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Arizona State University
2017 Update & Operational and Financial Review
Arizona Board of Regents
February 3, 2017
Strategic Enterprise Plan
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ASU is a comprehensive public research
university, measured not by whom it excludes,
but by whom it includes and how they
succeed; advancing research and discovery
of public value; and assuming fundamental
responsibility for the economic, social,
cultural, and overall health of the
communities it serves.
2
ASU Charter
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The charter is a promise to the citizens of Arizona.
ASU has a responsibility to fulfill the requirements of the Arizona Constitution to provide public education.
The responsibility is not one that is conditional upon the actions of the legislature; it is ASU’s responsibility to find the means to fulfill its charter while seeking appropriate and fair public investment in the costs of education for Arizona resident students.
3
Responsibility and the Public Trust
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Leverage Our Place
ASU embraces its cultural,
socioeconomic and physical setting.
Transform Society
ASU catalyzes social change by
being connected to social needs.
Value Entrepreneurship
ASU uses its knowledge and
encourages innovation.
Conduct Use-Inspired Research
ASU research has purpose and
impact.
Enable Student Success
ASU is committed to the success of
each unique student.
Fuse Intellectual Disciplines
ASU creates knowledge by
transcending academic disciplines.
Be Socially Embedded
ASU connects with communities
through mutually beneficial
partnerships.
Engage Globally
ASU engages with people and issues
locally, nationally and internationally.
4
Design Aspirations
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5
Scale of ASU’s Assignment
and Ambition
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6
0
5,000
10,000
15,000
20,000
2008-09actual
2012-13actual
2015-16actual
2019-20metric
2024-25metric
ASU UA NAU
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
2008-09actual
2012-13actual
2015-16actual
2019-20metric
2024-25metric
$ m
illio
ns
ASU UA NAU
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2008-09actual
2012-13actual
2015-16actual
2019-20metric
2024-25metric
ASU UA NAU
0
50,000
100,000
150,000
2008-09actual
2012-13actual
2015-16actual
2019-20metric
2024-25metric
ASU UA NAU
Share of Total Enrollment
Share of High Demand Degrees
Share of Total Degrees
Share of Research Expenditures
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1. Economic and social disruption is continuing to accelerate, which
is placing many institutions at risk.
2. The globalization of education is accelerating.
3. New business and delivery models are gaining traction.
4. Greater transparency about student outcomes is becoming the
norm.
5. Student and family demands are rising for a greater return on
investment in higher education.
7
Five Forces are Reshaping Higher
Education
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Higher Education Evolution
8
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Current Degree
Production
The Imperative of Innovation
Six Year Graduation Rate 0% 100%
9
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10
Public Value vs. Market
10
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11
Performance to Date
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12
Undergraduate Enrollment Actual and Metric Goals
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13
Bachelor Degrees Actual and Metric Goals
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14
Total Graduate Enrollment Actual and Metric Goals
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15
Total Graduate Degrees Actual and Metric Goals
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16
Total Undergraduate and Graduate Degrees
Actual and Metric Goals
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17
Research Expenditures Have Doubled Every Six to Eight Years
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28.4% 28.7% 31.0%
32.2% 34.2%
38.8%
43.6%
47.3%
50.8% 49.0% 53.3%
49.3% 51.2%
53.0% 53.2% 54.5%
56.9%
61.4%
63.8% 65.7%
63.2%
66.8%
57.0% 58.1%
60.2% 60.3% 60.8% 62.5%
66.3%
69.3% 70.1%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
55.0%
60.0%
65.0%
70.0%
75.0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Fre
shm
an C
oh
ort
Gra
du
atio
n R
ate
Cohort Year
4 Year ASU Graduation Rate 5 Year ASU Graduation Rate Forecast 5 Year Rate 6 Year ASU Graduation RateX = 4-year grad
Purdue X 51.5%
X Iowa State 45.3%
UT Austin X 57.8%
X Kansas 42%
Georgia State 23.4% X
Oregon State 33.2% X
Ohio State X 58.5%
UC Riverside X 53.1% Michigan State 51.8% X
Arizona Resident Graduation Rates
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19
Four Year Graduation Rates at UIA Campuses, 2015
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20
Undergraduate Ethnicity On-Campus and Online
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21
2015 National Science Foundation (NSF)
Higher Education Research and Development (HERD) Rankings
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22
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23
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24
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25
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
UA
$81,812
ASU
$61,223
Median
$76,561
In FY14, ASU used 20% fewer resources
per degree awarded than the national
median. If spending were at the median,
costs would have been $300 million greater.
