Download - Bambu Branding 2020...BAMBU OFFICIAL BAMBU GO BAMBU BUILD Brand Style Guide Bambu Branding 2020 The lower case “b” is the abbreviation of the company’s name, which features a

Brand Style Guide.

Vol 1

Year 2020

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION

Communications Section

BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

Brand Style Guide Bambu Branding 2020

Visuals Section.Brand Elements


Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

p.3


We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best with consistency. In cases when the Bambu brand has already been established, we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Our logo is rendered equally with the icon, whereby the golden ratio is applied to construct the icon to achieve visual harmony with an organized aesthetics yet conveying a purposeful design.

ICON WORDMARK

Our Logo.

Figure 1. Icon construction

Figure 2. Logo alignment

Meanline

5 px30 px10 px

Baseline

10 px

Figure 3. Icon principles

p.4

Figure 3. Golden ratio principles

Leading point

Grid

Element

Icon Grid.

1

2

3

3

1

2

3

4 5

2

3

1

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD


The lower case “b” is the abbreviation of the company’s name, which features a sophisticated stroke protraying a composed equilateral movement suggesting both technical balance and harmonizing scaling.

It’s moving together forming the bowl of the letter while showcasing a negative space fitted alphabet “b” which suggests the idea of innovation complimenting the simplicity behind the logo, the focal point.

Icon meaning.

We innovate, not complicate...“

Flat 2-tone vectorDimensional Watermark

p.3

Figure 3. Icon variants

p.5

p.6


Icon Usage.

Watermark2-Tone VectorDecorative

The Bambu icon, is rendered specifically to stand out in the various environments where it is applied to. The Watermark acts as a digital watermark added to a photographs, while the 2-Tone Vector is set to fit as the standard branding sign off for both online and print usages, typically used on a black or white background, for any other background we should use a monochrome logo provided.

Please note: The Bambu decorative logo will only be made available as a design element to construct our branding collaterals for the design & marketing team.

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

One of correct uses of our logo is clear space. It is to determine where the text can begin after the logo.Cluttered design distracts our audience from everything that the design contains.

It makes it very easy to decide how exactly to place our logo in different situations and acrossvdifferent media.

If the logo is used in cluttered, sloppy and/or messy ways, the audience will anticipate that our company is also cluttered, sloppy and messy. That’s why having an understanding of clear space is really beneficial.


Exclusion zones.

clear space

clear space

clear space

40px

40px40

px

40px

clear space

exclusion area

exclusion area

Lockups.

clear space

clear spaceclea

r spa

ce

clea

r spa

ce

exclusion area

exclusion area

p.7

Figure 4. Primary Lockup

Figure 5. Secondary Lockup

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

Our logo is the benchmark of our brand and one of our valuable assets. We have to ensure proper usage of our logo.

The preferred way to use our signature logo is over a white or light background that illustrates the double colours, black and purple, with the signature logo.

branding

p.8

Logo usage.

Use the product logomark when the main message focuses on Bambu GO/Bambu BUILD. Both variants of the product mark lockups must be secondary in hierarchy and placement next to the main logo.

(Subjected to approval)

Product Logo. go

go

build

build

products

go

build

p.9

p.8

Here are few incorrect uses of the logo. These various example includes the logo surrounded by graphic elements or images.

There are instances where the logo is inappropriately stylised with shadows/effects, improper rotation or recreation of the logo, which in turn resulting in a unproffesional, inconsistent and sloppy visual lockup.

p.10

Logo misuse.

build

go (Applies to product mark)

Brand Style Guide Bambu Branding 2020 Typography.

p.11

01 Main-Header Gilroy Extra Bold

30pt-50ptThis is how we create our titles

02 Sub-headerGilroy Light

30pt

03 Body text (bold)Lato Heavy

12pt-20pt

This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.

04 body text (regular)Lato Regular

12pt-20pt

This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctful legibility capped at minimal sizing range for fonts usage.

For all subtitles this is the best way to use it. It has a clean look and feels easy to read

Usage: digital/print

LILato font

Usage: digital/print

GGilroy font

Our typography format is as unique as we are. It’s carefully paired to maximise it’s impact across all applications while keeping it easy to read, ownable and highly memorable. It’s important to maintain the pairing format as shown. This ensures clarity, consistency and a strong hierarchy for all our communications.

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

p.12


Our Pictograms is designed to form a unified visual language that can be understood by people from different locations and cultures. It is widely used for navigation, aiding people to overcome language barriers and navigate comfortably in various conditions, from online to offline mediums, while maintaining it’s simple design principles.

