Mick Jagger
Are You Connected? Get LinkedIn!
Build a Network – Simple/Advanced Search
Advanced Search– Search by
criteria, such as title, industry and location
– For example: find CFOs/ Controllers/ COOs from the nonprofit industry in the DC region
Build a Network – Sharing Information The basics: share information with your
connections (and see what they share in return)
Build a Network – Add Connections Post resources for your connections
Sources of Information to Post
Use a blog aggregator such as Feedly to pull together blog subscriptions about issues facing the nonprofit industry
Tag Connections in Posts
Sending Messages
Sending Messages
If you send or receive messages with those in your network whom you don’t know well but with whom you have built trust, there is a greater chance of positive engagement (different from email)
“Tagging” Connections
Removing Connections
Cull your lists occasionally to keep the content in your feed current and interesting
Connections interface on LinkedIn is not its greatest strength
Company Page – Why When I Have a Website?
Company Page – Why When I Have a Website?
People visit LinkedIn to learn about topics, individuals & companies
Public relations – Good for fundraising campaigns esp. in connection w/Facebook
Tip: “like” every company post to share it with your connections
Drive website traffic with appropriate linksCareer opportunities will be discussed later
in the presentation
Clicking the Companies tab in the header will show you a list of the most recent posts from all the companies you follow on LinkedIn
Services – details about your company
Are You Connected? Get LinkedIn!
Network!
Groups – Networking Communities (Search for Communities of Interest)
Sample Group Page – LinkedIn Board Member Connect
Joe’s Groups
More About Groups
Use group- related networking to begin discussions or make announcements
Share posts from blog aggregators
Group Discussions
Group Promotions
Are You Connected? Get LinkedIn!
Tips About Interacting with Groups Tip: don’t take conversations offline too
quickly; build online relationships first to establish trust:– Start discussions and comment on active
discussions– “Like” discussions and comments– Share resources with your network
Comments posted to a group will be visible to your connections as well
However, you can change your settings to adjust this feature
Should I and Can I Join the Group?
How many members?
How old is the group?
Does group participation require approval?
Group statistics are available on the right sidebar
Should I Participate? Some groups are
simply for branding. You don’t need to be engaged, but membership in these groups says something about you and your background
Your connections can help you determine if the group is useful
Creating a Group – Manage Your Own
Group logo Copyright
restrictions Group type Group summary/
description Owner email Access options Location Group openness
Owners – controls membership, discussions, settings, subgroups, rules, etc. Can transfer group ownership to another manager
Managers – same access but can’t close or transfer group ownership
Moderators – monitor discussions and comments, manage submissions and moderation queues; can feature discussions
Group Responsibilities
Invite connections to join your group Invitations cannot be personalized but….
Well, yes you can personalize your invitations. Sort of…
Customize message templates to communicate with members (or hopeful members)
LinkedIn Signal
LinkedIn Signal (available from the “News” menu) allows you to find information about topics inside or outside of your network
LinkedIn Signal Find out
who is talking about nonprofit issues
Hashtags indicate someone is also posting for Twitter
Are You Connected? Get LinkedIn!
Managing Information
Managing Your Network
Online Rolodex
Remove connections
Tagging Poor
interface scrolling through all connections
Are You Connected? Get LinkedIn!
Gather Information About Your Profession, Not What People Are Eating for Breakfast “It’s not the amount of information in social
networks that is the problem, it is the lack of appropriate filters”
Be selective about who you accept into your network– Accepting invitations from strangers may devalue your
feed– Look for mutual connections or commonalities from
strangers– Students and newbies to LinkedIn are often okay– Avoid politics, unless connected to your nonprofit mission
Manage Group
Engagement
Frequency of emails to inbox
Level of activity Don’t get actively
involved in too many groups
Leave group option available
Manage What Information Appears in Your Feed
Keep in mind that filtering information doesn’t mean seeking only a small amount of information
Scroll regularly
Build a Network – Who Do People Connect With?
Looking for a Job?
Are You Connected? Get LinkedIn!
Using LinkedIn Today to Access the Latest
Insights about Nonprofits andOther Topics
LinkedIn Today
One difference between LinkedIn and Twitter is that LinkedIn is also a clearinghouse of articles and industry-specific thought leadership.
LinkedIn Today – Channel-Specific Articles
Articles range across a variety of industries and topics
Subscriptions are available
LinkedIn will still show you popular articles from other industries
LinkedIn Today – Channel-Specific Articles
Different channels have different numbers of followers
Click on the “+” sign to subscribe to a channel
LinkedIn Today
Channels
Social Impact used to be Nonprofit Management
Influencers
Influencers post articles in different channels
Can follow posts by influencers from Channels pages or Influencers pages
Influencers
Article postings
Follow thought leaders to have posts emailed to you
Thought leaders have thousands of followers
LinkedIn Today articles share features of blogs (hybrid) – visitors havethe option to comment
New Age of LinkedIn
Link to Dan Roth video: www.businessinsider.com/how-linkedin-today-works-2012-11
LinkedIn is becoming more about sharing professional insights
Articles have sharing buttons/comments section
LinkedIn has been about introducing yourself for eight years; now it is about sharing useful information
Are You Connected? Get LinkedIn!
Jobs!
Post a Job
You can buy a single job for 30 days or a package of jobs (5-pack or 10-pack); price depends on what region of the country you are in; track by area code
Useful tips in the right-hand column, “Learn More”
Post a Job – How to Develop a Post
Post a Job – How to Develop a Post
Post a Job – How to Develop a Post
Are You Connected? Get LinkedIn!
Include Recruiter Details?Human Resources – at high risk for
connection requests? My human resources specialist will accept connection requests from strangers in our industry but not from anyone else
Post a Job – Share Your Job Postings
Jobs page Link to job
from company page
Link to job from the jobs tab in LinkedIn groups
Post a Job – Group Jobs Tab
Searching for a Job
Building a Profile for Job Search – Be Aware of Your Activity Broadcasts
If you’re developing a profile to begin a job search, you might want to turn off your activity broadcasts
Searching for a Job
Searching for a Job
Sponsored jobs are not geographically based
Job suggestions are based on keywords in your profile
Job Search – Advantages of a Strong Network
Interested in a Company – Company Careers
Interested in a Company –Company Careers
Updates: Jobs You’re not limited to companies whose pages
you follow
Job Posting – Habitat for Humanity Job layout How to apply Recruiter
contact Share job Save job Job post
details (# of clicks)
Network connections
Job Posting – Habitat for Humanity Similar jobs Company
description “Apply on
Company website”
Job postings do not appear on aggregators (SimplyHired.com/Indeed.com)
Are You Connected? Get LinkedIn!
Additional LinkedIn Features
Additional Features and Considerations
Recommendations and endorsementsLinkedIn PremiumLinkedIn blog – stay current with
updates & strategies for using Linked
Skills and Expertise: Endorsements
Endorse Someone!
Recommend Someone!
Managing Your Recommendations
Provide a Recommendation
Provide a Recommendation
LinkedIn Premium
Subscription Paid options View full
profiles InMail Introductions
LinkedIn Premium
Subscription- Job Search
InMail Featured
Applicant Job Seeker
Group and Webinar
LinkedIn Premium
Subscription- Talent Finder
Used by recruiters
Free subscription advertised for nonprofits
LinkedIn Blog – stay on top of what’s current and upcoming on LinkedIn
(blog.linkedin.com)
4550 Montgomery Avenue, Suite 650N • Bethesda, MD 20814
Joe Kovacs, APR, Director of MarketingEmail: [email protected] Telephone: (301) 951 – 9090Website: www.grfcpa.com
Questions & Answers