Download - Because McLuhan - Web Visions Chicago 2014
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By Dan Klyn from
BECAUSE MCLUHAN
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Abby Covert • @abby_the_IA • 2014
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1989
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STRUCTURAL INTEGRITY OF MEANING
ACROSS CONTEXTS
Jorge Arango • @jarango • 2013
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The Medium Is The Message
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1967
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I don't necessarily agree with everything that I say
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As Tom Wolfe has aptly inquired, What if McLuhan is right? Suppose he is what he sounds like— the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov?
The Playboy Interview: Marshall McLuhan, Playboy Magazine March 1969
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The Medium Is The Message
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1964
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the content of a medium is like the juicy piece of meat carried by the burglar to distract the
watchdog of the mind
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GIVE PEACE A CHANCE
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our conventional response to all media, namely that it is how they are used that
counts, is the numb stance of the technological idiot.
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media = environment
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any understanding of social and cultural change is
impossible without a knowledge of the way media work as environments
- Marshall McLuhan + Quentin Fiore, The Media is the Massage
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!You get to pick or influence the medium
!DOES THIS MATTER?
http://becuo.com/mlp-base-filly-unicorn
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!DOES THIS MATTER?!You don’t get to pick or influence the medium
http://becuo.com/mlp-base-filly-unicorn
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Source: Langr Software Solutions
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inherencies
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herein
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media!4 LAWS OF
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media!4 LAWS OF
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enhance
media!4 LAWS OF
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enhance
retrieve
media!4 LAWS OF
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enhance
retrieve obsolesce
media!4 LAWS OF
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enhance reverse
retrieve obsolesce
media!4 LAWS OF
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Enhances: scope and density of what we can talk about together in real time
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Enhances: scope and density of what we can talk about together in real time
Retrieves: dirt + stick
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Enhances: scope and density of what we can talk about together in real time
Retrieves: dirt + stick
Obsolesces: chalkboard
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Enhances: scope and density of what we can talk about together in real time
Reverses: into documentation
Retrieves: dirt + stick
Obsolesces: chalkboard
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Enhances: scope and density of what we can talk about together in real time
Reverses: into documentation
Retrieves: dirt + stick
Obsolesces: chalkboard
Cool
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1967
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1967
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Enhances: ability of stakeholders to consider what might be good to do
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Retrieves: architect’s maquettes
Enhances: ability of stakeholders to consider what might be good to do
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Retrieves: architect’s maquettes
Obsolesces: documentation
Enhances: ability of stakeholders to consider what might be good to do
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Reverses: into specification
Retrieves: architect’s maquettes
Obsolesces: documentation
Enhances: ability of stakeholders to consider what might be good to do
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Reverses: into specification
Retrieves: architect’s maquettes
Obsolesces: documentation
Enhances: ability of stakeholders to consider what might be good to do
Cool
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Enhances: ability of designers to specify how a thing will be built
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Retrieves: engineer’s “working drawings”
Enhances: ability of designers to specify how a thing will be built
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Retrieves: engineer’s “working drawings”
Obsolesces: design “comps”
Enhances: ability of designers to specify how a thing will be built
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Reverses: into the actual
product
Retrieves: engineer’s “working drawings”
Obsolesces: design “comps”
Enhances: ability of designers to specify how a thing will be built
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Reverses: into the actual
product
Retrieves: engineer’s “working drawings”
Obsolesces: design “comps”
Enhances: ability of designers to specify how a thing will be built
Hot
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mutual occlusion
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WH
AT
HO
W
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HO
T C
OO
L
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Mobile UI Wireframe by Siska Flaurensia
Wireframes for sticker app by Jordan Price
Some sketches by Jordan Little
iPhone 6 Idea Sketches by Luke Zammit
UI Wireframe Sketch by Chris No
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enhance reverse
retrieve obsolesce
wireframe
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enhance reverse
retrieve obsolesce
sketch
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enhance reverse
retrieve obsolesce
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BIG PAPER
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Enhances: ability of co-located mixed-context groups to simultaneously view what’s being considered
BIG PAPER
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Retrieves: stained glass windows
Enhances: ability of co-located mixed-context groups to simultaneously view what’s being considered
BIG PAPER
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Retrieves: stained glass windows
Obsolesces: boardroom
projector / jumbo-tron TV
Enhances: ability of co-located mixed-context groups to simultaneously view what’s being considered
BIG PAPER
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Reverses: into
billboard
Retrieves: stained glass windows
Obsolesces: boardroom
projector / jumbo-tron TV
Enhances: ability of co-located mixed-context groups to simultaneously view what’s being considered
BIG PAPER
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big paperwireframes
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!1. Be Perseus, not Narcissus. !2. Consider the not-necessarily-connected–ness of
message and media. !3. Align medium and message (and temperature),
then set everybody’s expectations accordingly.
!DO THREE THINGS