Download - Army multi cultural
Army Multi-Cultural Initiative
Revolution Racing
• NASCAR’s Drive for Diversity Program
• K&N Pro Series East
• Whelen All-American
• Youth Racing Program
Mobile Marketing
• Info/Recruiting Station
• Show Car
• Panel Discussions
• Education/Awareness
• iRacing Simulator
• Data Capture
The Longshot
• Simulator to reality driver search
• Millennial appeal
• Social Media
• Economically accessible
K&N Pro Series East
DARRELLWALLACE
AGE: 16
HOME: Mobile, Ala.
SERGIOPENA
AGE: 16
HOME: Catharpin, Va
RYANGIFFORD
AGE: 20
HOME: Winchester, Tenn.
MACKENABELL
AGE: 19
HOME: Carson City, Nev.
10 Races
• 3/27 Greenville Pickens, SC
• 4/3 South Boston, VA
• 5/23 Iowa, IA
• 6/6 Martinsville, VA
• 6/25 New Hampshire, NH
• 7/3 Lime Rock, CT
• 7/30 Lee, CT
• 8/28 Gresham, GA
• 9/17 New Hampshire
• 9/24 Dover
4x$750,000 = $3,000,000
Whelen All-American Series
MEGANREITENOUR
AGE: 18
HOME: Miamisburg,Ohio
JESSICABRUNELLI
AGE: 17
HOME: Hayward, Calif.
REBECCAKASTEN
AGE: 19
HOME: Mequon, Wisc.
MICHAELCHERRY
AGE: 20
HOME: Valrico, Fla.
KATIEHAGAR
AGE: 23
HOME: Damariscotta, Maine
JASONROMERO
AGE: 25
HOME: Cameron Park, Calif.
4 Tracks (41 Events)• Greenville-Pickens, S.C.
• 9 Races
• Hickory, N.C.
• 7 Races
• Tri-County, N.C.
• 18 Races
• Carraway, N.C.
• 7 Races
6x$100,000 =
$600,000
Youth Racing Program
4 Legends Cars
3 Bandoleros• Competing during the
summer in the Carolinas
7x$5,000 = $35,000
Army Mobile Marketing Tour
34 Dates
• 4 HBCU (NASCAR College Tour)
• 10 K&N Pro Series races
• 10 Whelen All-American races
• 10 Army East Coast events
$350,000
Promotion, educational outreach, recruiter, data
capture, interactive and motorsports simulation
The Longshot
Virtual iRacing simulator to
reality driver search and
development program (the
Longshot)
Includes winner’s 2011
Whelen All-American Series
ride plus driver living
expenses
$250,000
Social Media Footprint
www.D4D.tv
www.revolutionracing.net
www.facebook.com/fuelingdreams
www.facebook.com/revolutionracing
www.twitter.com/drive4diversity
www.twitter.com/revolutionracin
www.youtube.com/revorace1
Car Art
Crew and Driver Uniforms
Entitlements
– Primary sponsor of ALL (10) Revolution Racing cars and teams in 2010.
– Primary sponsor of ALL (10) D4D driver suits– Primary sponsor of ALL (7) youth racing teams– Primary sponsor of Revolution Racing Show Car– Branding on Revolution Racing haulers, pit boxes
and equipment– A strong multicultural message for your brand.– Official sponsor of The Longshot driver search
competition:• Branding on social media site• Custom in-simulator car graphics• Branding at the Revolution Racing Technology &
Training Center• March 2 Success exclusive races and challenges
– Sponsor Listing, logo and link on www.d4d.tv– Sponsor Listing, logo and link on
www.revolutionracing.net– Custom Army profile on www.d4d.tv– Custom Revolution Racing/Army background on
@RevolutionRacing Twitter page.– Signage at Race Shop
– In-Market and At-Track Promotions• A minimum of 10 at-track promotions in the four
Whelen All-American Series markets we run• A minimum of 10 at-track promotions in select
K&N Pro Series East markets we run• Inclusion in NASCAR College (HBCU) Tour • CIAA Tournament – Charlotte, NC• Ten (10) Army East Coast events - TBD• Hospitality for recruits, prospects and personnel• Recruiting/Info Booth• Show car• Driver meet & greets• Promotional Items• Participation in panel discussion• Data capture
– Access to race shop for corporate initiatives.– Use of drivers’ names and likeness– Use of Drive for Diversity and Revolution
Racing designation and marks– Weekly social media webisodes, press release,
photos and blogs– Initial sponsor welcome – Press Release,
Websites, Facebook and Twitter
Menu
Individual Assets
Property Cost
K&N Pro Series East $3,000,000
Whelen All-American Series $600,000
Youth Racing $35,000
Mobile Marketing $350,000
The Longshot $250,000
Total $4,235,000
U.S. Army Total Package
$2,500,000
Army shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should they progress with Revolution Racing to the NASCAR Camping World Truck or NASCAR Nationwide Series in 2011.
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