Download - B2B Marketing and Sales Communications: Want My Attention? Then Get To Know Me

I AM YOUR TARGET BUYER.

Want my attention?

�.lydiamarketingconsulting.com


Then you’d better GET TO KNOW ME

and understand what I want to hear

and read about!


TIPS TO DEVELOP EFFECTIVE SALES & MARKETING MESSAGING

TIPS TO DEVELOP EFFECTIVE SALES & MARKETING MESSAGING


Think insights and bottoms-up vs. opinions and top-down1

TIP

If you start from a place of insight vs. opinion,

you are more likely to get the effect you need...


Which is an impression from the listener/reader/visitor that...


One of the biggest mistakes companies make when developing their messaging approach is for a

group of executives to sit in a room and say...


What do we want to say about ourselves?

What are we all about?

What is our mission?

What do we do?


WRONG!


The conversation you should START with is:

· Who is our target audience? · What do they care about most and · How are we able to help?


Think Vision2TIP

Think ahead about what you hope people will think, feel and say about you...


Design your brand EXPERIENCE, marketing STRATEGY, content and OUTREACH accordingly.

LinkedIn Ads and Group

Discussions

Case studies,Slideshows,

White Papers

Tradeshows & Industry

Events

Webinars

VideoDemos

Social Media

Emails

WebsiteContent

Articles&

Blogs

PressReleases


Think frequently asked questions3TIP

FAQ

Compile the most frequently asked questions you get when �rst introducing what your product/service does...


This shows what people care about most

and what you should lead with or be

prepared to talk about in a meaningful way.


Think story first, then messaging4TIP

Use the insights you’ve gathered to help you see and confirm what your brand’s Story is.


Think like a journalist...


Journalists decide what their story is based on research and insights


From there they work on angles and messaging...

to bring the story to LIFE.


The point is...Developing a good

messaging approach is not easy...


but it’s notrocket science

either.


If at a minimum

You ensure all conversations and decisions about your messaging are centered on

CUSTOMER INSIGHTS


You will be on your way to successfully differentiating yourself.

Let me know if I can help.

Visit www.lydiamarketingconsulting.com

Contact information:

LYDIA VOGTNER [email protected]

http://www.lydiamarketingconsulting.com/

Download - B2B Marketing and Sales Communications: Want My Attention? Then Get To Know Me

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