Audience Profile

Gender

Age

Social economic grouping

Demographics

Likes & Dislikes

Psychographic Grouping

Male Female

15 – 30 years old

Spends lots of time with their friends

Technology orientated

Don’t like working/ being productive

Junk food

C1, C2 and D

Socializing

Current musicThey live in urban areas

The UK, USA and Europe

Explorer, Succeeder, mainstreamer and aspirer.

Students in school, college or University

Youtube

Social Networking