Download - Axpo Dez09
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Inhalt und Zielsetzung
Auf dem Weg zur Wissensgesellschaft werden Faktoren wie Stakeholder Konversation, Open Innovation, Peer-Production, Collaboration, Schwarm-Intelligenz, Persönlichkeit, Authentizität und Transparenz zu wichtigen Erfolgsfaktoren für Unternehmen. Im Uebergang vom 5. zum 6. Kondratieff zeichnet sich bei den digital natives (ab Jahrgang 1984) ein neues Kommunikations- und Partizipations-Verhalten ab, welches das Berufs- sowie Privatleben nachhaltig verändert.
- Wie und warum funktioniert SocialWeb?- Was bedeuten diese Entwicklungen für Unternehmen?
SocialWeb
SocialWeb Referat anlässlich IT Board Axpo Gruppe am 02.12.09 in Baden
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About
SocialWeb
www.xing.com/profile/marcel_m
eier
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3
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SocialWeb
Tipping Point
Vom Meinungsumfrage-Institut zu QuickPolls
Vom Research Lab zu Gen Y Apps
Vom MainFrame Computer zu Cloud Computing
Von der Telefonkabine zum iPhone
Von der statischen Webseite zu Rich Internet Applications
Von der Massenkommunikation zum Dialog, hin zur Mobilisierung der Massen
Von der Usability zur User Experience
Vom Newsletter zum MikroBlog / Live-Feed
Vom Elfenbeinturm zu Open Innovation
Vom Brockhaus zu Wikipedia
Vom Fernsehgerät zum MediaCenter
Vom Dorffest hin zu Spontan-Veranstaltungen
Von der Sekretärin zu Doodle
Von Radio Beromünster zu Last.fm
Vom Freizeitverein zur Online Community
Von der Taxonomy zur Folksonomy
Vom Wissens-Management zum Wissens-Fluss
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SocialWeb
Digital Natives (ab 1984)
Glaubwürdigkeit
der
Kommunikations
-Kanäle
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SocialWeb
Anspruch der High Potentials
http://www.youtube.com/watch?v=dGCJ46vyR9o
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SocialWeb
(R)Evolution
http://www.youtube.com/watch?v=NLlGopyXT_g&feature=channel
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SocialWeb
Acceptance of Innovation
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SocialWeb
Acceptance of Innovation
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SocialWeb
Acceptance of Innovation
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SocialWeb
Anytime, Anywhere on any Device
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SocialWeb
Information out of control
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SocialWeb
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SocialWeb
it‘s just „real life“
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SocialWeb
Information Management 2.0
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SocialWeb
...no complex taxonomy and hierarchy
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SocialWeb
Information Flow
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SocialWeb
Participate
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SocialWeb
Oekonomie der Aufmerksamkeit
Feedback
Anerkennung
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SocialWeb
Efficiency
Relevanz: Wer hat Was Wann Wo gesagt oder gemacht?Relevanz: Wer hat Was Wann Wo gesagt oder gemacht?
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SocialWeb
The Network
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SocialWeb
Stars and Brands (end to end)
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SocialWeb
Crowd Sourcing
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SocialWeb
Simple Participation
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SocialWeb
Swarm Intelligence
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SocialWeb
Realtime Internet 1.0
#railservice
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SocialWeb
Corp. Communication out of control?
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SocialWeb
Like it or not, it happens anyway!
Outside and IN your company as well as @home.
so what?
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SocialWeb
Enterprise 2.0
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SocialWeb
Knowledge Flow
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SocialWeb
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SocialWeb
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SocialWeb
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SocialWeb
it‘s about „cafeteria knowledge“
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SocialWeb
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SocialWeb
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SocialWeb
Context
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SocialWeb
SocialCapital
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SocialWeb
Expectations Settings
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SocialWeb
Think about
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SocialWeb
Enterprise 2.0
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SocialWeb
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SocialWeb
Enterprise 2.0
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SocialWeb
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SocialWeb
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SocialWeb
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SocialWeb
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SocialWeb
Define your Enterprise 2.0
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SocialWeb
Google Wave ?!
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SocialWeb
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SocialWeb
Define your Enterprise 2.0
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SocialWeb
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SocialWeb
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SocialWeb
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SocialWeb
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SocialWeb
Additional Staff
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SocialWeb
Web 2.0 in Business
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SocialWeb
Voraussetzungen
Und welches sind die wichtigsten Rahmenbedingungen um
erfolgreiche SocialWeb Projekte lancieren zu können?
- Das Patent-Rezept für erfolgreiche SocialWeb Projekte: "Locker sein, aber
nicht locker lassen!".
- Es gibt ein paar Rahmenbedingungen, aber keine Geling-Garantie, da
jedes SocialWeb Projekt wachsen und gedeihen muss. Es kann nicht
befohlen oder gar gekauft werden. Auch darum tun sich grössere
Unternehmen schwer mit der Materie.
- Zielsetzung und Erwartungshaltung:
- Business-Plan (Zeit, Kosten und indirekter Nutzen):
- User Experience:
- Team und Kompetenzen:
- Dranne bliibe / BETA for ever:
- low entry barrier: Registration, Sicherheit, Offenheit