Download - Baptie Capabilities 2.09.2016
BAPTIE & COMPANYBuilding Successful Measurable B2B Communities
Since 2005
INTRODUCTION
NEW
3 business models• Own & manage our own
communities• Build communities in partnership
with major organizations• Run communities for major
organizations
One of the leading B2community management companies in the world
Founded in 1993
Launched our first B2B Community in October 2005
WHAT WE DOWe are the community
management specialistsWe have a skilled multi-disciplinary
team
Audit communities
Deliver outstanding
measurement & metrics
Create Build user engagement
Create community
strategyBuild social
engagement Build & manage online &
offline user groups
Build & manage a community
Above all, we build value for our customers
OUR MISSION IS SIMPLEBaptie & Company is committed
to building and growing the most robust B2B Communities in the world by connecting our clients
with their core audience - people
COMPLETE FLEXIBILITY
We manage communities on client platforms. We also have our own state
of the art platform.
COMMUNITYFROM STRATEGY TO EXECUTION
YOUR PLATFORM OR OURS?
We can provide complete support from helping you
develop a community strategy to managing the
community.
We manage the whole community or take on tasks where you need
expertise.
C
CC
THE 3 ‘C’S
Keys to a successful B2B community onte
ntollaborationlout
Members join B2B communities for the content
They then start to collaborate in multiple ways
As the community grows, it becomes powerful, it has clout
DEVELOPING A COMMUNITY STRATEGY
We can develop a strategy for a new community or refine a strategy for an existing community
Every community is different
We work with you to understand your goals & what you want the community to achieve
Not all communities should be built for your company – we can advise you on external 3rd party community strategies
We conduct community audits
We understand the importance of delivering a clear, measurable ROI from the community
GAMIFICATIONincrease dramatically the conversion rate of those
partners enquiring about CloudRunner who become active CloudRunner Sales agents
Nurture them through sale 1 and sale 2
Provide them with information to help them understand where they are - dashboards
Monitor partner performance to drive super agents
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