UCLA
$92.937
Purdue
$90,444 Mich State
$87,360 Washington
$83,367 Utah
$74,092 Wisconsin
$69,657 Colorado
$65,070
Tuition, Fees, and State Appropriations per Degree Awarded
Very High Research Universities IPEDS FY2014
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26
ASU Net Position
(in millions)
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Unrestricted Net Position to Operations
27
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28
What Kinds of Investments
are Needed?
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-
1,000
2,000
3,000
4,000
Full-Time Part-Time
Filled Faculty Positions Fall 2015
No Rank
Lecturer
Instructor
AssistantProfessor
29
1,841
399
[VALUE]
392
379
Faculty Age Demographics Fall 2015
50 and Under
51 to 55
56 to 60
61 to 65
65 and Older
ASU has a reasonable mix of
tenure/tenure track faculty and a
healthy age profile.
ASU Enterprise Plan supports adding
800-1,000 new faculty members.
Age demographics suggest an
additional 400+ vacant positions.
Hiring will be focused on raising the
proportion of tenure/tenure track to
support research growth and maintain
a strong balance in the teaching mix as
enrollment grows.
Student Success and Research Growth Drive from Faculty
Productivity
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61%
4% 14%
20%
FY2016 research expenditures
Productivity gains and replacment hiring
Enterprise Plan faculty expansion
Large projects and funded centers
1,000 additional faculty members can
contribute 35% to 40% of the required
research growth from their individual
awards.
Productivity gains among existing and
faculty hired to fill vacancies can
contribute 10% of the growth.
Large scale projects and funded centers,
which are supported by regular faculty
and research faculty, must provide the
balance.
30
2025 Research Expenditure Planning: $815M Metric
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0
50,000
100,000
150,000
Fall 2016 Fall 2020 Fall 2024
On-Campus and ASU Online FTE Growth
On-Campus FTE ASU Online FTE
31
While there are large increases in
enrollment projected, a substantial
proportion will be in ASU Online
programs, so the need for teaching
space growth will be muted.
New research activities are projected to
grow at 2.5 times the growth of on-
campus enrollment.
Research cannot be expanded without
new space, and new research fields
often require new types of facilities, so
space needs will lean towards research
space.
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
FY2011actual
FY2016actual
FY2021projected
FY2025projected
Research Expenditure Growth
Research Needs Will Drive the Need for New Facilities
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32
ASU productivity per SF has
progressed (from $419 in 2011 to $466
per NASF in 2015) and exceeds that of
all of its ABOR peers without medical
schools.
The ASU Enterprise Plan projects an
increase in research space of 475,000
NASF (48%) by 2025.
At the projected research volume, the
expenditures per SF will need to rise
from around $500 per NASF to $560 in
2025.
500,000
750,000
1,000,000
1,250,000
1,500,000Research Space (NASF)
$400
$450
$500
$550
$600
Research Expenditures per NASF
Research Needs Will Drive the Need for New Facilities
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33
Where Will the Resources
Come From?
