Download - Auto Social Group - Social Mobile Leads
OVERVIEW
Auto Social Group produces lead genera3on campaigns on social media pla5orms for auto groups and dealerships u3lizing unique online applica3ons that target specific demographics to drive qualified ac3ons.
Bill Soule 310‐828‐1300 [email protected]
SOLUTION
Lead Source Close Rate
ASG LEADS 21.5%
OEM Website 17.2%
Auto Shows 3.8%
Sweepstakes 2.1%
Ride & Drive 1.2%
TDA 1.4%
Events 1.0%
ASG LEADS: Qualified Targeted & Delivered
Immediately
OPPORTUNITY
Early AdopMon of Social PlaNorms
Facebook: Home to millions of in‐market customers
Ability to target specific in‐market segments via DMV data
Deliver hot qualified leads immediately
WHY SOCIAL MEDIA
4 to 1.4 Drop in customer visits to dealerships since 2005.
244% Increase in clicks on Facebook auto ads from October 2012 to April 2013.
37% Consumers who use social media to research products they are considering purchasing. (33% use brand websites, 18% use review sites)
WHY FACEBOOK?
Facebook does not sell cars. TVs and billboards don’t sell cars either. But the people that view all of those buy cars.
One Facebook ad can target 1.9 million people in Los Angeles – one click away from your product
TECHNOLOGICAL SOLUTIONS
Segment Targe9ng • Owners • In‐Market • Conques3ng • Expiring Leases • Last Purchase
Price
Mobile Op9miza9on All ASG campaigns are mobile op3mized. We
build out mobile applica3ons so you do
not have to.
Geo‐Loca9on Expand your targe3ng
area
BUILDING YOUR BRAND
ASG Builds Your Brand, Not Ours
3rd Party sites control traffic
and info
ASG white label solu3ons enable dealer pla5orms to benefit from all engagement
AutoNa3on’s Mike Jackson on third‐party lead providers: "I can pay them to build their brands, or I can build my own brand."
HOW IT WORKS
In‐market consumers targeted directly
with an ad
Crea3ve direc3on & targe3ng established