ArtPreneur, Get Rich While You’re Still Alive
Prepared for: PrototypeD.org Date: September 17, 2011
Professor Bruce M. Firestone, B. Eng. (Civil), M. Eng-Sci., PhD.; Entrepreneur-in-Residence, Telfer School of Management, University of Ottawa; Founder, Ottawa Senators; Executive Director, Exploriem.org; Real Estate and Mortgage Broker, Century 21 Explorer Realty
http://twitter.com/ProfBruce http://www.eqjournal.org
ArtPreneur, Get Rich While You’re Still Alive
Carleton University SOA, circa 1995 Reliance on justifying Architectural Fees
based on Cost of design New paradigm needed Focus instead on Benefits created by
excellence in design
ArtPreneur, Get Rich While You’re Still Alive
Goal is to see more of the value created by designers and artists captured by them
Higher fees justified to clients by higher Return on Investment (ROI) for them
Train architects, artists, artisans to ‘speak the same language’
As much as 95% of value created by design
ArtPreneur, Get Rich While You’re Still Alive Douglas Cardinal, Architect Emphasizes the need to provide value for
‘patrons’ Former PM Trudeau– Doug’s patron and
patron of Museum of Civilization Public Works wanted inexpensive square
box
ArtPreneur, Get Rich While You’re Still Alive Doug wanted to experiment w/ curvilinear
wall system & do something wonderful Doug could speak ‘bureaucratese’ “If I can build something that will attract an
extra 500,000 visitors per yr at $10 per visitor for an extra $20m, that’s a ROI of 25% p.a.!”
Also, meant higherfees for Doug
ArtPreneur, Get Rich While You’re Still Alive
Pascal Smarth Born in Haiti in 1966 Sent to Port au Prince
at age 12– on his own $5 to register in art
school > 1 day, 80 cents left What to do?
ArtPreneur, Get Rich While You’re Still Alive
Supported himself doing caricatures and portraits in the market for $1 each
Always wanted to be an artist His father was an artist Passionate about most difficult form of art– the
abstract But when he needs money he paints like this…
ArtPreneur, Get Rich While You’re Still Alive
•Produced > 2,000 artworks•Around 900 paintings •About 1,100 drawings
•Subject to fits of despair •On July 27, 1890, aged 37, van Gogh
shot himself •Dead 29 hours later
Vincent Van Gogh, Poor until the End—Don’t Let This Happen to You
ArtPreneur, Get Rich While You’re Still Alive Revenues of music labels drop by half in
last ten years If you bought a CD for 20 bucks, artist might
get 1% to 8% (20 cents to $1.60 per) What to do? GOB, Langley, BC band knows!
ArtPreneur, Get Rich While You’re Still Alive Disintermediate the suckers! Sell direct for 10 bucks over the Internet or
at live performances, keep all of it Sell through iTunes, keep some of it Sell tickets and merchandise/incl
autographed CDs Get sponsors for concerts (patrons again!) Take control of their Business Model
ArtPreneur, Get Rich While You’re Still Alive Oren Lavie, singer, songwriter, playwright,
theatre director, videographer "Her Morning Elegance”—a tune from the
album The Opposite Side of the Sea > 20m views on YouTube
ArtPreneur, Get Rich While You’re Still Alive Stop-motion video with
2,096 still photos* Done over 48 hours of
shooting 3 weeks of story boarding 6 weeks of prep time Now an online Gallery Just one cc of each photo
available for sale Grammy nomination
(* The Video: http://www.youtube.com/watch?v=2_HXUhShhmY
How it was done: http://www.youtube.com/watch?v=JKptYcQuKxc&feature=channel )
ArtPreneur, Get Rich While You’re Still Alive New business models evolving Videographers now have:
A. Sponsors/PatronsB. Merchandise Sales/Product Sales*C. Share of AdvertisingD. Product PlacementsE. Music Sales (Digital Downloads)F. Appearance FeesG. Endorsements
(*Former student Ryan North, IT professional w/ comic strip www.qwantz.com. Only problem is, he can’t draw!)
ArtPreneur, Get Rich While You’re Still Alive
•Ryan launched ProjectWonderful.com, profitable in < 10 days •Democratic Advertising platform for content creators!
ArtPreneur, Get Rich While You’re Still Alive
NOW PROF BRUCE IS TRULY AN ARTPRENEUR TOO!
New novel/part of trilogy:
Book 1 Quantum Entity
Book 2 American Spring
Book 3 The Successors
ArtPreneur, Get Rich While You’re Still AlivePromo Piece: Follow brilliant young physicist, Damien Bell,
business dynamo and fabulous Ellen Brooks and performance artist, Miss Nell, as they carve out careers and build new enterprises for themselves that change their world. Their adventures and accomplishments take them from basement to penthouse and back only to rise once more as they heed the entrepreneur’s credo:
‘Fall Down 7 Times, Get Up 8.’