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$491 $322 $295 $323 $362 $470
$162 $332 $356 $383 $416
$493 $182 $241 $288 $322
$365
$487
$136 $161
$178
$250
$71 $113
$147 $159
$175
$232
$25 $34
$77
$77
$70 $86
$170 $181
$186
$198
$45
$181
$291
$395
$554
$5
$31
$58
$104
$183
$296
$336
$397
$493
$75
$74
$118
$121
$130
$159
$43
$63
$106
$95
$136
$208
$136
$106
$150
$157
$165
$193
$152
$281
$310
$347
$432
$503
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
FY08: $1.5B FY12: $1.9B FY16: $2.6B FY18: $2.9B FY20: $3.5B F25: $4.4B
Research includingF&A (external only)TRIF
Auxiliary
Gifts
Other E&G sources
ScholarshipallowanceNew revenuesourcesASU Online tuition(gross)Fees and summersessionThunderbird
Graduate tuition
International UGtuitionNon-Resident UGtuitionResident UG tuition
State appropriations
Gross revenue as of 7/1/02
ASU University Gross Revenue Sources: All Funds ($ millions)
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35
In FY2017, the shortfall between the State investment and the goal of its providing 50% of the
cost of education amounts to over $200 million annually at ASU.
While the goal remains reaching the 50% support target, the ASU Enterprise Plan assumes a
more modest level of State investment which would maintain the current proportion of support
for resident students as enrollment grows.
State Funding for Resident Students
ASU, NAU and UA Total
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The disinvestment that took place
beginning in 2009 required a period
of large tuition increases for
residents in order to maintain the
quality of education.
The ASU Enterprise Plan projects
continuing the modest increase
policy that ASU has followed since
FY13 with increases in the range of
zero to 3% annually.
Average Annual Resident UG Tuition and Fee Increases
Actual FY03 to FY17
Planning Range FY18 to FY25
Average Annual Resident UG Tuition and Fee Rate Increases
Actual FY03 to FY17
Planning Range FY18 to FY25
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$(2,000)
$(1,000)
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
gift aid awarded to
assist with costs in
addition to tuition
ASU’s
commitment to
financial aid
continues to be
crucial to
affordability.
Slow shifts to
further
emphasize
need in resident
aid policies can
support growth
in access as K-
12 and
community
college
pipelines
improve.
ASU Full-Time Resident Undergraduate Students
2016 Net Tuition Paid (after gift aid and tuition benefits)
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0
200
400
600
800
1,000
1,200
1,400F
res
hm
an
En
roll
me
nt
Fall 2002
Fall 2009
Fall 2016
Source: Analysis of FAFSA data. All data adjusted to 2016 dollars using CPI.
Fall 2016 data preliminary as of 1/20/17. Analysis limited to dependent students. 38
ASU First-Time Full-Time Freshmen Enrollment by
Adjusted Family Income
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39
Market Price Model
The market (measured by non-resident and international student demand)
values an ASU education at $30,000 per year.
Residents receive excellent value at $10,000 less substantial financial aid.
Building the brand quality and recognition will allow further revenue
opportunities in the non-resident markets.
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brand tracker message
testing marketing
effects analysis
structural
equation models
ASU Marketing Hub
Insights are needed to impact and improve perceptions
The Hub has been measuring brand perceptions since June of 2014 across a wide range of constituents totalling over 12,000 to date. For some, we are now able to examine long-term effects of marketing and communications efforts designed to impact perceptions of the brand.
With the tracker data, we are able to perform complex analyses that help us understand the causal factors and their relative importance in influencing perceptions and behaviors. A structural equation model (SEM) exists for all key constituents to help guide marketing strategies and plans.
The SEM helps us decide where to focus to achieve desired outcomes while message testing helps us determine the optimum communication, by constituent, to deploy. To date we have tested over 600 messages to determine their potential impact on brand perceptions.
The Hub conducts post-program analyses on all marketing efforts to measure the effects.
40
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$0
$50
$100
$150
$200
$250
$300
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Millio
ns
Campaign period: 2011-2020
$1.7B Projected
41
ASUF New Gifts and Commitments
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Enterprise and Innovation
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• Improved value
ASU is Top Ten in the quality of graduates for employment.
• Greater efficiency
CPI-adjusted resources used per degree are 11% below FY08 levels.
