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Membership Organisations Big challenges – Digital answers?
AuSAE Leadership Symposium 2012
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Download the free membership report from
www.precedent.au.com/our-reports
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The poor old user
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$300 million
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Our research
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+
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The challenges
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The challenges
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The curve of digital engagement
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Communicating the value of membership
A more permeable approach to membership
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Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
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Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
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Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
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Communicating the value of membership
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Communicating the value of membership
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BMA Fifty-fifth Annual Meeting, Dublin, 1887
Providing added value online
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• Open the gates – start flirting!
• Demonstrate the value of your offering before
needing a commitment
• Build the relationship over time
• Think about additional services you can offer your
members purely online that will add real value
• Empower subject matter experts
Considerations
Communicating the value of membership
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
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Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
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Our most valued asset – the magazine
• Think beyond a magazine – and PDFs, and emails…
• Deliver a mix of relevant, personalised content and
overall messages
• Enable your members to choose how they consume
your articles
• Empower experts to curate content on your behalf
• Combine print and digital to bolster your online
ecosystem
Considerations
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75% of Australian smart phone owners browse the web Source: Our Mobile Planet
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23% of Australian users would rather give up TV than
their smartphone Source: Our Mobile Planet
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Mobile is here now
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Mobile is here now
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Mobile is here now
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Mobile is here now
Apps for specific objectives
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Apps for specific objectives
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Mobile is here now
Think mobile first?
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Mobile is here now
• Know your audience!
• Consider scenarios and motivations on mobile –
use your personas!
• There is a time and a place for mobile apps – but
they are not a magic bullet
• Designing for mobile should be an integral part of
future development
Considerations
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A strategic roadmap
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A strategic roadmap
Coordinated strategies
Brand expression
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Think big
Start small Act quickly
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A communications consultancy specialising in delivering creative solutions for a digital world.
• 80 experts
• 5 sectors
• 5 locations
• 22 years
About us
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www.precedent.au.com Dan Baker 08 6210 3116 [email protected] George Evans 03 9008 5936 [email protected]