![Page 1: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/1.jpg)
boomers in cyberspace
![Page 2: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/2.jpg)
Slide 2Intelligent tourism distribution
www.atdw.com.au
![Page 3: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/3.jpg)
Slide 3Intelligent tourism distribution
Web 3.0
![Page 4: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/4.jpg)
Slide 4Intelligent tourism distribution
![Page 5: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/5.jpg)
Slide 5Intelligent tourism distribution
www.atdw.com.au
![Page 6: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/6.jpg)
Slide 6Intelligent tourism distribution
www.atdw.com.au
![Page 7: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/7.jpg)
Slide 7Intelligent tourism distribution
www.atdw.com.au
Source: http://www.pewinternet.org
![Page 8: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/8.jpg)
Slide 8Intelligent tourism distribution
www.atdw.com.au
Source: http://www.pewinternet.org
Percentage of Americans Online by Age – 2005 to 2008
![Page 9: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/9.jpg)
Slide 9Intelligent tourism distribution
www.atdw.com.au
74% of boomers online
52% online every day
35% online several times per day
74% of boomers online
52% online every day
35% online several times per day
online boomers
90% use email
90% use search engines
70% purchase online
90% use email
90% use search engines
70% purchase online
![Page 10: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/10.jpg)
Slide 10
Intelligent tourism distribution
www.atdw.com.au
49% watch videos online eg. YouTube
20% use social networks eg. facebook, linked-in
49% watch videos online eg. YouTube
20% use social networks eg. facebook, linked-in
online boomers
27% read blogs
30% rate a product
69% make travel reservations
27% read blogs
30% rate a product
69% make travel reservations
![Page 11: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/11.jpg)
Slide 11
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
![Page 12: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/12.jpg)
Slide 12
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
![Page 13: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/13.jpg)
Slide 13
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 14: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/14.jpg)
Slide 14
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 15: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/15.jpg)
Slide 15
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
![Page 16: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/16.jpg)
Slide 16
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
![Page 17: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/17.jpg)
Slide 17
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 18: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/18.jpg)
Slide 18
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 19: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/19.jpg)
Slide 19
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 20: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/20.jpg)
Slide 20
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 21: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/21.jpg)
Slide 21
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 22: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/22.jpg)
Slide 22
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 23: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/23.jpg)
Slide 23
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 24: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/24.jpg)
Slide 24
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 25: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/25.jpg)
Slide 25
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 26: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/26.jpg)
Slide 26
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 27: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/27.jpg)
Slide 27
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 28: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/28.jpg)
Slide 28
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 29: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/29.jpg)
Slide 29
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 30: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/30.jpg)
Slide 30
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
![Page 31: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/31.jpg)
Slide 31
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 32: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/32.jpg)
Slide 32
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
![Page 33: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/33.jpg)
Slide 33
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 34: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/34.jpg)
Slide 34
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
![Page 35: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/35.jpg)
Slide 35
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 36: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/36.jpg)
Slide 36
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
![Page 37: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/37.jpg)
Slide 37
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 38: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/38.jpg)
Slide 38
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
![Page 39: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/39.jpg)
Slide 39
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
![Page 40: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/40.jpg)
Slide 40
Intelligent tourism distribution
www.atdw.com.au
![Page 41: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/41.jpg)
Slide 41
Intelligent tourism distribution
www.atdw.com.au
web 2.0 e-kit tutorial
![Page 42: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/42.jpg)
Slide 42
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
![Page 43: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/43.jpg)
Slide 43
Intelligent tourism distribution
www.atdw.com.au
web 2.0 e-kit tutorial
Web 2.0 video
9 minutes 50 seconds
![Page 44: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/44.jpg)
get e-kitted up
Slide 44
Intelligent tourism distribution
Very easy to understand tutorials for industry on web strategy and online marketing
Extremely popular already (80,000+ downloads) Topics include
Planning for a new website Finding a good web professional Target market 101 Blogging Google tools The internet, web 2.0 and the tourism industry
www.atdw.com.au/tourism_e_kit.asp
www.atdw.com.au
![Page 45: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/45.jpg)
Slide 45
Intelligent tourism distribution
www.atdw.com.au
Finding your product
think strategically
![Page 46: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/46.jpg)
Slide 46
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
think strategically
![Page 47: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/47.jpg)
Slide 47
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
think strategically
![Page 48: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/48.jpg)
Slide 48
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
Get e-educated
think strategically
![Page 49: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/49.jpg)
Slide 49
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
Get e-educated
Get online
think strategically
![Page 50: Baby Boomers In Cyberspace Liz Ward May 2009 V3](https://reader034.vdocuments.net/reader034/viewer/2022042700/554c0312b4c905390b8b4f74/html5/thumbnails/50.jpg)
more information
Slide 50
Intelligent tourism distribution
Liz Ward, CEO, ATDW
+61 7 3112 1761
www.atdw.com.au
www.atdw.com.au