Pictograms.Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD


Col

or

Pale

tte.PRIMARY SECONDARY

PANTONE ® solid coated

# 974B94

C 46M 84Y 7K 00

R 151G 75B 148

258 C


# 393A6D

C 90M 87Y 29K 16

R 57G 58B 109

274 C


# 3985FF

C 72M 48Y 00K 00

R 57G 133B 255

2727 C


# 0BB7A2

C 75M 1Y 47K 00

R 11G 183B 163

3275 C


# C56f29

C 19M 64Y 99K 5

R 197G 111B 41

153 C


# 414142

C 68M 61Y 59K 45

R 65G 65B 66

Black 7 C

p.13

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

Col

or

Pale

tte.

Brand Application.


Bambu is a leading robo-advisor technology provider, transforming digital wealth for businesses around the globe.

Clients

Investors

Founded in 2016Singapore

Contact Us

EON Shenton 70, Shenton Way, #18-08 Singapore 079118

[email protected]@bambu.life

Empower your clients to save and invest their wealth digitally

Level 39One Canada Square, London,

E14 5AB, United Kingdom

+44 (0)7450 676 [email protected]

NICK WAKEFIELDManaging Director, Europe

Subject Headline Here


Stationery Identity.Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

p.15


Marketing Identity.

BEST EARLY STAGE

STARTUP FINTECH OF THE YEAR

w w w. b a m b u . l i fe

Transforming digitalwealth for businesses

around the globe

Trusted by350+ businesses worldwide

Leading Robo-advisor Technology Provider

w w w. b a m b u . l i fe

Newsletter monthly edition

Visuals Section

OUR LOGO

ICON GRID

ICON MEANING

ICON USAGE

LOCKUPS

LOGO USAGE

PRODUCT LOGO

LOGO MISUSE

TYPOGRAPHY

PICTOGRAMS

COLOR PALETTE

BRAND APPLICATION


BAMBU OFFICIAL

BAMBU GO

BAMBU BUILD

p.16


Communications Section.Editorial Style Guide

Bra

nd Info

Bambu is a leading global provider of robo-advisory technology o�ering savings and investment applications for businesses.

Personality

Concept Financial Technology (Fintech)

Archetype The Hero - On a mission to make the world a better place, courageous, bold, inspirational.

Bra

nd Va

luesIcon C

oncept

Logo Lockup

sLog

o Grid

Text Hiera

rchy

Letter bb

Innovation

Sophisticated

+

+




30pt


12pt-20pt

This is the format for all main body text. It’s balanced and confident outlook makes the readibility systematic yet pose a highly distinctive legibility capped at minimal sizing range for texts usage

The lower case “b” is the abbreviation of the company’s name, which features a sophisticated stroke potraying a composed equilateral movement suggesting both technical balance and harmonizing scaling.


12pt-20pt

This is the format for all main body text. It’s balanced and confident outlook makes the readability systematic yet pose a highly distinctive legibility capped at minimal sizing range for fonts usage.

Excitement Spirited Youthful Athletic Succesful Influential

Values Pro�essional Accomodative Growth Human

For all subtitles this is the best way to use it. It has a clean look and feels easy to read for sub headers

p.18

Product info

BambuGO is a Robo product that's set to provide a ready-to-go solution. Customisable frontend, and choose from a list of supported brokers, but with fixed backend.

Personality


Archetype The Caregiver - The caregiver is benevolent and just wants to be there to provide. The opposite of confrontational.

Product Va

luesIcon C

oncept

Logo Lockup

sLog

o Grid

Text Hiera

rchy

Play button

Origami / Creation

Sophisticated

+

+

Fast Reliable Easy Driven Initiator Compassionate

Values Professional Accomodative Growth Human

go

gogo




30pt


12pt-20pt



12pt-20pt



p.19

Product info

BambuGO is a Robo product that's set to provide a ready-to-go solution. Customisable frontend, and choose from a list of supported brokers, but with fixed backend.

Personality


Archetype The Caregiver - The caregiver is benevolent and just wants to be there to provide. The opposite of confrontational.

Product Va

luesIcon C

oncept

Logo Lockup

sLog

o Grid

Text Hiera

rchy

Boxes

Origami / Creation

Sophisticated

+

+

Fast Reliable Easy Driven Initiator Compassionate

Values Pro�essional Accomodative Growth Human

build01 Main-Header

Gilroy Extra Bold30pt-50pt

This is how we create our titles


30pt


12pt-20pt



12pt-20pt



buildbuild

p.20

Thank you for following ourbranding guidelines.


To �nd out more on our brand, you can drop us a message at [email protected] or visit our website at www.bambu.life

Download - Bambu Branding 2020...BAMBU OFFICIAL BAMBU GO BAMBU BUILD Brand Style Guide Bambu Branding 2020 The lower case “b” is the abbreviation of the company’s name, which features a

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