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Visit Lydia’s Marke/ng Consul/ng at www.lydiamarke/ngconsul/ng.com
Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870
B2B Marketing Low Hanging Fruit to Support the SALES Team
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Does your team have aggressive sales goals and need to ramp up quickly??
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Here are some examples of what you could do while
waiting for large-scale marketing plans
to take root
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Hire RAINMAKERS
1
Industry experts that know influencers and decision-makers, and can more easily get referrals and appointments.
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Give SUPPORT to the sales team
2
Help rainmakers and aggressive salespeople succeed by freeing them of administrative tasks that could take hours from their main job...
SELLING!
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1. Gather data and information that will help them showcase their subject matter expertise
Hire temps or interns, or dedicate a staff member to help them
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1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM
Hire temps or interns, or dedicate a staff member to help them
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1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media
Hire temps or interns, or dedicate a staff member to help them
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1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media 4. Use professionally-designed templates: e.g. e-newsletters,
case studies and product presentations
Hire temps or interns, or dedicate a staff member to help them
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1. Gather data and information that will help them showcase their subject matter expertise
2. Organize and/or transfer lists into the CRM 3. Figure out how to optimize the CRM and social media 4. Use professionally-designed templates: e.g. e-newsletters,
case studies and product presentations 5. Get people to an event
Hire temps or interns, or dedicate a staff member to help them
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Get your CRM in a good place
3 Create dashboards to help prioritize their day
Give one-to-one training to improve efficiency
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Build or enhance your
SOCIAL MEDIA presence
4
Help them optimize and leverage social media’s impact
Give them policies and guidelines
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Start a WEBINAR
series
5
Get the word out with webinars targeted to existing customers and prospects
See Blog post: Drive Sales with B2B Webinars That Stand Out
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Come up with a quick-winning campaign idea
6 That’s easy and quick to implement yet unique and buzzworthy But don’t forget, you still need someone to manage the work
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Test TRADESHOWS or other types of Events
7
If your sales team is convinced that their presence at certain tradeshows will help them... let them go.
Try a sponsorship.
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Visit Lydia’s Marke/ng Blog for the complete ar/cle. Let me know if I can help. www.lydiamarke/ngconsul/ng.com Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870