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Impossible is Nothing
About the companyMission and visionOrganizational Structure ObjectivesSWOT analysis
ABOUT THE COMPANYThe Adidas Group is a worldwide operating German
sports apparel manufacturer with its head office in Herzogenaurach, Germany.
Adi Dasler made his first shoes using the few materials available after the First World War.
The company was founded in August 1949 and named after its founder Adolf (Adi) Dassler. With the winning of the World Cup 1954 in Bern by the German national team, the Adidas soccer shoes became world-famous.
Adi Dassler’s aim was to provide every athlete with the best possible equipment.
Adidas reported in 1996 one of the most successful years in its history after implementing new sales and marketing strategies.
In August 2005, the company announced that it had made a deal to acquire rival Reebok for $3.8 billion.
1998- sachin tendulkar is brand ambassador for india1999- introduced the cheapest range of shoes they
had ever sold2001- first televised advertisement for
india:paes&sachin
The name of this company means stands for, “All Day I Dream About Soccer”.
At the beginning, Adidas made only soccer shoes.Adidas is a for profit business because they make products
for a profit. The owner of the company gets to keep the profit.
The goal of the organization is to be the best sports brand all over the world because if they can be like that, they will be able to get much more fame and wealth.
Managers of the company manage four functions, planning, organizing, leading and controlling.
Adidas is divided into three levels of management, first-line, middle and top.
Adidas introduced its revolutionary three-divisional structure in 2002.
The brand segmented into three divisions: 1. adidas sport performance, 2. adidas sport Heritage &, 3. adidas sport style.
PRODUCTSREEBOK, &
TYLORMADEAdidas control 5Adistar rideAdistar cushion 6Supernova sequenceSupernova cushion 7Supernova glide
Watches Bags T-shirts BallsGolf setCricket bats
Corporate Information
CEO adidas-group :- Herbert HainerFinance adidas-group :- Robin J.StalkerCEO adidas brand :- Erich
StammingerGlobal Operations adidas-group :- Glenn
S.BennettManaging Director adidas India :-
Andreas Gellner
adidas in India Adidas first entered India in 1989 through a licence
agreement with Bata. adidas later re-entered India for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form adidas (India) Trading Pvt. Ltd. adidas holds a 100 percent stake in the company.
The company launches every six months between 600 and 800 new designs in footwear and between 1,500 and 2,000 new designs in apparels. The apparel range is priced between Rs279 and Rs2700, while the footwear is priced between Rs499 to over Rs12499. adidas' products in India are sold through 140 own outlets (excluding multi-brand outlets).
The company, which is known for football and running shoes, introduced its cricket gear in India in 2004.
The company adheres to strict quality and design specifications and uses the manufacturing unit of Lakhani Footwear to manufacture the locally produced adidas range in India.
Mission
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change."
Vision
Organization Structure CEO
Chairman of the Board
Vice Chairman of the Board
Director
Director
Director
Director
Director
Voice Chairwoman
Finance
Global Operations
Adidas Brand
Director emp Represent
OBJECTIVESQuite simply, the key objectives were to reinforce
adidas’ position as an innovator and technologically savvy marketer by leveraging off sponsorship of the much hyped Real Madrid tour of China and Japan by utilizing the 3G phone to connect with the football-mad populous.
The fully adidas branded interactive 3G mobile experience was the perfect solution in a country where the top mobile content services are football related.
This channel served to fill the audience need for game information & exclusive content/interviews available no where else.
Additionally, the channel served to connect adidas with the adidas consumer who might not be able to attend the games but are served by the mass market penetration of the mobile phone.
The tour was set to garner much general media hype, with this in mind, a first-to-market branded 3G Tour channel concept was set to benefit immensely from this surrounding excitement.
SWOT AnalysisStrengths
Competitive pricing
Good financial position
Effective Marketing Strategy
Market Leadership
Strong online presence
Strong brand
Strong
international operations
Strong distribution chain
Weaknesses High cost
structure Over pricing Low quality
products/services
Limited product line
Opportunities
Change in consumer lifestyles
Available technological innovations
Entering new markets Expand customer base
(Geographically or through new products)
Expand product/service lines
Market Diversification Merger or takeover
Threats
Competition from foreign markets
Competitor's actions Change in consumer
lifestyles Changing consumer
patterns Growing power of
customers to set the price Growing power of suppliers
to set the price Financial slowdown Increase in taxation New competitors entering
the market Price war between
competitors
Financial Statements for ADIDAS income statementCurrency in
millions of Euros
Jan 02 2007 Jan 02 2008 Dec 31 2008 Dec 31 2009
Total revenues 10084.0 10299.0 10799.0 10381.0
Cost of goods sold
5589.0 5417.0 5543.0 5669.0
Gross profit 4495.0 4882.0 5256.0 4712.0
Selling & admin expenses, total
1592.0 1705.0 1508.0 1376.0
Other operating expenses
2012.0 2246.0 2703.0 2794.0
Other operating expenses, total
3604.0 3915.0 4211.0 4170.0
Operating income
891.0 931.0 1045.0 542.0
Interest expense
-184.0 -166.0 -178.0 -138.0
Interest & investment income
37.0 27.0 37.0 16.0
Net interest expense
-147.0 -139.0 -141.0 -122.0
Currency ex gains ,l
2.0 7.0 -25.0 -25.0
Totals ADDDF Industry Range
Total Revenue 14.9B-7.3K
10.3T
Gross Profit 6.7B-8.6M
500.9B
Operating Income 776.0M
-150.9M
254.3B
Net Income 350.8M
-503.2M
204.5B
INDUSTRY INCOME STATEMENT ANALYSIS
Thank You..
Mirza Shoaib Baig