ArtPreneur, Get Rich While You’re Still Alive
Learned this from actors and actresses Basso profondo singer so sick during Giuseppe
Verdi's La traviata, he leans on sets between songs then performs outta sight!
1. TALENT IS NOT ENOUGH
2. PASSION, FOCUS, EFFORT AND BIZ MODEL NEEDED
3. MALCOLM GLADWELL’S 10,000 HOURS OF PRACTICE
4. ALANIS AT 17
5. ‘HARDER U WORK, LUCKIER U GET!’
ArtPreneur, Get Rich While You’re Still Alive
U2’s Bono says the gap between very good and GREAT is huge (Sept. 2011 at TIFF)
QE’s ~110,000 words, 364 pages written in 5.5 mad weeks during Summer 2011
Home from work: 6:00 pm Time w/ famdamily: 10:00 pm Wake at: 2:00 am and write until 7:00 am Yoga and run on treadmill: until 7:45 am Work: 8:30 am REPEAT DAILY
ArtPreneur, Get Rich While You’re Still Alive
Come home Friday at: 6:00 pm Time w/ famdamily: 10:00 pm Wake at: 2:00 am on Saturday Major Hackathon Session lasting until: 7:00 am on
Monday
ArtPreneur, Get Rich While You’re Still Alive
Sleep no more than 10 minutes to 2 hours at any one time
Wake up with ideas flooding from sub-conscious to conscious mind
REPEAT EVERY WEEKEND UNTIL BOOK 1 COMPLETE– on a Sunday evening
Crash for 10 hours/then go to work Got RSI so bad, even a few grams from
Sens/wedding/engineering rings send bolts of pain up both arms
Thought I might hafta finish typing with my tongue
ArtPreneur, Get Rich While You’re Still Alive
Release as paperback and e-book at same time? Cool new stuff– 1 x Qricket Code in Book 1 (QE) to
take readers of paperback to rap song I co-wrote with my pal Chris Brydges and which we recorded at Red Pine Camp in August 2011 with hand drummers, guitars, chorus, riggers and gaffers
WE ARE ALL ONE
ArtPreneur, Get Rich While You’re Still Alive
One in Book 2 (American Spring) to listen to composer, singer, Hnatyshyn Foundation winner Carl Bray’s Talk of Hands
Turned down Will & Kate! His ethics says his 1st loyalty
is to his previously booked
commitments
ArtPreneur, Get Rich While You’re Still Alive 1 x complete self edit for consistency and error
check 40 pre-pub copies for Test Bed Readers 2nd complete self edit 1st professional edit (local editor) 2nd professional edit (LA screenwriter) 8 to 10 ‘Reach Out’ celeb reviews LA, NYC or TO-based agent interviews Publisher review
ArtPreneur, Get Rich While You’re Still Alive Spring 2012 pub date
Set goal (N = 1,000,000) Tony Hsieh: DELIVERING
HAPPINESS (Zappos) 15,000 advance copies to
influential bloggers WOW SERVICE/30,000 advance
copies, min 15,000 blog posts Book Tour/NYT Best Seller list a
few weeks > that
ArtPreneur, Get Rich While You’re Still Alive
Keep copyright– like Architects too Keep film rights and all Internet rights including
YouTube Freemium model comes to publishing Readers with money and no time– enriched content
(text, images, video, interviews, autographed copies, behind-the-scenes privileges)
Readers with time but no money– ad supported, sponsored, patron, free e-reader serving 1 page at a time
ArtPreneur, Get Rich While You’re Still AliveSo how do you get rich while you’re still alive?
Get a (new) business model Understanding language of business/doesn’t mean you are selling
out/stand up (!) for yourself Talk about benefits not just costs The Internet is giving you the opportunity to seize control over your
life and work– new sales channels/partners/sponsors/ patrons everywhere!
Free tools like Wordpress, FB, Twitter, YouTube allow you to communicate with the Planet at ~ 0 Cost
Platforms like Ottawa-based Shopify.com allow you to sell to the Planet
New revenue sources from ProjectWonderful.com Cannot outsource creativity! Unbounded opportunity awaits!
ArtPreneur, Get Rich While You’re Still Alive Battles ahead for moi LA screenwriter hates title of Book 1 “Only
Physicists’ll wanna read it, Bruce!” Also wants me to write for LCD Moi: I’m writin’ for 10% smartest people in Anglo
Sphere
ArtPreneur, Get Rich While You’re Still Alive
Another Promo Piece:
Book describes a wondrous but dangerous future where humanity has been joined by a seemingly benign new lifeform arrived to help them achieve their destiny whatever that may be.
It’s a love story, a business book* plus a legal and political saga with science, science speculation and engineering thrown into the mix but above all, it’s a great adventure.
(*with a learning outcome!)