• Enhanced productivity
Research support and development improvements contributed to a four-fold increase in research activity.
• Satisfaction of market and national/public needs
ASU Online provides degree pathways for a wider range of students.
• Greater competitiveness
Inter-disciplinary emphasis attracts top faculty.
• Beneficial partnerships
Mayo Clinic-ASU Alliance advances education and research capability.
• Better outcomes
Four-year graduation rates are close to double those of 2002.
• Improved quality of life
Moderate tuition/high financial aid policy changes quadrupled access for low-income families.
43
Innovation Outcomes
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eAdvisor Interdisciplinary schools and colleges ASU Online Starbucks College Achievement Plan ePortfolio and other learning outcome tools Adaptive and active course redesign Mayo Clinic partnership University Innovation Alliance
44
Educational innovation has driven the progress
in student success and academic excellence
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Moderate tuition/high financial aid
OKED research development and support teams
Municipal partnerships
Santa Monica office
Residence hall partnerships
Marketing hub
45
Operating and financial innovation has driven
the resource strategies
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Educational programs
Research and education alliances
Enterprise resource acquisition
Proliferating the ASU model
46
The ASU Enterprise Plan strategies and tactics
require ongoing innovation
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ASU Teaching and Learning Realms
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ASU Teaching and Learning Realms
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Global Freshman Academy Adaptive courses offered through a broad platform ASU Preparatory Digital Academy University to Business programs Multiple executive education formats Targeted programs in professional degree and non-degree education Realm 4: Education through exploration
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Emerging Innovation Strategies:
Educational Programs
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Mayo Clinic and ASU Alliance for Health Care
PLuS Alliance (with New South Wales and King’s College
London)
Partnerships to advance shared large-scale and long-term
interests with major philanthropies
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Emerging Innovation Strategies:
Alliances
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Most educational and alliance efforts have both programmatic and resource acquisition elements A more comprehensive look at potential resources via ASUF Enterprise Partners New forms of marketing and brand enhancement to support multiple goals Next generation platform including mindset elements– for ASU and the broader market Salesforce uses for service improvement and reaching new sources of support
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Emerging Innovation Strategies: Resource
Acquisition and Operating Improvements
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Special Innovation Reports
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Learning outcomes and teaching quality Mark Searle, Executive VP and University Provost and Professor
Multiple pathways to ASU to be supported by Global Freshman Academy Phil Regier, CEO and Dean, EdPlus and Associate Professor
ASU Digital Academy as a means of supporting K-12 success Beatriz Rendon, VP Educational Outreach and CEO ASU Preparatory Academy Leah Lommel, Assistant VP and COO, EdPlus
How to be successful with large scale multi-partner research programs: 16Psyche Lindy Elkins-Tanton, School Director and Professor, School of Earth and Space Exploration Sethuraman Panchanathan, Executive VP OKED and Chief Research & Innovation Officer
Managing deferred maintenance in a sub-optimal system Morgan Olsen, Executive VP, Treasurer and CFO
Adaptive learning Adrian Sannier, Senior Technology Fellow, EdPlus and Professor of Practice
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Special Innovation Reports
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The Challenges
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ASU’s business plan has anticipated many of the
challenges outlined here and has articulated strategies for
dealing with them.
Worthy of discussion since there is a role for the Regents in addressing many of the challenges
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Challenges
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Outdated perception of ASU
Growing competition for students and changes by
competitors in use of financial aid
General demographic challenges
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National and International Challenges
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High school performance
Community college relationship
Resident graduate enrollment
No predictable investment model regarding the value of
education
Limited reaction to Arizona’s lagging pace of economic
recovery
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State and Local Challenges
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Balancing #1 and #2
#1: Sailing the ship -- Assuring regular improvements in
day-to-day operations
#2: Speeding up the ship (without sinking it) --
Integrating innovation at scale
• Design of innovations and how to pilot
• Analysis
• Implementation
Balancing momentum and financial risk
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Management Complexity
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Discussion
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