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AR/VR - Taking the Traveler on a Holiday
Mike Almeraris: Global AR/VR Gaming and Store Lead
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Why AR/VR Matters
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Organize the world’s information and make it universally accessible and useful
2017 | Confidential and Proprietary
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Organize the world’s experiences and make it universally accessible and useful
2017 | Confidential and Proprietary
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VR & AR are the next evolution of computing
2017 | Confidential and Proprietary
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Proprietary + Confidential
The Next Computing Platform
SOURCE: Digi-Capital
PC
Internet
Mobile
VR + AR
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$16.8B in Gaming $11.5B in Live Events$11.4B in Video
SOURCE: Citi
VR
$9.1B in Hardware $50 Ads Revenue per device$9B in Commerce
AR
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How will help scale AR+VR?
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Cardboard:Largest Reach of Any VR Platform
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Confidential & Proprietary
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Motion Tracking Depth Perception Area Learning
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Confidential + Proprietary
Color Camera
Depth Sensing
Flash
Motion Tracking Camera
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Explore More
2016 | Confidential and Proprietary
1
Indoor Navigation Learn more about
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Play More
2016 | Confidential and Proprietary
2
Bring characters into your world Play games that interact with your environment
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Shop More3
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How can you think about embracing new tech in Travel?
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35% of internet users are interested in exploring travel through VR
● High interest in exploring new places, trip planning, sharing experiences. (Source: Frank N. Magid Associates, Oct. 2016)
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Some Ideas….On property or in-room experiences via 360/VR Video - (inspire new travel, showcase
meeting/banquet/room spaces)On Property or in-room experiences via on site activations (e.g. headsets in Room? VR Concierges?
AR Device loan program?)In Flight/Airport Lounge ExperiencesWalk Throughs of Rooms/Rentals for POSFully update and make apps VR/AR compatibleVirtual tours of destination-specific places and activitiesEducation of Sales Teams, Travel Agents about the offerings (B2B)Training of Staff for specific work related duties (e.g. housekeeping?)