Augmented Reality – showcase, development and discussions10th July 2014
Manly Emporium
#AWE2014
5th Annual Augmented World Expo2000 attendees 200+ demos100+guest speakers
Trends at AWE2014?“Make it interactive”
Place IKEA furniture in your home with augmented reality
Thermal Touch - A New Augmented Reality Interface for Wearables
What is Augmented Reality?
a technology that superimposes digital content on a user's view of the real world.
• Combines the real & virtual• Is interactive in real time• Is registered in 3D
Ronald Azuma, 1997MIT Ph.D
VW, MARTA - augmented reality service support for new XL1
Audi, eKurzinfo App - augmented reality automobile user manual
Audi, real-time colour selector
Peugeot- augmented reality AFL promotion for 306
So how does AR work?
Local matching
Cloud matching
GPS
Accelerometer
Gyroscope
GPS
NFC/Beacons
Input Matching Sensory Data
3D Content
Non 3D
AR Content
Local tracking
Cloud tracking
Tracking AR Output
3D Engine
Microphone, light,
temperature
Vuforia Smart Terrain
Myron Frueger, Boeing EngineerCoins the phrase Augmented Reality
• 1990 Boeing engineers coin the phrase
• 1968 Ivan Sutherland created VR HMD (actually AR)
Professor Steve MannFather or wearable computing
• HDR (High Dynamic Range): "The first report of digitally combining multiple pictures of the same scene to improve dynamic range
• Augmediated Reality, Sousveillance and cyborg-logging, Hydraulophone.
The world of Wearable
Cybersickness and crossing the Uncanny Valley (1970 hypothesis)
headaches from 2 sources: • Image lag, • image distortion.
Crossing the Valley: • Further we get from human-like, there is cuteness and charisma• Closer we get to human-like, there is creepiness and fear
• Great cliff when and object is in motion
Uncanny Valley – Activision 2013
Mercedes Benz – augmented reality GPS navigation
Mercedes Benz – augmented reality GPS navigation
Hardware:• 4x Logitech webcams• 1x Dell laptop (Core i5)• 1x Inclination sensor• 1x Huawei UMTS routerSoftware:• Local POI database• Metaio SDK
[email protected] 615 617
LinkedIn: au.linkedin.com/in/hugoortega
Twitter: @OnlyAugmented
http://www.insidear2014.com/munich/speakers/
