Download - Bangladesh market entry strategy
Bangladesh Market Entry StrategyPresented By:
Md. Nasir Abeed 15174014Md. Farhat Ridwan 15174021Md. Liakat Ali Khan 13374006Sayed Zahidul Islam 14274007
Hungry Jack’sType
Wholly owned subsidiary;exclusive Australian franchisee of Burger King
Industry RestaurantsGenre Fast foodFounded 1971 in Perth
FounderWarren Haven (Hungry Jack's)
James McLamore and David Edgerton (Burger King)
Headquarters Osborne Park, Western Australia
Products hamburgers, chicken products, salads, french fries, onion rings, breakfast and hot and cold beverages, kid's meals, desserts [1]
Revenue A$1.043 billion (as of 2010)
Operating income A$538 million (2010)
Net income A$246.5 million (2010)
Total equity A$1.289 billion (2010)
Number of employees 15,000 (2010)
Parent Competitive Foods Australia
SloganThe burgers are better at Hungry Jack's
Website www.hungryjacks.com.au
Menu
Business proposal
Dhaka
Bangladesh
7,000+ in Dhaka
52,000+ in Bangladesh
Current Market Analysis
• Hungry Jacks can exercise more control over the franchisees.• Hungry Jack’s can get a fixed amount and royalty based on sale as
revenue from the franchisee.• Franchisee should agree ti adhere to follow the franchisor’s (Hungry
Jack’s) requirement so Hungry Jack’s can ensure the quality.• Low Financial Risks.• Low cost way to assess market potential.• Avoid tariff and restrictions on foreign investment.
Why Not other modes of Entry?
Why Franchise?
• Licensing – Possibility of creating future competitor• Contract Manufacturing – Nothing to manufacture in large amount
issue. • Joint Venture- As “Hungry Jack’s” itself is a established brand so there is
no requirement for joint venture.• Direct Foreign Investment- Direct foreign investment will increase the
cost of “Hungry Jack’s”.
Business proposal
Business proposal
Business proposal
Business proposal
Revenue Sources
Business proposal
Breakdown of Basic Revenue Goal
Daily Target- 250 Guests
Monthly Target- 7,500 Guest
Yearly Target- 90,000
Daily Revenue- BDT 125,000
Monthly Revenue-
3,75,000 Guest
Yearly Revenue- 4.5
Crores
Estimated Expense per
Guests- BDT 500
Business proposal
Business proposalCompetitive Review
Upscale class of Society
Food Change Lovers
• Popular Fast Food Shop
KFC, Pizza Hut, BFC, Burger n Boost
• Indian Couisine
OH! Calcutta, Koyla, Heritaze
• Mexican cuisine
Mex Tex, Fajitas
• Chinese Cuisine
Mainland China, Golden Rice, Pan Tao
• Italian Cuisine
Spaghetti Jazz, Smoke Music Café
Marketing Communication Plan
Marketing Communication Plan
• Publish Best recipes online
Online Marketing
• Win a free dinner• Like us on Facebook &
Contests• Podcasting weekly
music session in Youtube Channel
• Broadcast Live our Social events
Event Marketing
• From Which part of Bangladesh does the BEEF comes from.
• High light the suppliers safety profile
Menu
Success Metrics and Tracking
Cross Cultural Factors
• Cross Cultural Factors:1. Language and dialect2. Alphabet3. Input method (PC, mobile, tablet4. Religion5. Wealth6. Climate and weather7. Dress sense and clothes fashion8. Product distribution systems9. Color codes and meanings10. Style of government11. Travel distances12. Population density13. Rural or city forms of living14. Bicycle, car, bus, train, or underground
Factors to be considered• Cross Cultural Factors:
15. Parcel delivery speed expectations16. Use of credit cards17. Pre-pay systems available18. Level of education and literacy19. General living standards20. Employment regulations21. Women vs. men relationships22. Typical number of children per family23. Tax systems24. Explicit or implicit cultural behaviors25. Role of public sector in the economy26. Diet27. Freedom of speech and press behavior28. Preferred architectural styles
Factors to be considered• Factor 1: Get company-wide commitment• Factor 2: Define your business plan for accessing global markets.• Factor 3: Determine how much you can afford to invest in your international expansion efforts.• Factor 4: Plan at least a two-year lead-time for world market penetration. • Factor 5: Build a website and implement your international plan sensibly.• Factor 6: Pick a product or service to take overseas. • Factor 7: Conduct market research to identify your prime target markets.• Factor 8: Search out the data you need to predict how your product will sell in a specific geographic
location. • Factor 10: Find cross-border customers.• Factor 11: Establish a direct or indirect method of export• Factor 12: Hire a good lawyer, a savvy banker, a knowledgeable accountant and a seasoned transport
specialist• Factor 13: Prepare pricing and determine your landed costs• Factor 14: Set up terms, conditions and other financing options• Factor 15: Brush up on your documentation and export licensing procedures.• Factor 16: Implement an extraordinary after-sales service plan.• Factor 17: Make personal contact with your new targets, armed with culture-specific information and
courtesies, professionalism and consistency.• Factor 18: Investigate international business travel tips• Factor 19: Explore cross-border alliances and partnerships• Factor 20: Enjoy the journey