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LOCAL AREA SOCIAL MEDIA MARKETING
@SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial
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DAVIDS’ SLINGING LOCALLY SOCIALLY!
Malcolm Gladwell: The unheard story of David and Goliath
Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8
Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm
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PERSONAL BRAND
Social Media Consultant Local Trader
Marketing Partner Innovation Partner
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LINKEDIN PERSONAL & COMPANY PROFILES
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WEB & SOCIAL MEDIA MARKETING STRATEGY
YOU &
YOUR BUSINESS
DAVID
YOUR INDUSTRY
& PARTNERS
YOUR PROSPECT
S & CLIENTS
YOUR RIVALS
GOLIATH
VS.
YOUR WEBSITE
ONLINE / SEARCH
incl. GOOGLE, PPC, SEO
SOCIAL MEDIA
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BUSINESS, BRAND AND THE MARKETING HOUSE
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Target Audience
Problems Solved
Action You’d Like Them To Take?
Your Unique Solution
Proof You’re Unique
Traditional Communications
Web, Online & Social Communications
Brand Personality & Promise Tagline
Creative Theme
A.I.D.A
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WEB SOCIAL PROOFING THE MARKETING NETWORK
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WEB SOCIAL PROOFING ATRONICS CONSULTING
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WEB SOCIAL PROOFING MELBOURNE TIGERS
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WEB SOCIAL PROOFING ALLA’S MUSIC STUDIO
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FACEBOOK PAGES “PARETO PRINCIPLE”
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FACEBOOK ADVERTISING TARGETED LIKES
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TARGETED LIKES ATRONICS CONSULTING
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TARGETED LIKES MELBOURNE TIGERS
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TARGETED LIKES ALLA’S MUSIC STUDIO
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‘ORGANIC’ & PROMOTED FACEBOOK POSTS
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TARGETED POSTS ATRONICS CONSULTING
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TARGETED POSTS MELBOURNE TIGERS
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TARGETED POSTS ALLA’S MUSIC STUDIO
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WEEKLY INSIGHTS ATRONICS CONSULTING
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WEEKLY INSIGHTS MELBOURNE TIGERS
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WEEKLY INSIGHTS ALLA’S MUSIC STUDIO
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MelbTigersHQ
1 5 13 33 42 43
7
54 CA
9 12 DD SH TM
15 24
GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
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TWITTER, GOOGLE+, YOUTUBE AND SO ON
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// Business is about two things and two things only, marketing and innovation. //
Peter Drucker, Father of Modern Management
QUESTIONS?LINKEDIN, WEB & SOCIAL MEDIA AUDITS?
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POWER TO CONNECT
Steve Hubbard B.App.Sc (Recreation), MMktg
Local Area Social Media Marketing ConsultantThe Marketing Network
M: +61 418 362 181 E: [email protected] L: http://www.linkedin.com/in/stevehubba
T: https://twitter.com/stevehubba
The Marketing Network 1/192 Graham StreetPort Melbourne Vic 3207
P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/