Download - BAPC 2010 - Social Media
![Page 1: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/1.jpg)
demystifying social mediajacky morgan
![Page 2: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/2.jpg)
what the google is it?
•like the “emperor’s new clothes”
•new medium, rules and jargon
•the uninitiated are easy to spot
•each “venue” has its idiosyncrasies
![Page 3: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/3.jpg)
The biggest myth
•your business will die if you don’t embrace social media
![Page 4: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/4.jpg)
the social media bandwagon
“where there’s confusion there’s money to be made”
![Page 5: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/5.jpg)
it’s about attention
![Page 6: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/6.jpg)
it’s about attention
![Page 7: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/7.jpg)
it’s about attention
![Page 8: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/8.jpg)
it’s about attention
![Page 9: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/9.jpg)
it’s about attention
or you can earn attention by creating
something interesting and valuable and then publishing it online for free:
a blog, a research report, photos,a twitter stream, an ebook, a facebook
page
![Page 10: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/10.jpg)
where i hang out
•twitter@shiremarketing
![Page 11: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/11.jpg)
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
![Page 12: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/12.jpg)
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
•blogging less than i should
![Page 13: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/13.jpg)
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
•blogging less than i should
•you tube for clients
![Page 14: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/14.jpg)
in a nutshell…
facebook is like a pub
an informal place where people get together, have a drink, chat and swap stories
![Page 15: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/15.jpg)
in a nutshell…
linkedin is more like a conference
business-like, watch your language and dress smartly
![Page 16: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/16.jpg)
in a nutshell…
twitter is the cocktail party
chatty, high-energy, but out to impress
![Page 17: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/17.jpg)
in a nutshell…
youtube is like glastonbury
pretty much anything goes!
![Page 18: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/18.jpg)
myth #1: “my customers don’t use it”
•selling to marketers or designers?
•if they’re not they will be
•“go fishing where your fish go”
•use “flowtown” or similar to check
•it’s not just customers, think:-• prospects • prospective employees• suppliers• wider industry
![Page 19: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/19.jpg)
myth #2: “i won’t have anything to say”
•it’s not about talking - it’s about listening, engaging and sharing
•it’s about • relationships• community• conversation
•doesn’t have to be jaw dropping
•shouldn’t be all about YOU
![Page 20: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/20.jpg)
myth #3: “it won’t help me sell print”
•to trade online you NEED online credibility
•if you believe in networking offline the opportunities are multiplied online
•sales enquiries are not unknown
•real benefits are connections
visibility
•the ROI on any conversation is rarely measurable
![Page 21: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/21.jpg)
myth #4: “i don’t have time for it”
•then don’t do it yourself
•choose a brand ambassador
•have an sm policy
•“getting it” is the time investment
•perhaps 20 minutes a day
•but revisit and evaluate
![Page 22: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/22.jpg)
facebook size isn’t everything
total facebook users 27,969,360
uk in the list 3
penetration of population
44.86%
![Page 23: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/23.jpg)
![Page 24: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/24.jpg)
twitter 20% of all tweets mention a brand
![Page 25: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/25.jpg)
![Page 26: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/26.jpg)
twitter tweeting printers
![Page 27: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/27.jpg)
twitter how not to tweet!
![Page 28: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/28.jpg)
twitter how not to tweet!
![Page 29: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/29.jpg)
![Page 30: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/30.jpg)
you tube
![Page 31: BAPC 2010 - Social Media](https://reader035.vdocuments.net/reader035/viewer/2022062514/55901a1c1a28ab3b508b4576/html5/thumbnails/31.jpg)
thank you :)