Download - Badbrandsgoodstartups 130728213727-phpapp02
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WHEN BAD BRANDS HAPPEN TO GOOD STARTUPS.
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“FUNNY COFFEE MUGS, DELIVERED TO YOUR DOORSTEP.”
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“ONLINE SURGERY MADE EASY.”
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“THE ZAPPOS OF VIBRATORS.”
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a great idea, product or
business model a great brand ≠
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Sure, there are times when shorter is better.
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elevator pitches. accelerator applications. billboards.
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but talking to customers is not one of those times.
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Thing is, too many startups believe less is more when it comes to expressing their brand.
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your customers don't connect with your business model or your X for Y pitch.
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your startup needs
Personality .
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WARBY PARKER. MAILCHIMP. DOLLAR SHAVE CLUB. these startup brands embrace personality.
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and their customers become advocates.
THEY LOVE THEM.
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but duplicating that kind of success isn't easy.
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in Fact, IT'S PRETTY TOUGH.
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BUT WE CAN HELP.
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we're a couple of ad guys with decades of brand experience.
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in this talk we'll examine great brand personalities…
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laugh at the bad ones…
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and share some hands-on ways you can harness your own.
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so give us a vote!